Alon Sherer's Linkedin Analytics

I’m Alon Sherer, founder of Upside and creator of The Organizing Principle — a practical methodology rooted in sense-making. Every business operates on some logic — even when that logic no longer serves it. The Organizing Principle helps surface that logic, understand its roots, and realign the business to follow a clearer, more intentional path forward. I work with small and mid-sized business owners who feel stuck in reactive mode. Together, we uncover the often-unspoken rationale behind how their business operates, how their clients behave, and how their market responds. Then we rebuild — aligning strategy with client psychology and day-to-day operations with long-term vision. My approach is not about quick fixes. It’s about reshaping the way a business thinks, acts, and grows — so that it becomes both effective and coherent, inside and out. If you’re ready to stop running your business on autopilot and start designing it with purpose, let’s talk.