DID YOU KNOW?

✔ That outside training - for sales or management or leadership, etc. - is 84% MORE EFFECTIVE than anything done in house?

✔ That sales teams will retain and put into action 73% MORE INFO from an outside authority than their own leadership team?

✔ That if your sales team is following the same old, tired sales trainings of the past, they & your company will NEVER reach full potential?

Let me help you and/or your team with customized and actionable workshops, seminars, courses, training days or individual coaching packages that focus not only on 𝐡𝐨𝐰 𝐭𝐨 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐲𝐨𝐮𝐫 𝐬𝐚𝐥𝐞𝐬 𝐧𝐮𝐦𝐛𝐞𝐫𝐬, but these many other critical metrics of success:

🔸 Pricing strategies and the Art of Presenting Your Price
🔸 Body language in sales
🔸 Proposal writing
🔸 Referral and self-gen strategies
🔸 Follow-up sequences & techniques
🔸 Generating 5-star reviews and testimonials
🔸 How to sell without feeling like a salesperson

🏘 IN-HOME SELLING, CONSTRUCTION & REMODELING INDUSTRY EXPERT

My programs for YOU:

👉 𝙊𝙉𝙀-𝙊𝙉-𝙊𝙉𝙀 𝘾𝙊𝘼𝘾𝙃𝙄𝙉𝙂
4, 6 or 8 week customized programs.

👉 𝙏𝙀𝘼𝙈 𝙏𝙍𝘼𝙄𝙉𝙄𝙉𝙂, 𝘾𝙊𝘼𝘾𝙃𝙄𝙉𝙂, 𝘼𝙉𝘿 𝙒𝙊𝙍𝙆𝙎𝙃𝙊𝙋𝙎
1, 2 or 3-day CUSTOM workshops designed specifically for your team (virtual & in-person)

👉 𝙎𝘼𝙇𝙀𝙎 𝙋𝙍𝙊𝘾𝙀𝙎𝙎 𝘼𝙎𝙎𝙀𝙎𝙎𝙈𝙀𝙉𝙏 𝙋𝙍𝙊𝙂𝙍𝘼𝙈
A full assessment & evaluation of your ENTIRE sales process, before training begins.

👉 𝘾𝙐𝙎𝙏𝙊𝙈𝙀𝙍 𝙅𝙊𝙐𝙍𝙉𝙀𝙔 𝙀𝙑𝘼𝙇𝙐𝘼𝙏𝙄𝙊𝙉 & 𝘾𝙊𝙉𝙎𝙐𝙇𝙏
A full evaluation of your CUSTOMER'S Journey from contact through sale.

***
"Last year, through March, we had just over $500k in sales. This year, after attending and experiencing Allan's amazing hybrid training program that he specifically designed for us, we have close to tripled our numbers to $1.3 million in the same time period. His training and coaching are pure gold."
- 𝐒𝐭𝐞𝐩𝐡𝐞𝐧 𝐂𝐡𝐢𝐬𝐦𝐚𝐫𝐢𝐜𝐡, 𝐕𝐏 𝐒𝐚𝐥𝐞𝐬, 𝐂𝐨𝐥𝐨𝐫𝐚𝐝𝐨 𝐒𝐢𝐝𝐢𝐧𝐠

"Allan should be a mandatory teacher for all sales people...what a different and wonderful world it would be if that were the case." 
- 𝘾𝙃𝘼𝙍𝙇𝙀𝙉𝙀 𝙎𝙄𝙇𝙑𝙄𝘼, 𝙏𝙤𝙥 𝙎𝙖𝙡𝙚𝙨 𝘾𝙤𝙣𝙨𝙪𝙡𝙩𝙖𝙣𝙩, 𝙄𝙨𝙖𝙠𝙨𝙚𝙣 𝙎𝙤𝙡𝙖𝙧

Let's talk and see how we can work together for your ultimate success.

Phone: 401-441-1270
Email: allan@allanger.com

Book a time -
https://zcal.co/allanlanger

👉 𝙋𝙎 - 𝙉𝙚𝙚𝙙 𝙖 𝙨𝙥𝙚𝙖𝙠𝙚𝙧 𝙖𝙩 𝙮𝙤𝙪𝙧 𝙣𝙚𝙭𝙩 𝙚𝙫𝙚𝙣𝙩? 𝙇𝙚𝙩'𝙨 𝙩𝙖𝙡𝙠!

𝗦𝗢𝗠𝗘𝗧𝗜𝗠𝗘𝗦 𝗜𝗗𝗘𝗔𝗦 𝗔𝗥𝗘 𝗦𝗢 𝗦𝗜𝗠𝗣𝗟𝗘, 𝗧𝗛𝗘𝗬 𝗡𝗘𝗩𝗘𝗥 𝗗𝗔𝗪𝗡 𝗢𝗡 𝗬𝗢𝗨

So I saw this snow storm trick the other day on TikTok, and honestly, was blown away at the simplicity and brilliance of it, that I couldn't believe, growing up and living on the East Coast (northern) and enduring countless snowstorms, that I never thought of this myself.

Putting tarps over your walkway so you don't have to shovel!! 
Whaaaatttt???
🤯🤯🤯

Seriously, if you have done this in your life, congratulations on your ingenuity and thought process to think of this. I am jealous and reduced to shaking my own head at myself.🤦‍♂️🤦‍♂️

It also got me thinking that in business, we also tend to not only overthink things, but sometimes we need to look at another perspective to see something so very simply sitting right there in front of us.

So if you're under the blanket of this massive storm today, first, be safe. 

Second, use the extra inside time to take a step back and re-calibrate how you are doing things.

Does this or that need to be adjusted? Am I still on the right path toward my goals? Do I need to dumb something down t make it work better?

Or basically, do you need to put tarps on your walkway so you don't have to shovel later?

It's worth the time to consider.

Happy snow everyone!

#allanlanger #the7secrets #inhomesales #snowstorm

Allan Langer

𝙎𝘼𝙇𝙀𝙎 𝙒𝙊𝙍𝙆𝙎𝙃𝙊𝙋𝙎, 𝙏𝙍𝘼𝙄𝙉𝙄𝙉𝙂𝙎 & 𝙎𝙀𝙈𝙄𝙉𝘼𝙍𝙎 - INTL Trainer & Coach - Unique & Customized Sales Training for you & your team. Stop doing the same old stuff. In-home sales & B2C expert.

INCREASE YOUR TEAM'S SALES w/ Specialized Workshops, Seminars & Trainings COACH★SPEAKER★BEST-SELLING AUTHOR ʜᴏᴍᴇ ɪᴍᴘʀᴏᴠᴇᴍᴇɴᴛ & ɪɴ-ʜᴏᴍᴇ ꜱᴀʟᴇꜱ ᴀᴜᴛʜᴏʀɪᴛʏ + ᴇxᴘᴇʀᴛ ɪɴ ʙᴏᴅʏ ʟᴀɴɢᴜᴀɢᴇ & ᴘʀᴇꜱᴇɴᴛɪɴɢ ᴘʀɪᴄᴇ

𝗜𝗧 𝗪𝗔𝗦 𝗔 𝗗𝗬𝗡𝗔𝗠𝗜𝗖 𝗠𝗢𝗥𝗡𝗜𝗡𝗚 𝗪𝗜𝗧𝗛 𝘁𝗵𝗲 𝗗𝗬𝗡𝗔𝗠𝗜𝗖 𝗧𝗘𝗔𝗠💥

Hats off to Thomas Epke and Justin Coffey of Dynamic, an awesome company who recently ran their 2026 Sales Kickoff event at Bally's in RI this past Wednesday, and invited me in for the morning keynote.

What a great group of engaged and motivated sales people ready to up their games in 2026. It was my honor to go over the small habits and strategies they could instill this year that will have big returns.

Success in sales is never about big things or big changes. Success in sales is about doing a lot of the little things the right way, consistently, day after day and appointment after appointment. It's about becoming the "trusted advisor" and not just the "order taker."

It's about delivering an amazing "buying" experience. 
It's NOT just about making the sale.

Congratulations on a great event and here's to a killer 2026 Dynamic team!

#allanlanger #the7secrets #sales #B2Bsales

𝗔𝗥𝗘 𝗬𝗢𝗨 𝗣𝗥𝗜𝗢𝗥𝗜𝗧𝗜𝗭𝗜𝗡𝗚 𝗔 𝗚𝗥𝗘𝗔𝗧 𝗖𝗨𝗦𝗧𝗢𝗠𝗘𝗥 𝙀𝙓𝙋𝙀𝙍𝙄𝙀𝙉𝘾𝙀
𝗪𝗜𝗧𝗛𝗜𝗡 𝗬𝗢𝗨𝗥 𝗦𝗔𝗟𝗘𝗦 𝗣𝗥𝗢𝗖𝗘𝗦𝗦?

This past Wednesday, I had the privilege of presenting what was my third workshop for BathWorks of Michigan, a leading Jacuzzi Bath Remodel company in Grand Rapids. 

During each previous session, the commitment to growth and getting better was evident, but this last one was particularly special, as this team has grown from about 10 reps two years ago to close to 40 today.

All engaged, all excited, ready to learn and absorb.

The title of the workshop? 
𝑻𝑯𝑬 𝑨𝑹𝑻 𝑶𝑭 𝑮𝑹𝑬𝑨𝑻 𝑨 𝑮𝑹𝑬𝑨𝑻 𝑪𝑼𝑺𝑻𝑶𝑴𝑬𝑹 𝑬𝑿𝑷𝑬𝑹𝑰𝑬𝑵𝑪𝑬

Hats off to sales leaders Reece Buschini and Mike Eckstein for setting this up and understanding that continuous improvement fuels long-term success. They are not content with the status quo; they constantly seek ways to elevate the customer experience. Bringing me back for the third time speaks volumes about their dedication to learning and excellence. 

During our time together, we focused on practical strategies that transform customer interactions from ordinary to memorable. It’s about mastering communication, eliminating negative words and phrases, nurturing customers and leaving a lasting, positive impression. 

It was also about the customer experience 𝘿𝙐𝙍𝙄𝙉𝙂 𝙩𝙝𝙚 𝘽𝙐𝙔𝙄𝙉𝙂 𝙋𝙍𝙊𝘾𝙀𝙎𝙎, which most sales leaders neglect.

This kind of ongoing investment in skills and knowledge fosters a culture where customer satisfaction becomes the foundation of every project. 

It's a mindset that separates good companies from great ones. 

👇🏼
If YOU'RE serious about not only elevating your sales, but your customer experience game, I invite you to consider how continuous training can reshape your business. Let’s talk about how I can help you craft a tailored workshop that fits your team’s needs. 

Don’t let your efforts stagnate. Reach out to start a conversation and see how the customer experience, from the initial setting of the appointment right on through the installation, begins with the right training and needs to be carried out by EVERYONE on the team. Not just the "customer service" people.

Like this post if you believe in the power of continual learning, and share your thoughts below—what's one thing your team is doing to improve the customer experience? 

#allanlanger #the7secrets #inhomesales #inhomeselling  #CustomerService #customerexperience

𝗗𝗢 𝗬𝗢𝗨 𝗣𝗔𝗬 𝗔𝗧𝗧𝗘𝗡𝗧𝗜𝗢𝗡 𝗧𝗢 𝗕𝗢𝗗𝗬 𝗟𝗔𝗡𝗚𝗨𝗔𝗚𝗘 𝗗𝗨𝗥𝗜𝗡𝗚 𝗬𝗢𝗨𝗥 𝗦𝗔𝗟𝗘𝗦 𝗔𝗣𝗣𝗢𝗜𝗡𝗧𝗠𝗘𝗡𝗧𝗦? 👂🏼👃🏼👀👄

Or are you among the whopping 77% of sales reps who admit that they know they SHOULD be looking for and focusing on non-verbal cues, but NEVER do.

Well, giant kudos once again to the amazing team at Bath & Cabinet Experts, who never put their heads on their pillows without thinking about how they can improve.

Case in point was this past Friday in Columbus, OH, where they held their annual Sales Kickoff Event, where not only did their sales team of 50+ show up with energy and excitement, but many other focused team members were there as well.

And I was honored again to be brought in (third time over the last seven months) to deliver the ending keynote titled - 

𝙏𝙃𝙀 𝘼𝙍𝙏 𝙊𝙁 𝙐𝙉𝘿𝙀𝙍𝙎𝙏𝘼𝙉𝘿𝙄𝙉𝙂 𝘽𝙊𝘿𝙔 𝙇𝘼𝙉𝙂𝙐𝘼𝙂𝙀 𝙄𝙉 𝙎𝘼𝙇𝙀𝙎

One of my most popular workshops, this one is chock full of information and actionable takeaways covering the world of non-verbal communication when it comes to an actual sales appointment.

From small micro-expressions that could save a deal immediately, to understanding and using tone, the team was engaged from the moment I grabbed the mic.

Cheers to the leaders in the room as well. Bob Camire, Jeff Worzala, Jay Shah, Homer Hodge, and Jon Landis who all put together a great show. Also, non-LinkedIn leaders - Curt Brown, Pam Huff, Kenny McCorkhill and Curtis Dyer, all rockstars as well.

Bath & Cabinet Experts, after already growing 19% last year, is poised for more growth again in 2026.

Congratulations everyone, can't wait to see what you do this year!

#allanlanger #the7secrets #inhomesales #inhomeselling #sales #bathremodeling

𝗬𝗢𝗨𝗥 𝗦𝗔𝗟𝗘𝗦 𝗠𝗘𝗘𝗧𝗜𝗡𝗚𝗦 𝗔𝗥𝗘𝗡'𝗧 𝗠𝗔𝗞𝗜𝗡𝗚 𝗬𝗢𝗨 𝗠𝗢𝗥𝗘 𝗠𝗢𝗡𝗘𝗬 

Most dormant sales teams don’t have a “sales problem.”
They have a 𝘳𝘦𝘱𝘦𝘵𝘪𝘵𝘪𝘰𝘯 𝘱𝘳𝘰𝘣𝘭𝘦𝘮.

Same meeting. 🤦‍♂️
Same reminders. 💤
Same objections. 🙅🏼‍♂️
Same role-plays. 🤮

And eventually… your reps stop hearing it.

That’s where an OUTSIDE VOICE becomes a force-multiplier.

Not because your leaders aren’t smart.

Because a proven outside trainer brings three things internal teams can’t always generate on their own:

👉🏼 Fresh credibility (reps lean in when it’s not “the same message again”)
👉🏼 Pattern interrupts (new frameworks that break autopilot)
👉🏼 Skill transfer (coachable behaviors managers can reinforce after the workshop)

And yes — it shows up in the numbers.

Companies that invest in comprehensive training see materially better business outcomes — including higher profit margins. 
*(R𝘦𝘴𝘦𝘢𝘳𝘤𝘩 𝘧𝘳𝘰𝘮 𝘡𝘪𝘱𝘱𝘪𝘢 - 𝟦𝟧 𝘱𝘦𝘳𝘤𝘦𝘯𝘵 𝘰𝘧 𝘦𝘮𝘱𝘭𝘰𝘺𝘦𝘦𝘴 𝘸𝘰𝘶𝘭𝘥 𝘴𝘵𝘢𝘺 𝘢𝘵 𝘢 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘭𝘰𝘯𝘨𝘦𝘳 𝘪𝘧 𝘪𝘵 𝘪𝘯𝘷𝘦𝘴𝘵𝘦𝘥 𝘪𝘯 𝘵𝘩𝘦𝘪𝘳 𝘭𝘦𝘢𝘳𝘯𝘪𝘯𝘨 & 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵, & 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴 𝘸𝘪𝘵𝘩 𝘤𝘰𝘮𝘱𝘳𝘦𝘩𝘦𝘯𝘴𝘪𝘷𝘦 𝘵𝘳𝘢𝘪𝘯𝘪𝘯𝘨 𝘱𝘳𝘰𝘨𝘳𝘢𝘮𝘴 𝘩𝘢𝘷𝘦 𝘢 𝟤𝟦 𝘱𝘦𝘳𝘤𝘦𝘯𝘵 𝘩𝘪𝘨𝘩𝘦𝘳 𝘱𝘳𝘰𝘧𝘪𝘵 𝘮𝘢𝘳𝘨𝘪𝘯).

Coaching and reinforcement matter too: research summarized by Challenger notes that 𝙘𝙤𝙢𝙗𝙞𝙣𝙞𝙣𝙜 𝙩𝙧𝙖𝙞𝙣𝙞𝙣𝙜 𝙬𝙞𝙩𝙝 𝙘𝙤𝙖𝙘𝙝𝙞𝙣𝙜 𝙞𝙨 𝙛𝙖𝙧 𝙢𝙤𝙧𝙚 𝙚𝙛𝙛𝙚𝙘𝙩𝙞𝙫𝙚 𝙩𝙝𝙖𝙣 𝙩𝙧𝙖𝙞𝙣𝙞𝙣𝙜 𝙖𝙡𝙤𝙣𝙚.

Gartner has also highlighted how inconsistent coaching cultures are common in sales orgs — which is exactly why structured training + reinforcement can be such a lever.
 
Now the question I ask owners and sales managers is simple:

𝗪𝗵𝗮𝘁 𝘄𝗼𝘂𝗹𝗱 𝗢𝗡𝗘 𝗺𝗼𝗿𝗲 𝘀𝗮𝗹𝗲 𝗽𝗲𝗿 𝗺𝗼𝗻𝘁𝗵… 𝗽𝗲𝗿 𝗿𝗲𝗽… 𝗺𝗲𝗮𝗻 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗿𝗲𝘃𝗲𝗻𝘂𝗲?
Or how about one more sale PER WEEK?

If you have 10 reps and your average job is $15,000:
➡️ 1 extra sale/month/rep = $150,000 extra revenue/month
➡️ 1 extra sale/week/rep = game-changing

So here’s the real challenge:
Are you sure your team is getting better…

Or are you just getting better at talking about the same stuff every week?

If you’re ready to level up the actual conversations your reps are having in the home — bring in an outside voice that can reset the standard, install a framework, and give your managers something coachable to reinforce.

At some point, every growing organization has to decide:

Are we managing our sales team…𝒐𝒓 𝒂𝒓𝒆 𝒘𝒆 𝒅𝒆𝒗𝒆𝒍𝒐𝒑𝒊𝒏𝒈 𝒕𝒉𝒆𝒎?

Because growth doesn’t come from repeating last year’s playbook.

It comes from upgrading skill sets, sharpening conversations, and giving your team new tools to win.

If your revenue matters — your training should too.

The most profitable companies don’t wait for plateaus.
They invest before they hit them.

Let's talk.

#allanlanger #the7secrets #inhomesales #training

❓𝗖𝗢𝗨𝗟𝗗 𝗧𝗛𝗜𝗦 𝗕𝗘 𝗬𝗢𝗨𝗥 𝗕𝗘𝗦𝗧 𝗦𝗔𝗟𝗘𝗦 𝗬𝗘𝗔𝗥 𝗘𝗩𝗘𝗥❓

Check out my SEVEN TIPS below to get you started on the right path toward amazing sales success in 2026.

Happy selling!

#allanlanger #the7secrets #inhomeselling #inhomesales #selling #salestips

7 Top Sales Tips for 2026

𝗔𝗦 𝗔𝗡 𝗜𝗡-𝗛𝗢𝗠𝗘 𝗦𝗔𝗟𝗘𝗦 𝗥𝗘𝗣, 𝗔𝗦𝗞 𝗬𝗢𝗨𝗥𝗦𝗘𝗟𝗙 𝗧𝗛𝗘 𝗙𝗢𝗟𝗟𝗢𝗪𝗜𝗡𝗚 𝗤𝗨𝗘𝗦𝗧𝗜𝗢𝗡 -
𝘞𝘩𝘢𝘵 𝘪𝘧 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 𝘢𝘴 𝘢𝘯 𝘪𝘯-𝘩𝘰𝘮𝘦 𝘴𝘢𝘭𝘦𝘴 𝘳𝘦𝘱 𝘪𝘴𝘯’𝘵 𝘫𝘶𝘴𝘵 𝘢𝘣𝘰𝘶𝘵 𝘳𝘶𝘯𝘯𝘪𝘯𝘨 𝘢𝘯𝘥 𝘴𝘦𝘭𝘭𝘪𝘯𝘨 𝘵𝘩𝘦 𝘭𝘦𝘢𝘥𝘴 𝘵𝘩𝘦 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘨𝘪𝘷𝘦𝘴 𝘺𝘰𝘶?

What if it's really about treating your job, and career, like it's 
𝙔𝙊𝙐𝙍 𝙊𝙒𝙉 𝘽𝙐𝙎𝙄𝙉𝙀𝙎𝙎?

The truth is, the most effective and successful in-home sales reps do that exact thing. They don't rely solely on the company to feed them their meals, they get out and do some of the hunting themselves.

They find ways to generate leads ON THEIR OWN.

Listen to my video below as I lay out three VERY SIMPLE yet VERY EFFECTIVE tips on how to do this. (hint - none fall under the purview of rocket science)

If you'd rather read, here they are:

👉🏼 First, reach out to your 𝗣𝗔𝗦𝗧/𝗘𝗫𝗜𝗦𝗧𝗜𝗡𝗚 𝗖𝗨𝗦𝗧𝗢𝗠𝗘𝗥𝗦. 
Over 80% of remodeling projects are done in stages (especially in the window industry). This is low-hanging fruit.

👉🏼 Second, showcase what you do on 𝗦𝗢𝗖𝗜𝗔𝗟 𝗠𝗘𝗗𝗜𝗔. 
Don't HIDE what you do for a living, be proud of it! Show everyone in your circle that you're the "window guy," or the "cabinet gal." 

Before and after pictures, client testimonials, behind-the-scenes glimpses—these stories demonstrate your value and attract new prospects effortlessly. Social media is one of the most persuasive tools you could ever use, and so many reps just use it to post pictures of their backyard barbecue.

👉🏼 And third, don’t underestimate the power of 𝗡𝗘𝗧𝗪𝗢𝗥𝗞𝗜𝗡𝗚 𝗘𝗩𝗘𝗡𝗧𝗦. 
It boggles my mind how many in-home reps simply skip these and stay home watching TV when they don't have a lead to run. Stop it!
Attending industry gatherings, chamber or community events can open doors you never knew existed.

Again, the key is to view your sales role 𝙡𝙞𝙠𝙚 𝙖𝙣 𝙚𝙣𝙩𝙧𝙚𝙥𝙧𝙚𝙣𝙚𝙪𝙧 𝙧𝙪𝙣𝙣𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙤𝙬𝙣 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨. Don't be a "lead baby!"

Get out there and become comfortable generating your own stuff. Your career could very well depend on it.

Start implementing these strategies today, and let me know how you do!

#allanlanger #the7secrets #SalesTips #inhomesales #LeadGeneration #EntrepreneurMindset

"𝗜 𝗡𝗘𝗘𝗗 𝗧𝗢 𝗧𝗛𝗜𝗡𝗞 𝗔𝗕𝗢𝗨𝗧 𝗜𝗧."

How many times have you heard that one?

You run a solid sales appointment.
The prospect is engaged. Asking questions. Nodding along.

Then you get to the end…
(you know where this is going)

You present the price.

And suddenly:

The energy drops
The body language changes
The excitement disappears

“𝘛𝘩𝘪𝘴 𝘸𝘢𝘴 𝘢𝘭𝘭 𝘨𝘳𝘦𝘢𝘵. 𝘊𝘢𝘯 𝘺𝘰𝘶 𝘦𝘮𝘢𝘪𝘭 𝘵𝘩𝘢𝘵 𝘵𝘰 𝘮𝘦? 𝘞𝘦 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘵𝘩𝘪𝘯𝘬 𝘢𝘣𝘰𝘶𝘵 𝘪𝘵.”

Here’s the truth most reps and sales managers don’t want to hear:

👉 You probably didn’t mess up the appointment.
👉 You messed up the 𝙥𝙧𝙞𝙘𝙞𝙣𝙜 𝙘𝙤𝙣𝙫𝙚𝙧𝙨𝙖𝙩𝙞𝙤𝙣.

Not just what the price was — but how you PREPARED them for it, and how you PRESENTED it.

You can run the best sales process in the world, but if pricing shows up as a surprise, sticker shock takes over… and the sale stalls.

That’s exactly why I put together a short, practical PDF called:

𝗧𝗛𝗘 𝟱 𝗣𝗥𝗜𝗖𝗜𝗡𝗚 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗜𝗘𝗦 𝗧𝗛𝗔𝗧 𝗠𝗔𝗞𝗘 𝗣𝗘𝗢𝗣𝗟𝗘 𝗪𝗔𝗡𝗧 𝗧𝗢 𝗕𝗨𝗬

It’s designed to help sales reps:

 ✔ Prepare prospects for price before it’s revealed
 ✔ Present pricing without pressure or defensiveness
 ✔ Reduce sticker shock and “think it over” objections

And I’m giving it away free.

No opt-in pages.
No gimmicks.

Just something useful I built to help reps sell with more confidence and clarity.

👉 Comment PRICE below and I’ll send you a copy.

Hope it helps — and happy New Year!
Allan

#allanlanger #the7secrets #pricingstrategies #pricing #inhomeselling #inhomesales

Thrilled to be part of this incredible list, thoughtfully produced by George Vitko! So what books have you read, or are reading?

Director of Partnerships at Reply.io | New Canadian | Sucker for memes | Dad of three

Most sales books are motivation disguised as strategy. 
These 19 authors provide methodologies you implement Monday morning.


Here's the distinction: Motivation gets you excited on Sunday. Methodology gets you results by Friday 😉 

The authors below built proven frameworks, trained enterprise teams, and share systems that scale from solo sellers to 500-rep organizations.

📘 Top Foundations
Jill Konrath - SNAP Selling → Simplicity-based buyer engagement
Anthony Iannarino - The Lost Art of Closing → Commitment-driven sales process

📙 Modern Methodologies
Andy Whyte - MEDDICC → Qualification framework for complex sales
April Dunford - Sales Pitch → Positioning and storytelling execution

📗 Growth & Scaling
Bob Burg - Endless Referrals → Networking-driven pipeline building
Diane Helbig - Succeed Without Selling → Authenticity-based approach

📕 Mindset & Influence
Mark Hunter - High-Profit Prospecting → Value-based discovery
Jeb Blount - Fanatical Prospecting → Pipeline generation discipline
Kim Scott - Radical Candor → Feedback and leadership frameworks
Oren Klaff - Pitch Anything → Framing and persuasion tactics

📘 Communication & Buyer Psychology
Lee Salz - Sell Different! → Differentiation strategies
Amy Franko - The Modern Seller → Relationship-building systems
Hans J. Van Order II - The Sales Upgrade → Process optimization
Mike Bosworth & Ben Zoldan - What Great Salespeople Do → Foundation engagement
Shari (AKA SaaSi Shari) Levitin - Heart and Sell → Emotional intelligence frameworks
Larry Levine - Selling from the Heart → Authenticity and integrity
Bill Mahoney - Buyer First → Empathy-driven psychology
𝗔𝗟𝗟𝗔𝗡 𝗟𝗔𝗡𝗚𝗘𝗥 - The 7 Secrets to Selling More by Selling Less → Efficiency principles

Select 3 books from different categories ➡️ Read ➡️ Implement specific frameworks ➡️ Measure impact ➡️ Iterate quarterly

The performance gap between high-achieving sales teams and average ones often traces back to foundational knowledge from proven practitioners, not trendy tactics from unproven voices.

Which author has most influenced your sales methodology? 👇

Amazing day with Reece Buschini and the BathWorks of Michigan team!

Director of Sales - BathWorks of Michigan

🚀 Transforming from Product-Focused to Customer-First!

Our BathWorks of Michigan team had the incredible opportunity today to host 𝗔𝗟𝗟𝗔𝗡 𝗟𝗔𝗡𝗚𝗘𝗥 from The 7 Secrets Sales Academy for an intensive workshop on "Delivering a World Class Customer Experience."

The biggest takeaway? We are NOT a bath remodeling company—we are a customer service company that happens to provide remodeling. When we lead with service, everything else follows.

Here are a few game-changing insights from the session:

👤 The Rep is the Differentiator: In a world where everyone claims to have the "best product" or "best warranty," the real differentiator is YOU. Customers do business with people they trust and who deliver a superior experience.

🪑 The Empty Chair Method: Inspired by Jeff Bezos, we were challenged to imagine a customer sitting in an empty chair during every meeting. If they were in the room, would we speak differently? That transparency should be our standard 100% of the time.

🌊 Ride the TIDES: We’re leveling up our communication by using open-ended questions to truly "diagnose" customer needs. Using the TIDES acronym (Tell me more, In what ways, Describe, Explain, So what do you think?), we’re moving past logistics to connect with the customer's emotions.

🚫 Eliminating Negative Language: We are striking words like “unfortunately,” “can’t,” and “won’t” from our vocabulary. Instead of telling customers what we can’t do, we focus on what we CAN do to find a solution.

✨ The Power of "Imagine If": By using magic phrases like "Imagine if..." or "How would you feel if...", we help our customers visualize the emotional benefit of their new space rather than just focusing on technical specs.


Allan reminded us that success comes from small, consistent efforts—the "Power of One More." Whether it’s one more follow-up call, one more job site visit, or asking one more thoughtful question, that extra effort is what keeps our lantern lit in any storm.

Huge thanks to 𝗔𝗟𝗟𝗔𝗡 𝗟𝗔𝗡𝗚𝗘𝗥 for the actionable strategies and for helping us refine our mission to keep the customer at the heart of everything we do!

If your team or business needs help with refocusing on what's most important, reach out to Allan. You won't regret it.

#CustomerExperience #SalesTraining #AllanLanger #TeamGrowth #CustomerService #The7Secrets #ProfessionalDevelopment

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