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Your brand exists in your audience members’ minds. As such, your brand is what your audience perceives it to be. That perception is nearly entirely driven by their experiences with your brand. That means your brand experiences are everything. I help you by doing three jobs: My first job is to help you know your existing and potential audiences in the fresh, vital ways necessary to create brand experiences they will absolutely love. My second job is to create a bold, experience-driven strategy that attracts and grows a diehard fanbase for your brand. My third job is to see it through, to ensure that the strategy is achieved with the discerning creativity and A+ quality necessary to imprint audience members’ minds and move their souls to action. From the first riveting, soulful or hilarious ad your prospective customer sees, …to the unexpected moment of thoughtful care that you show them in the midst of their life’s joys and challenges, …to the way your product, program service delivery exceeds all expectations with surprise and delight, …my job is to make sure that they have a text-their-friends worthy experience with your brand, …so that your brand earns an enthusiastic fanbase that sticks with you for the long haul, …so that you grow sustainably over time, …so that your brand achieves the impact worthy of your mission. This is full-spectrum marketing. Brand, audience, 4 Ps (product, price, place, promotion), go-to-market, and the discerning creativity and responsible fearlessness to push through the obstacles and deliver something we’re all deeply proud of that is going to crush it on results. It’s hard work, vital for growth, and very different from what most organizations are doing in our space. It’s also big, adventurous fun. Let's create your Next Big Thing together. Let's fire your audience's imaginations and earn a ton of fans. LESSSGOOO!
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