PeakActivity

Chief Digital Officer

Managing Partner

Head of Technology Solutions

Chief Delivery Officer

VP of eCommerce

eCommerce Senior Director

Office Depot

Lead efforts in site optimization, creating engaging and relevant digital content, A/B testing, personalization, targeting, customer segmentation and site tagging. Highly engaged cross-functionally with analytics, creative and design, product management and marketing teams within various projects. Change-agent championing a test and learn culture driving data-driven decisions leading to optimized operations. Managed 7 direct reports with a team of 12 associates. 
●	Established optimization program in 2015 driving conversion rate improvements and over $7M incremental in first year and over $13M incremental in 2016.
●	Drove over 2% increase in engagement metrics by conducting site audits leveraging digital analytics tools, competitor shopping and user experience testing to create dynamic selling plans
●	Implemented new content management tool and lead a cross-functional process improvement project to increase speed to market and reduce operations by implementing reusable assets and more efficient workflow
●	Nominated by head of eCommerce to lead Black Friday and holiday event driving highest volume of eCommerce sales to date.
●	Implemented 3rd party segmentation data increasing customer identification to over 80% identifiable, targetable customers on the website.  
●	Optimized marketing tagging program and reduced homepage load time by 3 seconds by introducing workflow, load testing in dev sites, consolidating marketing tags implementing server side pixels

Director, eCommerce Content and Optimization

Product owner of various teams including customer loyalty program, content and navigation and personalization and promotions. Key member of strategic e-commerce agile team leading integration of officedepot.com and officemax.com site merger. Partnered across organization with stakeholders to derive user stories, define scope and manage strategic product roadmap creating right balance between customer experience, time-to-market, cost and business value to great best in class website. Ability to understand operational needs without much articulation from requesting teams. Advanced understanding of systems and processes producing well-defined, workable solutions to bottlenecks by leading development teams. Led teams of 5 developers, 2 B.As and 1 UX.
•	Product owner of team for the design and launch of consolidated loyalty program experience on officedepot.com allowing for consistent customer experience on one domain improving customer satisfaction score.
•	Researched, chose and implemented new website personalization and A / B testing tool increasing number of tests by 40% and creation of personalization program.
•	Designed, implemented and executed over 30 targeted and personalized marketing campaigns through Monetate for merger of officedepot.com and officemax.com and converting over 50% of OfficeMax customer base.
•	Created reusable dynamic HTML ad components allowing for business users to create front-end marketing ads and reducing creative team image based work by 70% and allowing production turn-around time reduction from one week to minutes to change ads on site.

Sr. Product Manager, E-Commerce

Planned digital media programs including vendor relationships, budgeting, contract negotiations, media planning, creative delivery, campaign implementation and post campaign ROI analysis and presentation. Acted as internal marketing agency for merchandising and marketing partners; creating integrated marketing plans throughout display, paid search, natural search, remarketing, social and feed-based product marketing. Managed $40M annual media budget and maintain 4 agency relationships.
•	Designed enhanced digital marketing program by applying reusable data feed structure integrating external vendors and channels linking marketing actions back to internal customers and transactions leading to much more efficient marketing spend.
•	Turned paid search overall CPC around 40% by complete campaign audit initiative and optimization initiatives.

Online Advertising, Sr. Manager

Newsmax Media, Inc

Online marketing campaigns: media-buying, creative, reporting
Data & Business analysis
PPC campaigns - search/ad networks
E-marketing campaigns.
Lead generation
Market research
SEO 
Social media

Digital Marketing Manager

Chumney & Associates

Direct interaction with clients
Assisted in the development and design of marketing campaigns, including electronic and print.
Maintain current marketing campaigns; including print and broadcast mediums.
Responsible for researching and resolving customer service issues.

Account Executive

Weiss Research, Inc

Responsible for broadcasting financial investment e-newsletters and assuring accuracy of deliverability.
Responsible for light database maintenance.
Responsible for tracking and reporting undeliverable emails for quality assurance.
Responsible for generating and maintaining reports for compliance.

Broadcast Specialist, Team Leader

Managing Partner at PeakActivity

I'm Ali, and I'm all about creating harmony between technology and business growth. I dive deep into customer challenges and emerge with tech solutions that drive real results. 

My background includes diverse leadership roles in product management, marketing, and strategy, blending technical leadership and strategic advisory.

In each position, my aim has been to scale businesses effectively and sustainably, integrating tech innovation with strategic growth.

Here's what I've learned:

- Whether it's growing a software business from $5M to $1B or strategizing the next big tech trend, I'm your go-to.

- Customers are my compass; their needs shape my strategies.

- Big ideas are great, but data and practical execution win the day.

- I build and lead teams that turn ambitious goals into realities.

I’m a lifelong learner who thrives on navigating challenges and making decisions that count.

Interested in tech or strategy in eCommerce, or simply share insights over a cup of coffee? Let’s connect.

Professional Toolkit: 
Product Management | User Experience | Analytics | Leadership | Market Analysis | Strategic Planning | SaaS | Agile Development

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