Alonso Chehade

B2B Marketing Strategy & Execution

• Established independent consulting practice to continue offering expertise in performance marketing and business growth strategies during a transitional career phase.
• Actively engaging with potential clients and industry peers to identify consulting opportunities and collaborations in the field of marketing and business development.
• Utilizing extensive marketing leadership experience to develop customized solutions for small and medium-sized enterprises, focusing on driving measurable growth and efficiency.

Fractional CMO

SBI, The Growth Advisory

B2B || SME || Professional Services

• Transitioned to Director of Marketing at SBI following the acquisition of SRG, aligning marketing strategies to meet the expanded company goals.
• Managed SRG and SBI's HubSpot portal-to-portal migration, ensuring seamless transfer of marketing assets and minimal operational disruption.
• Oversaw complex migration of a 300+ page site to a new domain, executed with meticulous planning to ensure zero downtime, preserving user experience and uninterrupted online presence.
• Directed the planning and execution of the firm's largest webinar, attracting nearly 600 sign-ups, achieving a record-high attendance that enhanced brand visibility and engagement.
• Revamped the marketing team’s file library with the PARA method, improving document accessibility and order. Set up file naming and folder storage guidelines to boost team efficiency and collaboration.

Director of Marketing

SRG, a Part of SBI

Sales Readiness Group (Acquired by SBI)
A Top Sales Training Company

• Led the development and execution of high-performing client acquisition strategies, resulting in $29M+ in new business opportunities—contributing to an average of 51% of its annual revenue year-over-year.
• Managed key marketing and sales systems (HubSpot, Outreach, Salesforce), boosting efficiency and productivity.
• Recruited and oversaw specialized contractors and agencies, enhancing marketing capabilities and campaign effectiveness.
• Directed initiatives (Outreach, ConnectAndSell) to optimize sales processes and lead follow-up.
• Executed PPC campaigns with 125-198% ROI, significantly increasing lead generation and marketing impact.
• Established a webinar partner program, attracting 400+ registrations per event, bolstering partnerships and leads.
• Increased website traffic sixfold (3,000 to 20,000 monthly sessions) through strategic SEO and content marketing.
• Boosted brand awareness by 263% with targeted content marketing, increasing branded search traffic.
• Oversaw 'The High-Impact Sales Manager' self-publishing, from design to distribution, enhancing brand thought leadership.
• Developed buyer personas for targeted marketing strategies.
• Created a marketing wiki, improving operational efficiency and team coordination.
• Implemented a sales attribution system for deeper ROI insights and pipeline visibility.
• Spearheaded a major website redesign, enhancing user engagement and traffic.
• Launched an expert Q&A video series, increasing audience engagement and brand positioning.
• Managed research report development with Selling Power and Training Industry, driving training solutions demand.

Chehade Marketing

B2B || SMB || Professional Services & SaaS

• Delivered digital marketing research, discovery, and strategy solutions.
• Worked with partner agencies to plan and execute client marketing initiatives.
• Audited social media programs to find opportunities for improvement.
• Conducted virtual training on social media marketing.

Digital Marketing Consultant

9SLIDES (acquired by Limeade)

B2B || SMB || SaaS

9Slides is a mobile training application (acquired by Limeade) that makes it easy to create measurable interactive training video courses.

Achievements:

• Helped company blog become the 9th best blog in the eLearning industry.
• Built a low-cost lead gen program that delivered high-quality monthly results.

Responsibilities:

• Planning, executing, and optimizing content and social media marketing strategy.
• Designing and optimizing landing pages to drive conversion of qualified leads.
• Managing PPC, display, and social advertising campaigns.

Marketing Manager

Optify (acquired by Marketo)

B2B || SMB || SaaS

In this position, I was directly responsible for ensuring customer happiness. I educated customers about the Optify software and digital marketing best practices, guide product adoption, and resolve questions.

Core responsibilities included:

• Conducting customer-training sessions on the phone or in person.
• Developing new software training paths.
• Troubleshooting software issues and answering support calls and emails. 
• Improving existing and creating new easy-to-use help documentation.
• Driving adoption of new features through calls and targeted emails.

Customer Engagement Specialist

Confluence Digital

B2B || SMB || Professional Services

Confluence Digital is a digital marketing agency. During my time there, I helped develop and oversee the company's social media channels. I also worked directly with the company partners to build and run the agency's social media and content marketing client solutions.

• Established and run the agency's social media and content marketing solutions.
• Built and run lead generation program using marketing automation software.
• Collaborated with a PR agency to run a social media program for a large client.
• Planned and execute social media photo and video contests. 
• Interviewed local entrepreneurs as the host and producer of Confluence TV.

Content Marketing Manager

Change.org

B2C || SME || SaaS

The world's largest petition platform Change.org contracted me for over two and half years. During my first year, I assisted with creating and promoting online petitions while concurrently growing and managing two of their social media channels. Later on, I transitioned to a social media strategist role where I conducted staff training on community management best practices, influencer identification, and social media analysis.

• Trained staff on community management best practices
• Assisted in identifying online influencers and champions about immigrant rights
• Analyzed social media metrics to spot opportunities for channel growth and higher engagement
• Launched campaigns using new media to stop deportations of young immigrants

Social Media Strategist

Young Positive Minds (Formerly Tutoring Works)

• Facilitated communication between parents and students
• Supported students with school assignments and prepping for tests
• Developed a curriculum for speed reading, note-taking, memory enhancement, and math agility

Success Coach for Teens

Dream Act Candidate Alonso Chehade

Upon graduating from the University of Washington, I had the opportunity to work on a lobbying campaign that lasted over nine months and gained the support of different members of Congress and received international media coverage.

Experience Highlights:

• Built and managed an online community of over 4,300 supporters
• Created and implemented a media and blogger outreach program
• Established co-marketing partnerships with local and national grassroots organizations

Campaign Manager

From mentee to multimillion-dollar revenue driver.

During the past 10 years, I helped the Sales Readiness Group (SRG), a top sales training company, find $29M+ in new business opportunities, contributing an average of 51% of its annual revenue year over year.

This success helped pave the way for SRG's acquisition by SBI—a leading GTM Growth Advisory firm.

But the real win? 

Being mentored by 3 powerhouse Managing Partners with a combined 25+ years of sales & leadership mastery.

Their guidance shaped my approach to leadership—an unwavering blend of respect, kindness, gratitude, discipline, accountability, and extreme ownership.

Now, I'm on a mission to help businesses SMASH their sales & marketing goals! 

Combining firmness AND fairness, I'll drive results while cultivating a positive, accountable & growth-focused culture.

If you're an Entrepreneur, Founder, C-Level Exec, or Marketing Leader—and optimizing team culture and results is a passion—let's connect, swap battle stories, and grow together.

Send me a message.

B2B || SME || Professional Services

SBI is the Go-to-Market Growth Advisory for innovative companies seeking growth. With deep insights and extensive experience, SBI empowers clients to enhance their revenue, profit margin, and overall business value in unprecedented ways.

Core Responsibilities

Marketing Strategy:
• Develop and oversee the execution of the marketing strategy
• Establish and manage the marketing budget

Team Leadership:
• Lead and mentor a team of content creators, digital marketers, and designers.
• Ensure continuous professional development for the team, keeping them updated with the latest marketing trends and best practices.

Inbound Lead Generation:
• Develop and implement inbound marketing strategies and campaigns to attract potential clients and convert them into qualified leads.
• Collaborate with the sales team to ensure seamless lead handoff and tracking.

Content Marketing:
• Oversee the creation and distribution of high-quality content, including blog posts, whitepapers, videos, and case studies.
• Ensure content aligns with SEO best practices to drive organic traffic.

Webinar Production:
• Plan, produce, and promote webinars that showcase our sales training expertise and solutions.
• Collaborate with subject matter experts to ensure content relevance and quality.

Manage Web Site:
• Manage, optimize, and update website as appropriate.
• Implement strategies to increase website traffic and conversations.

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