Digitad

Client portfolio : CCM Hockey, Clarins, Danone, Cirque du Soleil, GardaWorld, Elna Medical Group.

Team Leadership and Operations : 
- Direct and oversee key and medium accounts teams (3 to 4 people).
- Set objectives and develop tailored processes for managing large accounts (strategy and post-mortem deliverables, reporting)

Client Relationship Management :
- Build strong, lasting relationships with 10+ key clients.
- Proactively propose solutions to enhance client experience : personalized competition analysis and reporting, innovative marketing activation (partnership with local media, test of a new social media platform)

Creation of 360 digital marketing strategies for clients :
- Collaborate closely with clients to create a marketing brief aligned with their identity, objectives and project scope.
- Ensure consistency across all channels and track performance metrics : SEO, Google & Microsoft Ads, Social Ads, Programmatic.
- Work closely with business partners to integrate marketing tactics outside of digital marketing : traditional advertising, influence, video & content creation.

Team Lead - Key & Medium Accounts 

Client portfolio : Clarins, Danone, Blue Cross, Samsung, Airbus, Cirque du Soleil.

Key Account Department Structuration :
- Contribute to the building of the key account department with the executive team.
- Create reporting tools, strategy deliverables, customer success processes and new product tailored for the key account department.

Team Management and Operations :
- Direct and oversee the operations of the key accounts team (2 people)
- Set retention rate and monthly upselling objectives for each team member.

Client Relationship Management :
- Build enduring relationships with key clients.
- Propose digital marketing strategies around 4 pillars : SEO, SEM, Social Ads and Social Media management.

Team Lead - Key Accounts

Client portfolio : Clarins, Danone, Patience Fruit&Co, Blue Cross, Moment Factory, Dermapure.

Management of 10+ Canadian and International accounts:
- Ensure strategic alignment and execution of digital marketing initiatives
- Collaborate closely with brand representatives, monitor deadlines, and conduct weekly client meetings.

Production of digital market studies :
- Lead projects, coordinate research, and present findings to clients.
- Examples of projects : Fantino & Mondello (food), Matrix Professional L'Oréal (beauty), Optimec (softwares), PBSC - Lyft (urban mobility)

Digital marketing strategy creation:
- Develop digital media plans aligned with client objectives around SEO, SEM, Social Media, and programmatic strategies.
- Track results to ensure multi-funnel objectives are achieved.

Senior Key Account Manager

Customer Relationship :
- Act as the main point of contact for digital marketing projects, ensuring customer satisfaction through proactive support.
- Collaborate with partners to identify growth opportunities and enhance client relationships.

Development of Digital Marketing Strategies:
- Develop comprehensive strategies encompassing SEO, Google Ads, Facebook/Instagram Ads, social media management, UX audits, and content writing.
- Continuously optimize strategies based on performance metrics and industry trends.

Monitoring of Results and Monthly Presentations:
- Monitor campaign performance across digital channels, analyze data, and identify areas for improvement.
- Prepare monthly presentations to update clients on progress and results.

Development of the accounts :
- Identify upselling opportunities within existing client base and propose additional mandates.

Account Manager

Content creation :
- Write blog articles on digital news, best practices, guides, and white papers, to be published on the agency's blog. 
- Examples : "Guide to Content Marketing in 2020" and "How Artificial Intelligence Shapes the Future of SEO."

Social media management :
- Animate the agency's social pages on Facebook, Instagram, LinkedIn, YouTube
- Optimise Google My Business Profile
- Manage awards and accreditations such as Great Place to Work and Google Partner status.

Client strategic projects :
- Participate in market analysis missions for various SME clients (e.g., Techo Bloc, Optimec) and major accounts (e.g., Danone, L'Oréal). 
- Create deliverable and present the final work to the clients.

Digital marketing training :
- Deliver La Fusée's "Comment Rédiger sur le Web" training program.
- Produce the training materials and workshops.

Web Marketing Project Manager

SEPHORA

Market analysis and trend monitoring :
- Analyze the market, monitor trends, and define priorities for Sephora.
- Define priorities for Sephora to attract customers and create brand differentiation.

Portfolio management :
- Maximize sell-out and ensure profitability of the brand portfolio.
- Ensure optimal inventory management with the right mix of brands and products.
- Implement strategies to enhance the effectiveness of product assortments.

Regional & Local management :
- Communicate the brand strategy to 21 markets in Europe.
- Follow up on the execution of the brand portfolio to ensure alignment with the strategy.
- Optimize assortments to meet local customer needs and preferences.
- Manage forecasts for new products at the regional level.

Sales & stock reporting :
- Monitor monthly sales for all brands in the portfolio.
- Recommend discontinuation of underperforming products.
- Manage inventory and pricing strategies for end-of-life products.

Innovation and special projects :
- Development of the Benefit Beauty to Go Shelf.
- Optimise Holiday Season with seasonal products and offers across Europe

Category Manager Intern - Make Up Europe

Meyko

Meyko is a start-up which creates and sells a connected "friend" for children with asthma, to help them with their medical treatment.
Study and implementation of distribution strategy.
Benchmark and analysis of potential point of sale.
Creation of editorial content, storytelling, website and newsletters and overall synthesis implementation.

Business Development Intern

With several years immersed in the world of digital marketing and client portfolio management, I have honed my expertise in SEO, SEM, Social Ads, Programmatic, and Social Media Management strategies and their effective implementation.

I take pride in cultivating robust partnerships with key Canadian companies through the delivery of innovative and personalized marketing strategies that yield tangible results, all while fostering positive and personable relationships.

Taplio

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