BigSpring

BigSpring is an AI powered work readiness platform that focuses on getting people job ready, not test ready. The platform enables companies to rapidly create talent pools for business growth. BigSpring’s reach extends globally to over a million learners with customers such as Google, Facebook, Uber, Samsung, AXA Insurance, Sotheby’s, Tata Group and others. BigSpring has been selected by the World Economic Forum as a Technology Pioneer 2020.

Director Of Partnerships

Thrive Global

Develop client partnership relationships for Thrive Global, the premier behavior change tech company that helps people build mental resilience, improve well-being and increase productivity. Founded by Arianna Huffington, Thrive offers a SaaS solution for enterprise partners and reaches over 32 million consumers per month on its digital platform.

Strategic Partnership Development Advisor

Head of Client Partnerships (June 2017 – September 2020)

Grew revenue for key US-based clients across Thrive Global’s enterprise and media solutions
 
Enterprise
•	Packaged and brought to market corporate behavior change programs for Thrive’s key partners via C-level engagement
•	Secured over $3.6MM in annual recurring revenue with clients Bank of America and Accenture for 2020/2021
•	Renewed $1MM corporate partnership with Hilton in Q1 2020
•	Responsible for closing Accenture and Hilton as launch sponsors for Thrive’s partnership with Stanford Medicine resulting in H1 2019 revenue being +31% versus target
•	Charged with leading the introduction of Thrive’s SaaS platform in H2 2019
•	Exceeded overall 2019 revenue goal by 193%
 
Media
•	Developed, packaged and sold comprehensive programs with dedicated media hubs, branded content, social media amplification, events, and earned media. Key partners include Quaker, Campbell’s, and Deloitte
•	Renewed $1MM media and thought leadership program for Sleep Number in Q2 2020
•	Established multiyear partnership with new hotel brand Tempo by Hilton featuring Thrive as a key lifestyle partner
•	Led Thrive’s podcast strategy in partnership with iHeart Media.  Partners included Unilever (Dove), P&G (Crest) and Sleep Number
•	Exceeded 2018 media revenue goal by 33%

Head of Client Partnerships

Hungry Girl

Responsible for revenue streams and marketing for Hungry Girl, a multi-media platform that
includes a daily email newsletter (1.1 MM subscribers), social media network (over 2.0 MM
followers), website, custom content on People.com, Redbook Magazine and VeryWell, and
11 “New York Times Best Sellers” books

Revenue:
• Develop, build, and lead Hungry Girl’s go-to-market strategy
• Monetize digital and social media footprint with paid influencer programs; annual
revenue increased from $0 to $3MM
• Create, sell and implement 360° programs that include sponsorships, custom content
and recipes, videos, appearances, interviews, on-pack and in-store elements, and
more
• Leverage relationships with key packaged good partners including General Mills, B&G
Foods, Bel Brands, Marzetti, and Wonderful Brands
• Develop, source and negotiate key licensing opportunities for the Hungry Girl brand;
licensing fees have accrued over $1MM in revenue at Walmart

Partnerships:
• Coordinate multi-media programs using Hungry Girl talent, specifically TV
appearances, radio, internet and satellite media tours
• Manage commercial relationships with our Publishing and TV partners including
Scripps, People.com and Weight Watchers
• Coordinate partner programs for 11 multi-city book tours including sampling and onsite
events
• Negotiate the business terms for all advertising and spokesperson contracts

Innovation:
• Developed a custom Hungry Girl cruise for Holland America with over 260
participants; Based on its success, a second cruise is in development now for 2018
• Negotiated with Meredith to create two newsstand issues of Hungry Girl Magazine to
be on-sale in January and April 2018
• Grew newsletter subscriber base and Facebook followers through creative customer
acquisition programs
• Developed programs to support the release of 11 Hungry Girl books; all books
debuted on the New York Times Best Sellers List with six in the #1 spot

Vice President, Advertising & Marketing

APK Media Consulting

Consulted for a variety of clients including Fusion 5, The Cambridge Group, Teen People, Nick
Jr. Magazine, Nickelodeon Online, VHI1 Online, MTV Online

• Generated marketing concepts for blue-chip clients such as Kraft, Gillette, Ford, Intel,
Folgers, State Farm Insurance
• Analyzed new product platforms and concepts
• Created promotional programs to increase advertising revenue

Media Consultant

Nickelodeon

Advertising Director (August 1996 – September 1999):
• Generated over $8MM in revenue for Nickelodeon Magazine in 1999
• Generated over $2.8MM in revenue for Nickelodeon Online in 1999
• Acted as liaison between Nickelodeon Magazine and Online and other Viacom
divisions
• Increased 1998 ad revenue for Nickelodeon Online by 216% over 1997
• Supervised creation and management of the first Cross Platform deals across
Magazine, TV and Online at Viacom
• Negotiated rates and merchandising for advertising sales
• Created custom web sites for major kid advertisers to secure media revenue

Eastern Sales Manager (November 1994 – August 1996):
• Developed and implemented sales strategy for launch of Nickelodeon Online
• Leveraged Nickelodeon brand equity to break new

Director of Advertising, Nickelodeon Magazine & Online

The Walt Disney Company

• Sold marketing packages with other Walt Disney divisions including home video,
theme parks, TV and licensing
• Increased revenue by over 56% in 1993
• Custom published a special issue for $2MM Mott’s in-store promotion
• Created, sold and executed promotional programs

Sales Representative, Disney Adventures

New York Magazine

• Managed the American Express account, New York Magazine’s largest account in
terms of revenue and ad pages
• Generated over 180 pages of business per year
• Carried largest number of ad pages among 10 salespeople in 1st Half 1993
• Increased revenue by 33% in 1st Half 1993

Sales Representative

Ogilvy & Mather

Media Planner (October 1998 – February 1992):
Accounts: American Express, Hershey Chocolate USA, Smith Barney, Swanson Foods
• Responsible for developing, presenting and implementing media plans with over
$75MM in annual expenditures
• Contacted clients on a daily basis to coordinate media aspects of campaigns
• Developed multimedia sponsorship packages with sports arenas and theatrical
venues

Assistant Media Planner (July 1987 – October 1988):
Accounts: Pepperidge Farm and Hallmark Cards
• Accessed and interpreted research data including MRI, Simmons,

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