Freelance

Provide expert guidance on operational and marketing strategies, with a focus on driving mission alignment and enhancing organizational effectiveness. Contributions have led to substantial advancements in outreach and internal processes. 

FEATURED CLIENTS:

➤ Florida Abolitionist 

   • Strategized with founder on operational expansion, securing a new facility and implementing comprehensive security measures.
   • Launched innovative funding channels through e-commerce and on-site store, in addition to annual fundraising initiatives that forged lasting partnerships with local businesses and faith-based organizations.
   • Crafted and executed a strategic communications framework, establishing a team that developed resonant brand identity and robust messaging, bolstering organization’s PR and crisis response capabilities addressing human trafficking.

➤ Healthy Mind Happy Heart

   • Guided organization through restructuring and rebranding, focusing on creative design and strategic solutions to enhance user experience, program messaging and fund development.

Management Consultant

Walmart

Provided training, leadership and operational management to 30 associates across 4 key, high-performing departments of a successful $140 million Walmart Supercenter.

•   Identified and implemented operational improvements leading to enhanced staff readiness, efficiency and production outputs.
•   Improved customer experience satisfaction and captured sales through ongoing grouped and individual staff coaching, resulting in increased average sales by 10% YOY and peak sales 40% YOY.
•   Led department generating the highest volume of retail sales of a product in the entire United States, making Walmart the #1 retailer of that product in the nation across all retail brands.
•   Maximized effectiveness of loss prevention initiatives through seamless collaborative coordination with Asset Protection, managerial peers and local authorities (when applicable).
•   Promoted and presented numerous career and personal growth opportunities and resources to staff via daily meetings, 1-to-1 conversations and departmental memos.

Multi-Department Team Lead

Redefining Spina Bifida

Handpicked by founder for pivotal role operationalizing grassroots nonprofit following exceptional performance in the AIGA project. Focused on amplifying reach, refining product offerings, and harnessing digital platforms to foster global community engagement and support for individuals and families affected by spina bifida.

•   Fostered a culture of business best practices by implementing policies, processes, metrics and tech stack to scale operations. Migrated infrastructure to cloud-based platform, created business emails, procured CRM, among additional measures. 
•   Increased social media following by 60% (2nd largest spina bifida community worldwide), translating to heightened global awareness and engagement through targeted campaigns and storytelling.
•   Managed product development cycles for advocacy and awareness merchandise, driving a 20% increase in revenue streams dedicated to program funding.
•   Forged key partnerships, securing critical resources and support while expanding the nonprofit's influence within and beyond the spina bifida community.
•   Pioneered the development of a versatile mobile app, designed to deliver essential resources and support to both expectant parents and those with children affected by spina bifida when position was furloughed.

Product, Marketing & Operations Manager

AIGA Orlando

Spearheaded one of three teams within the inaugural Changemakers Program, leading collaborative efforts of a volunteer team of creatives in the research, strategy development and execution of a dynamic rebranding project for Redefining Spina Bifida. 

•   Synthesized a strategic analysis of the nonprofit’s brand and goals into a 2-month agile sprint framework, leveraging design thinking to prioritize key deliverables in alignment with the organization’s vision. 
•   Delivered 3x the number of strategic outputs compared to other teams;
     -   Unveiled refreshed brand identity and modernized website, capturing the essence of the organization's renewed mission and expanding its digital footprint.
     -   Created new apparel product line, resulting in tangible representation of the brand and an additional revenue stream for the organization.
     -   Formulated comprehensive 5-year strategic roadmap, providing the founder with clear trajectory for sustained organizational growth and impact beyond the program's two month conclusion.

Project Manager

Threadbird

Served as a project manager during the launch of Threadbird’s Orlando HQ, coordinating the design and development of the new showroom and fulfillment center. Subsequently drove new business development initiatives by targeting startups and established brands, positioning custom apparel as a strategic marketing tool.

•   Initiated and managed strategic partnerships with startups and global corporations, converting single transactions into accounts that generated stable revenue streams and fostered brand loyalty through customized product strategy.
•   Leveraged client sales and market analytics to inform and optimize product selection and design, resulting in enhanced brand visibility, market penetration and sustained customer engagement for clients.

Account Executive & Creative Project Manager

City of Orlando

Served as a public representative and liaison for the City of Orlando. Orchestrated a variety of meetings and events ranging from intimate gatherings to large-scale functions, enhancing the city's engagement with local businesses, residents and visiting guests from around the world. 

•   Invited to speak during community initiative meetings addressing homelessness, cultural arts programs, and city marketing efforts, impacting millions of Orlando residents. Recognized with numerous commendations.

Brand Ambassador

Helmed studio logistics, managing complex scheduling and coordination for multiple global film production lifecycles (pre-to-post production) and each of their ongoing dubbing initiatives into thousands of languages and dialects, while ensuring effective asset tracking, communication systems and vendor relations were maintained to support the studio and organization’s expansive goals.

•   Orchestrated logistics for 7 distinct projects, facilitating the translation of produced films into 2,000 languages by coordinating schedules and resources among 75 on-site stakeholders and 270 international contributors.
•   Spearheaded operational and communication efficiencies by establishing robust relationships with international nonprofits and proposing a strategic intranet system, significantly streamlining internal workflows and enhancing global project coordination.
•   Played a key role in a 3-month multi-departmental systems infrastructure redesign and implementation.
•   Managed and effectively tracked 100s of thousands of digital and legacy analog assets.
•   Nurtured key relationships with international and domestic partners, contracted vendors and financial investors.

Logistics Coordinator & Project Manager

Innovation Church

Personally selected by Senior Pastor to lead a rebranding effort and operational refinement to scale the church’s influence and reach within the community, in addition to, establishing community programs and partnerships, fostering a larger and more engaged network. 

•   Reimagined the church’s brand identity and communication strategy, which resonated deeply with the congregation and community, fueling a 150% growth in membership. 
•   Streamlined internal operations, introducing efficient processes and systems that significantly improved the organization and delivery of church services.

Business Strategist & Creative Director

Strategically minded and creatively driven, with a robust history in amplifying organizations through innovative product marketing and operational leadership. Proven ability to navigate and unite the realms of storytelling, market differentiation and operational efficiencies within competitive landscapes. Excels in leveraging a keen understanding of consumer behavior and market trends to drive product visibility and adoption, even when constrained by budget limitations.

➤ AREAS OF EXPERTISE

Product Strategy & Vision | Market Research & Consumer Insights | Brand & Product Positioning | Go-to-Market Execution | User Experience & Engagement | Agile & Lean Operations | Strategic Partnerships & Alliances | Data-Driven Decision Making | Leadership & Team Building | SaaS and Tech Solutions | Change Management | Budget Optimization | Start-ups | Nonprofits

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