TraXtion

I’m thrilled to announce that I’ve rejoined TraXtion as General Manager – Aftermarket to accelerate our mission of bringing trust, transparency, and technology to the vehicle service industry.  

With over 90% of tires and “around-the-wheel” services sold in the aftermarket, this role is all about empowering service providers, retailers and fleets who keep drivers safely on the road.  

TraXtion delivers cutting-edge SaaS solutions that help our customers diagnose, communicate, and deliver more tire and around-the-wheel services—quickly, accurately, and transparently.

🔹 GrooveSpec™   Mobile, wireless tire tread and alignment diagnostic solution that scans tire wear patterns in seconds—enabling fast, accurate insights into alignment issues and tread depth.  

🔹 WheelSpec™   A fully automated solution: capturing vehicle tire DOT and VIN from moving vehicles—delivering real-time tire replacement quotes and detecting wheel/rim damage with zero human input.  

🔹 DamageSpeX™   AI-powered vehicle condition reporting that scans and documents vehicle damage in seconds—helping service providers improve consistency, transparency, and customer confidence.  

🔹 TreadSpecX™   Drive-over tire scanning solution that automatically identifies wear issues and potential alignment opportunities—leveraging vehicle service visits into meaningful tire sales and retention opportunities.

#TraXtion #TireTech #TireRetail #FleetServices #SaaS #CustomerExperience #Wheels #TrustThroughTechnology #TireIndusty #SEMA #VehicleDiagnostics #CollisionRepair #AutomotiveAftermarket #Tires #VehicleAlignment #VehicleFleets #CarWash #FleetManager #AroundTheWheel #CarCare #WheelRepair #lubeoilfilter #AutoAuction

General Manager - Aftermarket

Live Guard Tech LLC

Live Guard Tech LLC is the leader in proactive security monitoring for your business.  Live-live surveillance 24/7/365

Vice President - Sales and Marketing

JackFinder Oy

Board Advisor

Bringing together consumers and garages!

Our aim is to make car maintenance easy, transparent and cost-effective. Whether you own or manage a large fleet, or sell and repair cars, we have a solution to make your day-to-day operations more efficient. Our offerings are fully customizable around the requirements of the customer, as well as integrations with other systems. Be it a piece or a larger whole, we shall provide.

Our solution is fully digital: a service compiler, a map-enabled garage comparison service and a real-time pricing engine – all based on data from car manufacturers.

Responsible for Global OEM relationships, Aftermarket Business and Partnership Business Development at TPI, leveraging TraXtion™ automotive digital software platform, IoT and data technologies (TreadSpec™ and Groove Glove™), while changing how the global automotive industry analyzes consumer service data. Helping the global automotive service industry connect with consumers in a more trusting, transparent and meaningful way, we help OEMS, auto dealers, fleets and aftermarket service leverage data as an alternative to marketing spend to grow revenue and profit. By providing technology and platforms that create a sound repeatable process TPI is focused on real world solutions that deliver results.

Vehicle quality and design has led to the reduction of needed maintenance and repairs. Wear items such as tires, brakes and batteries are quickly becoming the only things left for shops to recommend and sell. Increasing the penetration of tire sales has become an essential element for dealers and repair shops to be profitable and grow as well as retain their customers beyond warranty. 

The TreadSpec™ and Groove Glove™ data capture technologies powered by TraXtion take the inconsistency of the human element out of the measurement portion of the process, giving our customers more opportunity to recommend and sell tires and all the other associated services. Leveraging over 100 million tire scan data, we are in a position to assist OEMs and Brands via Cloud Software, API architecture, and AI while creating strong Data Analytics to help drive global service strategies.

Executive Vice President - Business Development

Nordin Consulting LLC

Strategic Advisor to Bosch Automotive Electronics for market entry in the North American eMobility market. Advising bicycle ABS brake technology start-up; led to Shark Tank investment by Mark Cuban. Led strategy for a battery energy storage (BESS) company in China resulting in establishing a U.S. operation

President

Fallbrook Technologies

Responsible for leading the company's global bicycle drivetrain business focused around the revolutionary NuVinci technology (now Enviolo), the world's first e-bicycle CVT (continuously variable transmission).  Key markets include eBicycles & 2 wheel mobility for OEM production, fleets and bike share systems.  Established key global partnerships with Bosch, Gates and over 100 OEMs to grow business to become an industry standard.

The company is partnering with leading Bicycle OEMs, Distributors, Bike Share & MaaS to enhance the ride experience for bicyclists in Europe, North America and Asia.  NuVinci has gained worldwide recognition as a unique and enabling technology that helps bicycle brands provide riders with an unmatched bicycling experience.  Riding a NuVinci equipped bicycle is really a paradigm shift for most riders.

#nuvinci #enviolo

President - Mobility & Bicycle Division

Led all business development of a revolutionary CVT (continuously variable transmission) branded NuVinci®  and scalable for almost any vehicle. Taking a technology from an inventor's idea to commercialization is truly a whirlwind trip and being involved from prototype to commercialization has allowed me to create business entry strategies that include technology licensing, development partnerships, commercial sales and sale of business segments.

Vice President, Sales and Business Development

Newgen Results

Led Sales and Business Development for an automotive CRM services company managing over 5000 car dealerships and 10 OEM vehicle brands. Grew revenue from $60 million to $115 million in 3 years while leading a 120 person field and national sales force.  Instrumental in driving voice of customer and creating innovative solutions that helped OEMs retain service and sales customers while growing dealership revenue and profit through retention strategies. Key customers included North American divisions at GM, Ford, Mitsubishi, BMW, Volkswagen, Audi, Land Rover/Jaguar, Hyundai and Kia.

Vice President - Sales & Business Development

Visteon Corporation

Develop US sales and marketing for aftermarket climate control and vehicle electronics from a zero base, creating the leading sales division in the company.  Hired, trained and developed team to manage distribution and service business exceeding $15 million in sales with annual 25% growth.  As the group's Product Development Manager at Ford Motor Company - Automotive Components Group, I was responsible for in-vehicle electronics and climate control products and launched industry’s first in-vehicle video entertainment system.

Divisional Manager - Product Development Manager

Echlin

Established the company’s first investment in manufacturing and product licensing in China/India. Rationalized product sales, partnerships and sourcing opportunities for 5 group companies in brake, electronics, and fuel delivery. Created a $4 million US based import group to leverage Asian JV manufactured product to company divisions.

Director Asia

Federal Mogul

Managed a multi-cultural team leading the company's marketing and sales activity in Southeast Asia to the Heavy Duty, Off-Road, Construction and Automotive Components business in Singapore, Malaysia, Indonesia, Thailand, Hong Kong, Korea and Philippines growing business to $12 million in revenue. Managed corporate sourcing activity in Asia with offices in Japan, Taiwan, and South Korea creating 7% annual COGS reduction.

U.S. based automotive component sales and marketing positions in corporate marketing (Southfield, MI) and field sales management in the Southeastern Region.

Asia Marketing Manager / US Aftermarket Sales

Executive I Partnerships I Alliances I Growth I SaaS

A global growth leader with a broad business development (Executive Sales/Marketing, Technology Licensing, Start Up Launch, Strategic Partnerships, etc.) background with companies in automotive and eMobility industries in the US and internationally. My experience leading teams at Fortune 500 and dynamic start up technology companies has enabled me to understand what it takes to build successful businesses.  Launching disruptive tech and services is both a challenging and exciting way to create value for partners and customers.

Taking a technology from an inventor's idea to commercialization is truly a whirlwind trip and being involved from prototype to commercialization has allowed me to create business entry strategies that include technology licensing, development partnerships, commercial sales and sale of business segments.

My goal is to share this experience as well as learn from others who have new perspectives.

Specialties: Start Ups, Sales Team Leadership, Strategic Planning, HaaS, Partnerships and Acquisitions, Technology Licensing and Brand Creation.

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