Allison Kent-Smith

Giide 

Building Giide, an interactive audio platform for travel, events, and learning experiences. Leading product strategy, go-to-market, and content innovation.

Chief Strategy Officer, Co-Founder (former CEO)

smith & beta

Helping leading ad agencies and marketing teams build future-ready talent through custom learning programs, workshops, and transformation initiatives.

Managing Director, Enablement

Sunday Dinner Community

Member of Sunday Dinner Community, a curated slack channel designed to support leaders in the marketing & creative community.

Member

Forbes

Wrote about the future of work, talent strategy, and marketing transformation for senior marketing leaders.

Contributor CMO Network

University of Denver - Daniels College of Business

Provided strategic input on curriculum design and industry trends to support student career readiness.

Board Member, Marketing Department 

Goodby Silverstein & Partners

Led (and launched) digital transformation initiatives across the agency; launched over 100 internal training sessions with 95%+ participation.

Head of Digital Talent Development

Boulder Digital Works at CU

Launched expert-led programming in tech, design, and innovation including workshops, classes and post-grad curriculum.

Senior Director, Community and Industry 

Crispin Porter + Bogusky

Partnered with agency leadership and CU Boulder to co-create BDW. Focused on launching talent pipelines for emerging interactive roles.

Learning Development Director, Interactive

#Founder,#Audio Enthusiast, Optimist, #Talent Transformation, #Biz Dev, Seeing Around Corners, FastCo Next Big Things in Tech

Building businesses.
Creating content.
Connecting dots. 
Supporting talent. 
Finding openings. 
Navigating complexity.
Shaping strategy.
Scaling ideas.
Dreaming big.

Founder, Head of Business Development and Workplace Education Go-To-Market

As the founder and CEO of Smith & Beta, I'm leading the charge in talent transformation in the marketing and advertising industry (leadership, culture, tech and digital). My focus? Sales, marketing, and driving growth.

Working closely with a talented cross-functional team, I'm focused on crafting strategies that boost sales, nurturing partnerships, and creating impactful marketing campaigns. Whether it's designing engaging audio guides or organizing hands-on workshops and field trips, my goal is to shake up how we approach talent development across the advertising and marketing industry. 

I'm passionate about helping clients embrace new ways of learning and growing in the ever-changing marketing landscape. Our programs are all about delivering real results and empowering professionals to innovate, grow and thrive in the modern workplace.

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