Alix L. Judge's Linkedin Analytics

My strengths are within the Paid Media Sector of Marketing. Creating, managing and optimising PPC/Paid campaigns on Google, Bing, YouTube, META & LinkedIn for various different brands within e-commerce, fashion/beauty industry (B2C & B2B). Delivering paid marketing strategies for new & well-established brands based on industry insights, historic data metrics & focusing on business and enterprise trends. Successfully growing audiences and increasing engagement. Driving higher ROI/ROAS and focusing on business key metrics. Increasing results/KPIs YoY; designing and implementing effective content and paid strategies, outlining clear goals and expectations for individual brands within their industry; forecasting metrics across paid channels for a realistic vision and ensuring clear metrics are achievable & set. Technical skills which also compliment my role, regarding website HTML code; implementing tracking tags & script. GTM | GA | GADS.