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I've always loved writing and wanted to be a novelist when I grew up, but my parents convinced me there was no money in that and urged me to choose a more "practical" career. I ended up majoring in English and Psychology, little knowing I was getting the perfect degree for content marketing. I didn't even know what content marketing was. I thought I wanted to work in publishing, figuring if I couldn't make a living writing books, maybe I could make a living publishing them. Unfortunately, I graduated in 2009, right after the job market crashed. There were no jobs to be had in publishing ... or really anywhere else. I was a receptionist and I worked in customer service, but they were jobs, not careers. When I found myself between jobs, my roommate's dad, who was an attorney, offered to give me things to do around his office until I got back on my feet. One of the things he needed was someone to write blog posts for his law firm. He knew I had a strong writing background, so he offered me the gig, and I was more than happy to get paid to write. After six months, he told me I had brought in $75,000 worth of business for his law firm, just from the blog posts I was writing for him. After a while, I started writing for an associate of his, and then for some friends of mine. I did get another day job, but I kept writing on the side, and my client list kept growing until I knew I couldn't do both any more, so I quit the day job to devote myself to writing full time, and I've never looked back. You can find more information on how to create a powerhouse content marketing strategy on my blog: https://avwritingservices.com/blog/ and in my book, Content Marketing Made Easy, which you can buy here: https://www.amazon.com/Content-Marketing-Made-Alison-Halen-ebook/dp/B09YL7K6XY/ref=sr_1_9 If you're interested in taking this conversation further, you can use this link to schedule a time to chat with me 1:1: https://alisonverhalen.as.me/
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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