Alwin Aguirre

KASPER Digital

- Provides LinkedIn Ghostwriting services for founders, business owners, and C-Level Executives
- Crafts newsletters to engage and nurture target and existing clients.

Founder & Ghostwriter

Lead-generating landing page designer. Designs landing pages using Systeme.io and GoHighLevel with email automation

Landing Page Designer

Crafting copy for websites and social media

Digital Writer

The City Roamer

Online Publisher, Editor and Administrator
Editor, lifestyle writer / blogger
Social media and community management
Search Engine Optimization (SEO)
Photography, styling and photo processing
Graphics design (WordPress blog design)
Administrator; handles maintenance of the Wordpress site (self-hosted)

Online Publisher and Blogger

Aureum Hospitality Advisers Pte Ltd

- Developed SEO-focused copy for blogs and social media, increasing visibility and engagement.
- Led content editing processes, ensuring high-quality, persuasive communication tailored to target audiences.
- Applied direct response principles to increase website visits for clients.
- Led an SEO project for one of the clients that increased users by 695.3%, sessions by 614.9%, and pageviews by 328% within 10 months

Content Marketing Virtual Assistant

Fossatech EU

- Developed and designed 8 websites on the WordPress platform covering different industries: consulting, digital marketing, job board, relocation services, financial services, dental services, and dog training.
- Crafted compelling web page copy designed to convert visitors into leads.
- Collaborated with teams to create marketing assets, ensuring messaging aligned with performance goals.

WordPress Web Designer

Zein Leads

- Created content for blogs and social media
- Wrote persuasive copy for client websites and managed social media, focusing on lead generation and audience engagement.
- Tailored messaging to drive conversions through strategic use of CTAs

Content Creator

TE Enterprises

- Conducted daily research on the top 100 Crytocurrency based on capitalization
- Created daily and weekly reports that contained graphs
- Created a training video that helped a team member grasp the tasks at hand

Cryptocurrency Research

- Helped develop and maintain an e-commerce business based on a dropshipping model
- Created product descriptions and web copy designed to convert browsing visitors into buyers.
- Conducted research for upcoming products to sell
- In charge of customer support by responding to inquiries, concerns, complaints, order updates, and refunds.

Ecommerce Manager

ImmigCanada Immigration Consulting Firm

- Managed social media accounts on Facebook, Twitter, and Instagram
- Engaged with comments and inquiries
- Researched Canadian immigration laws and kept me updated with the latest news relevant to the business
- Implemented a chatbot campaign on ManyChat to generate qualified leads

Social Media Manager

MLM Business

- Consulted with a couple who wanted to leverage the power of Facebook Marketing for their MLM business
- Helped establish their business page with the aim to inspire and attract an audience
- Created social media graphics and videos for posting.

Social Media Consultant

You’ve got the skills.
You’ve got the wins.
But somehow, your LinkedIn says nothing about it.

Client work eats up your day.
So your content gets pushed.
And your profile stays quiet.

That silence?
It’s costing you opportunities.

That’s where I come in.

I’m Alwin Aguirre — a former ecom founder turned content strategist.
I’ve helped businesses across the Philippines, Australia, US, and Europe turn their voice into visibility.

Today, I ghostwrite LinkedIn content for agency founders who want to:

✔ Show up like an expert
✔ Stay top of mind
✔ Attract better-fit clients

My offer: The Authority Boost Pack
A 4-week done-for-you sprint that gives you:

    - A refreshed LinkedIn profile

    - 1 origin story post that builds trust

    - 5 ghostwritten posts per week that spotlight your expertise

    - A plug-and-play voice doc so your message stays consistent

Simple. Strategic. Sounds like you.

If you want authority without adding more to your to-do list…
DM me “Casper” and I’ll send you the details.

Independent Contractor: Digital Marketing | SEO | Content Creator | Social Media | Email Marketing

WordPress Web Design and Development
☑ Builds websites on the WordPress platform
☑ Works on website development from installation to complete setup
☑ Creates and manipulate graphics for website use
☑ Maintain websites for design and software updates
☑ Writes SEO-optimized content

Content Writer/Blogger
☑ Provides well-written articles on a wide variety of topics for web content
☑ Writes paid blogs with specific keywords and word-count requirements
☑ Integrates social media tools and SEO
☑ Ensures articles are submitted within expected turn-around time
☑ Responsible for overall look and feel of the blog site
☑ Participates in various blog marketing campaigns

Social Media Marketing
☑ Manages client social media accounts on Facebook, Instagram, Pinterest and Twitter
☑ Posts status message updates, links and photos that engages fans and followers
☑ Plans/Manages content posted on social media accounts
☑ Connects with other accounts on social media with common interest to establish relationship
☑ Uses Facebook Ads platform to promote business and campaigns
☑ Implements chatbot marketing

You deliver massive client results yearly. 
Yet you still feel invisible in the thought leadership space. 
This gap exists because your best insights are not scaled. 

Your competitors are scaling their expertise faster than you are. 
Here are five mistakes keeping your agency invisible right now.

Your expertise is not the problem; the presentation is.

You must shift your focus from service delivery to asset building.

1. Focusing on traffic volume over quality.
High traffic with a high bounce rate is worthless.
• Irrelevant content attracts the wrong clients (low budgets).
• Generic SEO posts are easily replicated by AI.
• You need niche expertise to attract high-value founders.

Track qualified conversation rate instead.

2. Treating content like marketing, not education.
Good marketing educates and doesn't feel salesy.
• Fluff and buzzwords turn analytical buyers off instantly.
• Prospects need clear insight and undeniable proof.
• Frame content around client problems, not technical jargon.

You must sound like a peer sharing insider truths.

3. Using one-off LinkedIn posts only.
Inconsistency kills momentum and trust.
• LinkedIn needs to feed a structured nurture funnel.
• Leads vanish if you don't stay top-of-mind systematically.
• A simple email asset builds trust passively in the background.

You are missing the compounding value of a system.

4. Hiring writers who "research SEO."
You need raw extraction of your proprietary knowledge.
• Most writers cannot grasp the deep technical nuances.
• Generic copywriters produce "marketing-y" content.
• You end up rewriting the content, which wastes time.

A strategic partner extracts and structures your specific ideas.

5. Staying stuck in the proving phase.
Your sales calls should be collaborations, not pitches.
• You are doing the free education work during the call instead of before it.
• Lack of published authority makes price increases hard to justify.
• A codified asset pre-sells your value automatically.

Stop being the gatekeeper to your agency's growth.

Your greatest competitive advantage is the expertise you haven't published yet.

The authority asset works while you are focused on clients and growth.

Which of these five mistakes is currently costing your agency the most time and money?

Email Course Copywriter for SEO Agency Founders | Turn Your Expertise into a Lead-Generating Educational Asset

Traffic to your website feels good.
But does it pay your bills?

You’ve probably heard traffic called a “vanity metric.” 
Sounds harsh, right? 
But it’s true more than ever now. 

AI answers often steal clicks before visitors reach your site. 
So, counting page views alone is like cheering for runners who never finish the race.

What you really want are visitors who stick, engage, and convert. 
Not just numbers that look cool on a report. 

Imagine showing up to a party where no one talks to you. 
That’s traffic without engagement.

High traffic with zero business value is just noise. 
Focus on who stays with you.
Who trusts you. 
Who’s ready to buy. 

That means tracking 
conversions, 
comments, 
shares, 
and real connections.

Don’t get caught in traffic worship. 
Make every visitor count with content that earns trust and drives action.

And remember, 
traffic alone won’t grow your business, 
but a loyal audience will.

If you want results, 
quit chasing vanity 
and start chasing value.

Stop Chasing Vanity Traffic

Most agency founders rely on personal referrals. 
That dependence keeps the business stuck at a plateau. 
You are building a job, not a growth asset. 

The way out requires strategic, leveraged content. 

Here is the 3-part blueprint for automated inbound leads.

1. Define your single highest-leverage asset. This is not a general blog post or a case study.
• Pick one core system only you teach.
• This content must solve a specific client problem.
• The goal is to build long-term brand equity. The asset must work passively to pre-sell your team. This shifts your visibility from "hustle" to "system".

2. Architect the necessary nurture sequence. A powerful asset fails without structured delivery.
• Map the flow from problem awareness to trust.
• The sequence must position you as the definitive expert.
• Each message should deliver actionable insight. You build trust and credibility on autopilot. This makes your first sales call a strategic collaboration.

3. Build distribution into the content structure. The system must generate momentum by itself.
• Repurpose parts of the asset into short LinkedIn posts.
• Use the insights for podcast quotes or webinars.
• This scales your reach without daily manual work. You stop feeding the visibility engine constantly. This is how you buy back your valuable time.

Stop creating content. 
Start building measurable assets. 

When the system runs, your reputation precedes you.

What one client problem is your agency best positioned to solve?

Most agency founders rely on personal referrals

I was cleaning up my digital files last week.
Old photos, forgotten folders, random screenshots.

Then I stumbled upon a set of pictures from 2017.
Three speaking engagements.
Two about SEO.
One about blogging.

And suddenly, I remembered how scared I was back then.

I’m an introvert. Talking to people drains me, even on good days.
So the idea of speaking in front of a crowd? Terrifying.

To make things worse, I once joined a corporate training for facilitators, and the feedback I got wasn’t exactly glowing. It made me think I wasn’t built for the stage.

But that first SEO workshop changed something.
I remember standing there, heart pounding, and watching people nod as I explained a concept I loved.
That moment felt… different.

So when the next invitations came for a radio broadcast, a session with students and business owners, I said yes.

Each time, I learned that confidence isn’t about being loud.
It’s about being prepared.
It’s about caring enough to share what you know.
And it’s about silencing the voice that says you don’t belong there.

Looking back, those talks taught me something I didn’t expect:
I can speak.
I can teach.
I can add value, even as an introvert.

Now, I miss it...
The connection, the exchange, the quiet pride after giving my best.

Maybe it’s time to say yes again.

What about you? Have you ever surprised yourself by doing something you once thought you couldn’t?

taplio

Alwin Aguirre's Linkedin Analytics

Alwin Aguirre

Performance ScoreAlwin Aguirre's LinkedIn Performance

Alwin Aguirre's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

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Alwin Aguirre

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alwin Aguirre's LinkedIn Performance

Alwin Aguirre's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Alwin Aguirre's Linkedin Analytics

Performance ScoreAlwin Aguirre's LinkedIn Performance

Alwin Aguirre's Best Posts (last 30 days)