Domino North America

Marketing Automation Specialist

Canopy Management

In this role, I drive a direct impact on the company’s success by building an integrated, scaled approach to how the marketing and sales organizations analyze, report and optimize against performance. Additionally, I help drive efficiencies to optimize lead flow, support the overall business growth objectives and lead operational excellence across the team. I work cross-functionally with sales leadership, finance/operations, and marketing.

Among my responsibilities:
● Drive strategy and business planning, and performance management support
● Data Analysis: Collect, consolidate, and analyze sales data from various sources. Use data
analysis techniques to identify trends, patterns, and insights that can drive sales
performance improvement.
● Reporting and Dashboards: Develop and maintain regular reports and dashboards to track
KPIs and provide visibility into sales and marketing performance at different levels (individual, lead source, etc.). Present data in a visually appealing and easily understandable format.
● Sales Process Optimization: Identify inefficiencies and bottlenecks in the sales process and propose recommendations for improvement.
● Collaboration and Communication: Collaborate with cross-functional teams, including sales, marketing, finance, and service, to ensure alignment and effective communication of sales insights and recommendations. Present findings, reports, and recommendations to sales and marketing leaders and stakeholders.
● Marketing Operations: Own current Martech stack and review necessary changes and implementations; Define & create data cleansing, enrichment, and hygiene processes in data management; Build landing pages, workflows and emails for sales and marketing initiatives
● Provide overall support and departmental coordination for the marketing team inquiries, ad-hoc requests and projects.

Revenue Operations Manager

Among my responsibilities:  
● Optimize lead and company lifecycle and ensure each step in the conversion funnel is operationalized through the use of technology and clearly defined processes
● Marketing reporting and dashboard development, analysis and delivery including analytics from Hubspot and other relevant marketing systems (i.e. Paperform)
● Partner closely with Operations, Partner Success, and other stakeholders on key initiatives that streamline processes and drive operational efficiency
● Own current Martech stack and review necessary changes and implementations
● Proactively identify to improve efficiency, and drive thoughtful and achievable solutions to address them 
● Define & create data cleansing, enrichment, and hygiene processes in data management
● Build landing pages, workflows and emails for sales and marketing initiatives

Sales & Marketing Coordinator

HubSpot Marketing Expert

LimeLight Marketing LLC

Acting assistant to the President of the marketing ﬁrm, and Administrative Assistant to team members. Receive and handle client invoices and payments, schedule meetings, plan itineraries, coordinate travel plans, and work alongside our Leadership Team and Culture Committee to provide a ﬂuid environment to our employees.

Administrative Assistant

As Marketing Coordinator, I serve as our key leader in social media, content upload, and as our HubSpot SME (Subject Matter Expert). Continuing to hone my skills, while learning more, there’s never a job too small or too big for me to help out on.

Marketing Coordinator

Post blogs, social media, and other elements needed to help further the audience reach for retainer clients. Followed alongside LLM’s Marketing Manager, in order to gain simple and advanced knowledge of the process in which we advertise companies, in an efficient manner, in order to gain them more clientele.

Intern

Watco Companies LLC

Performed basic tasks such as filing and sending out mail. Entered received invoices to be paid, such as utility and billing invoices. Sent out checks to associated companies. Prepared and completed end-of-the-year auditing.

Accounts Payable Clerk

A highly motivated, analytical, and self-disciplined person. I bring organization, innovation, and efficiency to a work environment, where I strive to better the organization through communication with co-workers [and clients] to improve the company environment while achieving company & personal goals. I hope to find an amazing culture when I can utilize my analytic skills to breakdown data in order to align Marketing, Sales and Operation departments.

Outside of the business world, I am an avid watcher of Pitt State Football, very family-oriented, a proud dog-mom of two, Scout the Beagle & Lena the Goldendoodle, and am just as organized in my personal life! Some of my hobbies include traveling in my free time, binge-watching crime or reality shows, and having a few bites to eat with family or friends.

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