👁️ Joel Stein's Linkedin Analytics

I’m a freelance writer and creative consultant here to help you astonish your audience (or at least stop ruining their day). Not happy with your content? Hire me to review how you communicate now and rethink how you’ll do it in future. Need a big fat unforgettable idea for a campaign? I’m your guy. Want some crash-bang-walloping words that stand out against the grey sludge most brands serve up? 'Course you do! I always start here: people’s attention is precious. There’s no excuse for confusing them or boring them. “Good” content is either so ridiculously helpful your audience can feel how much you care, or so damn memorable it echoes around their strange, squishy brains for days. I’m fluent in both. Along with the creative stuff, I have deep experience with SEO, UX, and information architecture. I get a kick from helping others think their most adventurous thoughts via workshops and playfully provocative conversations. I've been practising (in every sense) for over a decade, working with clients ranging from garden shed shops to giants like the BBC. I’ve built and sold a football blog. I’ve been published in an academic journal. And I’ve authored a product used everywhere from Lego and Nike to the UK Cabinet Office. Doing my best to keep it weird. 👁👁👁