Alie Campbell's Linkedin Analytics

Self-proclaimed marketing generalist with over ten years of experience across B2B, B2C, Agency and NFP. 🏆Things I'm particularly proud of? ➡️ Led global campaigns for brands ranging from SMBs to Fortune 500s. ➡️ Built and scaled an international influencer, ambassador and affiliate marketing program from the ground up in one year. ➡️ Directed the social media presence of 20+ brands and organizations. ➡️ Spearheaded strategies for driving and collecting UGC and built content libraries for multiple brands. ➡️ Developed multiple webinar series that drove 2,876 and 1,297 registrants respectively. ➡️ Created processes and structures from project management to full-fledged programs and initiatives to hit company goals and drive revenue. ➡️ Won 3 Executive Spot Awards in two months during 2024 for driving campaigns, cross-collaboration and teamwork. ➡️ Led the marketing for two conferences with less than four months lead time per event through an omni-channel strategy. ➡️ Brought 35+ local businesses together for a one-month social media event to cross-promote and draw awareness in the community for downtown businesses ✨ I love the thrill of bringing campaigns to life, and working with my team to crush results. I've led award-winning campaigns, closed deals with large industry partners, leveraged influencers spanning nano to prominent celebrities, and broken several moulds. 🔨 I've been known as a builder because I love the challenge of it. I excel in project management and know how to get campaigns and projects to the finish line. 💪 I've been deemed a champion of the team because of my ability to bring people together, lift them up and get everyone working towards the same goal. 🕶️ I've got a big personality, love a little self-deprecating humour, and own multiple Golden Girls shirts. I'm pretty proud of them. ⛰️What hill will I gladly die on? It’s rarely the plan, but the execution where things fall apart. Also, Rocky IV is the best of the anthology.