Ads by Alvin

On-demand growth consulting that can 10x your revenue - on a month-to-month subscription basis.

We've helped build ROI-positive campaigns for dozens of brands in the B2B, B2C, SaaS, and DTC space - including Airbnb, Vital Proteins, Spotify, and more.

Founder

Mill

Interim Paid Lead

Vital Proteins

Growth Consultant

HomeRoom (YC W22)

Advisor

NZXT, Inc.

Spotify

Airbnb

Drove 20% of total annual host growth for Airbnb all over the world, in 10+ languages by bringing high-quality and quantity listings online for guests worldwide.

Generated an extra 18% increase in host activations with 0% loss in guest bookings via product changes across the site - like building a host marketing takeover experience on the homepage in host-constrained markets.

Lead cross-functional teams both externally and internally to create a global growth system to drive new host activations across paid and organic channels. Own roadmap planning, effort-sizing, and rank priority of quarterly projects to hit aggressive growth goals for host activation.

Unlocked 80% Q/Q growth in host activations from paid search by building innovative marketing tech/data infrastructure to automate ad optimization and expansion to drastically increase capability and capacity from a lean team of marketers, engineers, and data scientists. 

Drove host SEO program to rank for new organic searches along the host user journey - from discovery through consideration - culminating in the creation of the Host Resource center, which increases Airbnb presence on organic searches covering terms on how to earn, hosting best practices, and other topics hosts search for on their way to successful listings.

Host Growth

Upwork

Changed the way businesses hire by increasing awareness and utilization of independent freelancers across the world.

Envisioned, scoped, and drove original programs designed to increase first time engagement and client retention rates. Lead cross-functional partners in design, engineering, data science, operations, and outside vendors to drive 2.6x growth in top of funnel spend and 4% lift in customer retention.

Lead paid marketing programs on Google, Facebook, Youtube, Linkedin, direct mail, and phone. Worked with data science and engineering to implement performance tracking in tools including Google Analytics and Looker.

Sr. Marketing Manager

Ooma, Inc.

Optimize annual search budget of $1M on Google and Bing, boosting sales volume by 41% and cutting CAC 28% Q/Q with development of targeted landing pages, ad schedules, bid stacking, and AdWords automation.

Evolve landing pages via data-backed iterations through A/B testing with Optimizely and Crazy Egg.

Engage user base via SurveyMonkey and direct email to mobilize fans for social proof on review platforms.

Online Marketing Associate

Sony Electronics

Forecasted revenue projections and managed sales and inventory for Sony direct online sales.

Ecommerce Analyst

Fractional Growth. DM me for free marketing help. ex-Airbnb + Upwork.

Founder of Ads by Alvin - a performance marketing shop specializing in tech, DTC, B2C. A decade in Silicon Valley, leading host acquisition at Airbnb & demand acquisition at Upwork. $200m of ad spend converted into bottom-line impact. 

Turnkey paid channel execution including creative strategy & execution, persona research, campaign development, media optimization, reporting, and analytics implementation.

If you need any marketing help - let's connect! 
If you know someone who does, get a $1,000 referral bonus for every client you refer.

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Alvin Ding's Linkedin Analytics

Alvin Ding

Want to drive more opportunities from LinkedIn?

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Alvin Ding

Want to drive more opportunities from LinkedIn?

Alvin Ding's Linkedin Analytics