Razorfish

Connecting brand purpose to performance.  Driving growth, building relationships.

Group Vice President, Client Partner

Hawkeye

Managing Director, Client Partner

Publicis Hawkeye

Managing Director

Tandem Theory

KEY BRANDS: CosmoProf | Sally Beauty | Zotos Professional | The Container Store | At Home

KEY ACTIVITIES: digital strategy; digital media strategy; channel strategy; content strategy; omnichannel customer experience; social media strategy; paid social media; community management; influencer marketing; digital learning; experience planning; content creation; new business development; CRM; eCommerce; campaign briefs

Vice President, Solutions Planning

KEY BRANDS: JuicyJuice | Simon Property Group | TruGreen | 24Hour Fitness

KEY ACTIVITIES: data mining; brand identity; purpose-driven branding; brand positioning/repositioning; ethnography research; innovation; fully integrated 360 brand re-launch efforts; consumer insights; creative briefs; big ideas; brand identity; package design; TV; radio; print; acquisition-based activities; direct mail; email; digital; landing pages; web site redesign; social strategy; content creation; brand activations/promotions; events; collateral; point-of-sale; customer journey; customer retention; customer experience; customer portal redesign; brand activations; resource allocation; media planning; B2B; B2C; building client relationships; business development; team building; leadership

Vice President, Group Account Director

The Marketing Arm

BRANDS:  Lay's | Doritos | Cheetos

KEY ACTIVITIES: 360 brand "big" ideas; package development; new product launch; managed six direct reports; top-to-top management discussions and presentations

Interim Vice President, Account Service

Self Employed

BRANDS: Borden | Borden Life! | LaCreme | CHOOZE shoes

KEY ACTIVITIES: brand identity; positioning; creative briefs; 360 launch ideas; integration across multi-disciplinary agencies; package design; TV; print; radio

Strategic Branding Consultant

Boxer Creative

BRANDS: Camel

KEY ACTIVITIES: brand strategy; positioning; brand guidelines; brand bloodline; client workshops

Head of Strategy - U.S. (retained consultant)

The Brand Union

Account Director

pi global

BRANDS : Olay | Pantene | Nurofen | Bonjela

KEY ACTIVITIES: Brand architecture; package design; innovation; new business development

Senior Account Director

For over 20 years, I've built global and domestic brands, managing omnichannel engagements for category leaders across retail, CPG, B2B, home services, health and wellness, tech, fin services, and nonprofit sectors, collaborating across countries, business units and stakeholders to drive growth. I'm a a results-oriented partner and team builder focused on delivering incrementality at speed, helping brands compete and win in a platform world. A champion for others, I translate my for-profit experience to help non-profits achieve their respective missions. 

Areas of Focus: Business Transformation * Creating Platform Brands * Brand Building * Experience Orchestration * Omnichannel Communications * Business Development * Leadership * Managing Complexity * Team Building * Performance-Based Outcomes * Sales Enablement * Fundraising

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