Alistair Neil's Linkedin Analytics

I am the Founder of Curateology, a contemporary dinnerware brand designed for curation, crafted by tradition and sustainably made to last. Curateology, focuses on creating unique, conversation-starting dinnerware that transitions seamlessly from everyday use to dinner parties so you can elevate your everyday dining experience. Over the past 25 years, I've been a kitchen, dining, and homeware retail buyer for renowned high-street brands. My journey began as a Buyer at Debenhams, and I became a Buyer for Kitchen and Dining at BHS for over 12 years, during the height of BHS's recognition and success in the homeware market. My professional path continued to evolve as I took on the role of Senior Buyer for Kitchen, Dining, and Homewares at MADE.com, one of the world's most recognised and successful online homeware retailers at the time. Against the backdrop of a post-COVID-19 world where lifestyles and retail habits were changing, the dream of creating my own tableware brand emerged. That's how Curateology was conceived, and today, my dream has become a reality. Curateology has woven together my creative background in textiles, consumer insights and a deep understanding of online retail. At the heart of my vision for Curateology lies a profound emphasis on colour, finish, and design with a collection of ceramics and cutlery you can curate your way.