ZoecialMedia - Organic Social Media and Thought Leadership for B2B Tech Brands

Chief Marketing Officer

Director of Employee Branding and Thought Leadership

TwoHeads

Work with all team members to strategize, create and execute internal marketing strategies (workshops, webinars, digital course and campaigns)

Serve as account manager for clients and lead communication, strategizing and implementing their video marketing campaigns

Report on operations of the marketing team, analyzing and interpreting data to optimize workflows and systems, and communicating updates.

Head of Community

Worked with CEO, CMO and Creative Director on the following:
Content marketing: messaging and research, writing and editing
Email marketing: campaign creation, automation and execution
Digital marketing: strategizing and execution of content across social platforms

Marketing Manager

MutualArt.com

Responsibilities included:
Managed team of 6 content managers and 15 data researches and served as the voice between them and upper management
Strategized and implemented ways to optimize workflows
Collaborated with development team to create and test new tools

Head of Content 

Responsibilities included:
Oversaw the publication of exhibitions, art fairs, biennials on their schedules
Managed database of over 10,000 galleries
Supervised 2 content managers and 6 data researchers

Content Lead: Exhibitions and Art Fairs

MutualArt

Content Manager

Office of the Dean, Stern College for Women, Yeshiva University

Assistant to the Dean for Faculty Affairs

Yeshiva University Museum

Researched, wrote and edited labels for scholarly web catalogue of important Judaica
Assisted in preparation of grant and award applications with writing the grant narrative, fact-checking, assisted with finalizing the schedule of planning for the exhibition and other information for grant and award submission
Involved in various areas of installation and breakdown of exhibits; museum artifact and object handling; collections management; record keeping and collections database use

Presidential Fellow

The Jewish Theological Seminary (JTS)

Developed catalogue and index for rare collection of images of medieval manuscripts
Conducted research for curatorial projects

Curatorial Associate

Director of Thought Leadership and Employer Branding at ZoecialMedia 🖌️ Positioning and Storytelling for Executives and Key Stakeholders 🖌️ Mom x5

With over 10 years of experience in content marketing, social media marketing, and employee branding, I am currently the Chief Marketing Officer at ZoecialMedia, a company that helps B2B tech brands grow their organic social media presence and thought leadership. 

As the CMO, I oversee the development and execution of the company's marketing vision, strategy, and goals, working closely with the CEO, the account managers, and the clients. I also lead the employee branding and thought leadership team, creating and implementing programs that showcase our company culture, values, and expertise. 

My mission is to help our clients and our team leverage the power of social media to build trust, engagement, and loyalty with their audiences. I am passionate about creating and delivering high-quality, relevant, and impactful content that educates, entertains, and inspires. I am always looking for new ways to innovate, collaborate, and learn from the best in the industry.

Written with LinkedIn's AI. 
Let me know what you think :)

A client recently got over 50,000 impressions, 2,200 reactions, 350 comments from one organic post.

Here's how they did it:

The company was making a major announcement so of course the text focused on that, and the graphic was a static banner that included a picture of the relevant people.

After a week and results were as follows:
Company post: 11,000 impressions, 325 reactions, 19 comments.

But that wasn't all - 7 members of the team posted the announcement on their profiles as well. That's what brought the extra impressions, reactions and comments.

With minimal additional effort, we were able to get many more eyes on the announcement and many more clicks to their page.

I can not stress this enough - your B2B organic social media strategy MUST include employee advocacy. 

Even if that means posting the SAME EXACT post text and graphic as the rest of the team, there are only benefits to your employees and the company as a whole.

This is true for every company from early stage startup through enterprise.

#OrganicSocialMedia #B2BSocialMedia

Aliza Hughes

CMO at ZoecialMedia 🖌️ Organic Social Media for B2B Tech Companies and Executives 🖌️ ☀️ Powered, Mom x5

Oh Duolingo, you know me so well.

But is this actually a thing?

Duolingo

I wrote an article about SEO in the GEO era a month ago. 
It already feels obsolete.

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