Mosaic North America

•Worked cross-functionally to project manage 12+ executive-level presentations, guiding the process from kickoff to delivery alongside Labatt’s ELT and internal design teams.
•Partnered with Mosaic and Labatt stakeholders to produce 18 immersive brand activations at Labatt’s annual conference—delivering engaging, high-impact experiences for attendees.

Freelance Event & Project Manager

Yellow House Events

•  Maintained strong relationships with existing clients to ensure repeat business and client satisfaction.
•  Working with industry leading clients like The Zeno Group (Kit Kat, SC Johnson), Ontario Teachers’ Pension Plan, and North Toronto Porsche Centre on Experiential Marketing, conference & gala programs.

Director of Sales and Client Services

DonerNorth

•	Worked with shopper marketing clients (CPG), focusing on yearly strategic direction as well as creative, program development, trade, new opportunities and engagement pieces.
•	Ideated and managed the award winning Beyond Beer-Labatt COVID friendly sampling activation the BevBox.  
•	Negotiated and managed influencers (and end deliverables) and influencer events though the multiple campaigns for SportChek and Marks.
•	Lead for the LCBO 511 store Mike’s nostalgia display initiative in 2021 &2022.
•	Accountable for forecasting and managing annual budgets.
•	New business development: managed outreach to companies and multiple RFI and RFP submissions.

Group Account Director

Senior Account Director Experiential

6Degrees Integrated Communications

Director Experiential

Lumency Inc.

Senior Consultant / Talent Strategy and Development

•	Lead Toyota Canada projects to plan (80 per yr). Increased KPI's YOY. 
•	Investigated new on target partnerships or sponsorship opportunities.
•	Continued to drive new innovative ideas to create outstanding consumer experience to targeted consumers.  ( Music Programs/ The Weekend TruckOver experience) 
•	Participated in brand strategy meetings:  Look/feel , key messaging, brand positioning with Advertising/ Brand teams.
•	Collaborated with Toyota external and internal stakeholders ( Brand, Product planning, PR, Social/Digital, procurement and Legal) to drive consistent strategy and execution.
•	Managed and provided monthly forecasts for the Toyota Canada 1YP budget.
•	Developed Toyota Canada's experiential marketing yearly review and future plan in 2018 and 2019, identifying kiazens and new growth opportunities. 
•	Managed, coached and developed a diverse team.

Senior Consultant Experiential 

Starshot Marketing Group

•  Planned and executed The Ford Fiesta Experience -  an integrated marketing program for Ford Canada. 
•  Developed and executed all conference logistics for Facebook, Inuit Canada & GE Canada.  (Websites, external emails, agendas, guest lists, venue, floor plans/ overall look and feel, production, speakers, breakout sessions, live feeds & responses, F&B, volunteer staff roles & responsibilities)

Consultant

Molson Coors

•  Developed and managed the logistics of the Annual Operating Plan process with heavy integration between Sales, Finance and Marketing.  Executed the following for AOP: facilitated the communication of project scope, risks, time lines of goals and deliverables and continuously monitored and reported on the progress of the project to all stakeholders
•  Responsible for supporting and facilitating the Game Planning process (Integrated Business Process) by proactively ensuring the four modules (Marketing, Sales, Supply Chain and Finance) completed their outlined actions and were executing against their standard monthly/weekly key performance indicators
•  Facilitated the Change management processes for the Game Planning Improvement project, which consisted of development, communication & execution of training and education nationally
•  Develop and deliver progress reports, proposals, requirements documentation & training for Molson Coors Collaboration IT tool, along with their monthly IP/BW reporting tool
•  National Trainer for Molson Coors Canada Project Management & Change Management Course
•  Worked with Molson Coors UK on the Global initiative to revise the Regional Demand Review process to include the UK’s best practices

Project Manager/Analyst

•  Define, develop, and maintain operational processes (i.e. Sponsorship Events &Promotions (S E&P) Policies & Procedures)
•  Outline and enforce policies and procedures to ensure effective implementation and adherence with groups outside the S E&P department
•  Took current and existing IT systems and protocols and evaluated their efficiency and user platforms and determining new solutions and communication strategies to make them efficient, cost effective and applicable against S E&P operating procedures
•  Developed the Financial system (policies and procedures) to ensure timely delivery of final program budgets, journal entries and expenses
•  Lead the development and execution of management training and education on standard project management requirements.
•  Applied and wrote all award submissions (National and International)

Manager of Business Operations & Development

•  Ideated, developed, managed and executed high quality, unique brand programs
•  Grew the Sponsorship, Events & Promotions department from 1M in programming in 2005 to the level of 8.5M in programming in 2010
•  Developed digital marketing, social media marketing; mobile marketing strategies for all of my programs
•  Worked with all business units; Regional Sales, Marketing and Customer Brand Marketing to identify and maximize opportunities with sponsored events
•  Vancouver Olympics: Managed a $2M budget and the development and coordination of the hospitality program for over 800 guests (national and international)
•  Managed sponsor relationships, associated with events or partnerships (Hockey Canada, Tiger Cats, Virgin Festival, Vancouver Olympic Committee, all Canadian hockey teams, Toronto Raptors)
•  Managed and executed over 110 projects/concerts/brand launches/ trips  (distributor & sales Winners)/sponsored events/sampling programs such as:
 *Molson Canadian Rivalry Hockey (all Canadian teams), Molson Canadian Rock Star & Revealed Concerts, Rocks Virgin Festival (Toronto & Calgary) 
* Product Launches: Rickard Red & White, Molson Canadian 67 & 67 Sublime, Coors Light Iced T

Manager of Events & Promotions

Consumer Impact Marketing, now Mosaic 

•  Developed unique promotional consumer-focused events, sampling and sales programs for many of Canada’s leading companies
•  Identified and supported development of incremental business within existing and potential clients- 80% of past clients re-signed, for repeat or incremental business
•  Sponsorship liaison for my clients (Pepsi, Schick, Frito Lay), managing sponsor relationships, ensuring that all programming objectives  (associated with an event or partnership) were accomplished and or exceeded
•  Managed program budgets in excess of $3 million and consistently achieved 90 to 100% of my targets 
•  Managed and executed over 40 promotions and  sampling programs such as:
    Frito Lay Canada:   Frito’s Fandemonium & The Juno Awards			
   Pepsi Cola Canada:  National Programming: Mountain Dew Vertical Challenge & Diet Pepsi Taste Challenge

Project Manager

A highly motivated professional with an exceptional 20 + year track record of strategically developing and delivering successful end to end programs. 

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