Alison Clarkson's Linkedin Analytics

A creative senior marketer with a passion for consumer understanding and strength in data-driven decision making. I’ve worked on brands from a national, strategic level through to regional, tactical execution and have delivered effective campaigns in social enterprise, FMCG, trade, food service, employer brand and B2B2C. My working style is collaborative, energetic and results driven. My freelance business capitalises on my great passion for food combined with experience in food and beverage marketing, new product development and food trends. As an experienced food writer I have expertise in recipe development, editorial, food styling and content creation. Regular clients have included Hearst Communications, Pizza Hut, Lakeland, Tesco Plc, Berry World, Meridian Foods and Lurpak. I bring both creative flair and strategic insight to every brief.