Allen Thornburgh's Linkedin Analytics

My journey to conceiving, building and leading an experience studio for faith-based nonprofits began when I finally came to the end of myself, somewhere around 2010. I'd spent over a decade steeped in very high-speed, leading-edge, data-driven Fortune 500 marketing and large nonprofit fundraising, and ... it just stopped working. At the nonprofit where I served, we'd been highly successful in analytically driven fundraising for a long time. Until we plateaued. I was using all the data-driven, optimization tricks out there, but the growth just stopped. I'd reached the end of what direct-response promotion could do, because promotion wasn't the problem. Remember the 4Ps of marketing? The problem wasn't Promotion. The problem was Product. For nonprofits, that "product" is the experience we offer to the audience. I knew all about Promotion. But I didn't know Product. Most faith-based organizations and leaders don't know Product and Experience -and don't have experience production partners - and that's why they've been (at least in non-pandemic years) stuck in extended periods of very slow growth. So I got to work learning, discovering and experimenting. In 2016, Masterworks set me free to build "the IDEO of the faith-based sector". Today, that practice is called Sublimity, and I am extremely blessed to serve as its Principal and Executive Producer. While we are a proud Masterworks brand, we also love to work with other agencies and internal teams. What we're focused on is uncovering unique insights from your audience, creating fresh new experiences that fire their imagination, ensuring they are built and launched with absolute excellence and shepherding successful early-stage growth. Let's create your Next Big Thing together. It's so fun! LESSSGOOO!