Alysa Duval's Linkedin Analytics

Throughout my 20-plus years of experience in global marketing, product positioning, and campaign management, I have consistently strived to revolutionize the way brands communicate with their customers. My passion for authentic and meaningful engagement led me to train directly under Amanda Slavin, the Founder of the Seventh Level Engagement Framework—a proprietary methodology that empowers brands to connect deeply with their audiences. In my role as a Global Marketing Consultant at Ernst & Young (4/23-present), I am actively building campaigns that harnessed the power of the Seventh Level Engagement Framework and implement multi-channel integrated marketing campaigns. By aligning these campaigns with buyer and client issues, I will drive demand and measurable impacts for the EY Microsoft Alliance within the Global Financial Services sector. As a GTM Marketing Manager at Cisco (2/22-8/22), I applied the principles of the Seventh Level Engagement Framework to build comprehensive GTM plans for partners. Through cross-functional collaboration with corporate marketing, sales, and regional partner groups, I ensured the alignment of content and marketing assets. I also maintained compliance with global marketing and social media policies, and consistently engaged stakeholders to obtain feedback and approval of marketing assets. During my tenure as a Marketing Manager at Accenture (11/19-1/21), the Seventh Level Engagement Framework served as a guiding force for planning and implementing global targeted insight-driven, content-led marketing campaigns. By leveraging differentiated content, I raised the quality and consistency of programs, providing advice and guidance to marketers and business leads. As the VP of Marketing at Workers Credit Union (09/15-11/19), I directly oversaw the execution of comprehensive marketing campaigns, leveraging the principles of the Seventh Level Engagement Framework. By collaborating with division leaders, I developed strategies to achieve annual goals and enhance the Credit Union's brand. Notably, I spearheaded the launch of a new mobile-responsive website, focusing on SEO content and user experience, which significantly increased direct site visits year over year. Furthermore, I played a key role in launching the Worker Credit Union PlanIt™ financial learning center in collaboration with the SVP, Retail. I received my Master's Certificate in Project Management from Boston University and my undergraduate degree is in Business Administration / Marketing from Fitchburg State University.