LeadIQ

Director of Product Marketing (Fractional)

SalesIntel.io

• Refined core messaging based on customer research, increasing website conversions by 30% and contributing to stronger pipeline growth by attracting higher-qualified leads.
• Developed a multi-channel education and engagement strategy, reaching 60% of the customer base and increasing monthly active users by 20%.
• Conducted competitor analysis to benchmark features, pricing, and positioning against top 5 players, enabling targeted campaigns for 10k prospects/month.

Director of Product Marketing

• Led the GTM effort of Gem’s repositioning from a point solution to a comprehensive platform, creating new strategic messaging across the website and sales collateral.
• Created industry-specific sales and marketing assets such as solutions pages and decks, improving win rates by 5%.
• Defined the strategy for cross-functional product launches, which increased efficiency and internal
satisfaction among 20+ cross-functional teammates.

Senior Product Marketing Manager

Sendoso

• Led the positioning, messaging, and overall GTM strategy for Sendoso’s Q2 Tier 1 launch, including landing pages, blog posts, and demo videos, which resulted in a 30% increase in product usage and a 50% boost in social media engagement.
• Delivered targeted sales enablement materials, including industry-specific customer stories, increasing sales confidence by 50%.
• Interviewed 20+ customers to create differentiated messaging for top 3 personas, reducing sales cycle length by 10%.

Concord

• Packaged multiple smaller product releases into a large Tier 1 launch, leading to the largest quarterly upgrade increase in company history.
• Built multiple sales enablement assets, which helped AEs increase new business bookings by 30%, ACV by 5%, and new logos by 25% over 3 months.
• Designed a new cross-functional launch strategy, which tripled new feature adoption within 3 months

Pearson

• Managed a portfolio of 30+ products worth $350M/year.
• Built and managed a product marketing team of 3, achieving 100% of annual revenue goals.
• Launched an internal Bills of Materials to align 25+ cross-functional leaders on market insights, competitive analysis, and overall GTM strategy.

• Partnered with Sales leadership to enable a global sales team of 100+ AEs on new products.
• Interviewed 100+ customers to gain market insights, develop buyer personas, and test messages for products worth $100M/year.
• Launched a new product in a mature market, which won 20k+ customers in 1 year, making it one of the most successful launches in 10 years.

McGraw-Hill

• Recruited, developed, and led a team of 7 AEs, bringing in $15M/year.  
• Achieved 100%+ of annual sales goal throughout sales management tenure.
• Hired Rep of the Year, who finished 2010 at 135% of annual goals.

Sales Manager

• Consistently ranked in the top 15% of AEs for exceeding YoY sales goals.

Account Executive

I love product marketing.

After holding a quota as a seller, I switched to product marketing and haven't looked back. For the past 10 years, I've worked at some of the best companies - enterprises like Pearson and B2B SaaS startups like Gem, Sendoso, and SalesIntel. 

I love talking to customers, really understanding how what drives them, how they're measured, and the words they say so I can infuse their voice in everything I do. 

I've managed teams of 7 (AEs) and 3 (PMMs) and enjoy mentoring!

When connecting, ask me about my favorite National Park! You can reach me here or at allisonrona@gmail.com.

Key strengths: 
-B2B SaaS Product Marketing
-Product Launches
-Go-To-Market (GTM) Planning and Strategy
-Messaging & Positioning
-Segmentation & Persona Development
-Cross-Functional Collaboration
-Sales Enablement
-PLG Experience
-Market Research
-Customer Marketing

Taplio

Allison Rona 👷‍♀️'s Linkedin Analytics

Allison Rona 👷‍♀️

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