Alvaro Rojo's Linkedin Analytics

Senior Digital Finance Product leader with 17+ years of international experience incubating and launching customer-centric products and ventures. My objective is to support, structure and accelerate the economic growth of the company from seed to scale through: –– Product Discovery: market research; competitive forces; disruptive trends –– Product Strategy: company vision; product definition; USP; customer segmentation; competitive strategy; business model design; business case –– Product Specs: value prop definition; experience design; customer journeys; user stories –– Product Development: venture formation; delivery plan; MVP & in-market prototyping; functional design & build; product messaging; roadmap; demand testing; pricing models; coaching teams –– Product Optimisation: product/market validation & iteration; KPI definition & reporting; feasibility of evolutions –– Product Growth: GTM; user onboarding; customer acquisition & development; expansion > I work with and influence at C-level (Fortune 500 & FTSE 100) advising, delivering and navigating through complex settings > Experience operating in Finance & FinTech as well as other sectors previously; +130 projects, +25 ventures & digital products, 2 digital banks delivered > 10 years building multi-disciplinary geographically dispersed teams, scaling up to 200 people I'm interested in how the next-gen of financial services can address pressing consumer and SME issues such as; financial inclusion; life-style banking; accessible lending; efficient money flows; ethical investment; as well as new emerging models that can transform the current financial system such as; central bank digital currencies; DeFi I authored the playbook “Re-thinking Business Strategy for a Hyper-connected World” (2014), for leaders who wish to capitalise on the IoT technology to diversify their business model through entering into new market spaces