Alysa Duval

brand-wellness

I've had the opportunity to consult for companies like UnitedHealthcare, Deloitte, EY, Cisco, Vericast, Onboard (NFT), and Native Voice (AI). In my role as a fractional marketing partner, I collaborate with global enterprises to craft and implement marketing strategies that drive growth, enhance brand positioning, and streamline workflows. This includes managing multi-channel campaigns, refining messaging, and developing strategic partner programs to boost engagement and business impact.

🎯 Accomplished an increase in partner-led customer engagements as measured by stronger alignment and execution success by developing a targeted partner plan by RTM, product, and segment that defined four priority end-to-end GTM motions.
		
🎯 Accomplished increased partner engagement with Microsoft as measured by stronger collaboration and alignment on mutual priorities by creating a five-part in-person roadshow series that brought together experts from both organizations to drive strategic discussions and deepen partnership impact.

Fractional Marketing Strategist

The Seventh Level (taught via CatalystU)

Developed scalable strategies to enhance customer engagement and loyalty through industry-leading learning experiences. Launched the inaugural Digital Access Pass (NFT), expanding digital offerings and fostering community participation. Managed brand collaborations, curated thought leadership content, and produced a top-performing podcast to drive brand visibility and engagement.

🎯 Accomplished expanded learning access and industry reach as measured by the access to 5,000+ diverse brands by securing a strategic partnership with Hawke Media, integrating The Seventh Level framework into their network, and positioning CatalystU as a key learning platform for marketing leaders.

Co-Founder - CatalystU

Kinetic Marketing Communications, LLC

Kinetic Marketing Communications is a women-owned marketing collective of top-tier, senior-level strategists and creatives. Led by a team with deep experience executing award-winning B2B and B2C work, Kinetic takes an objective, collaborative, and human-forward approach to align seamlessly with clients’ goals as a natural extension of their internal teams.

As a modern alternative to the traditional agency model, Kinetic assembles custom-fit teams from a national, curated network of senior marketing talent — delivering agile, results-driven solutions that work smarter, faster, and better. Whether it’s a fractional marketing executive, a turnkey ad campaign initiative, or a fully integrated comms squad, Kinetic empowers brands to grow with clarity and impact. With expertise across energy, tech, supply chain, healthcare, financial services, and entertainment, Kinetic helps clients engage target audiences and stay ahead in a rapidly evolving landscape.

Social Media and Branding Strategist | Contractor of the Kinetic Collective

Bounteous

Led post-merger brand integration, unifying messaging across business units to establish a cohesive identity.

Conducted a brand perception study with 350+ CMOs and CIOs, translating insights into strategic content and thought leadership initiatives. Enhanced PR efforts by building a media response framework, elevating brand credibility. Spearheaded event planning for 100+ attendees, positioning the brand as a thought leader in digital transformation.

🎯 Accomplished growth in earned media coverage as measured by placements in top-tier publications by developing a compelling, newsworthy narrative that aligns with industry trends and audience interests.

🎯 Accomplished rapid audience growth as measured by increasing Bounteous' LinkedIn newsletter subscribers from 0 to 24K in four months by launching engaging, industry-relevant content.

🎯 Accomplished a 123% increase in LinkedIn followers as measured by growing the audience from 44K to 98K in eight months by positioning the brand as a leader in digital transformation through high-value content and a leader-led social campaign.

Senior Director of Brand Marketing 

Accenture

Developed market-defining thought leadership by combining original research with SME insights, positioning Accenture as an industry authority. Led cross-functional teams to execute global content initiatives, integrating digital, PR, and event activations to maximize reach and engagement.

🎯 Accomplished increased industry authority and customer engagement as measured by expanded thought leadership reach among Tier 1 and Tier 2 clients by leading cross-functional teams to transform original research and SME insights into high-impact digital, PR, and event-driven initiatives.

Technology Strategy and Advisory Marketing Manager

Workers Credit Union

Led the rebrand of a 50-year-old institution, modernizing brand identity and improving the member experience.
Launched a new website with enhanced functionality to address key user pain points and drive engagement.
Established a PMO to streamline initiatives, balancing regulatory compliance with strategic growth.

🎯 Accomplished a significant increase in brand visibility as measured by a 4.9x growth in unaided brand awareness from 2.7% to 13.4% in 12 months by implementing a data-driven digital marketing strategy that expanded reach and engagement.

Vice President of Marketing

Bose Corporation

Part of the shift in marketing strategy from research-driven to emotionally compelling storytelling, engaging new audience segments. Led product launch campaigns for key divisions, ensuring consistent brand storytelling across retail, digital, and in-store experiences. Collaborated with cross-functional teams to develop strategic assets for global campaigns, reinforcing Bose’s premium market positioning.

🎯 Accomplished a breakthrough in automotive audio performance as measured by the global debut of Bose Automotive’s Advanced Technology Series sound systems in the 2016 Cadillac CT6 by integrating design and engineering elements from Bose home and professional audio into automotive applications.

🎯 Accomplished increased accessibility to the Bose brand as measured by the successful launch of the company's smallest and most affordable Bluetooth speaker by crafting a targeted marketing strategy that resonated with a new, price-conscious audience segment.

Project Supervisor - Global Marketing Communications

Liberty Mutual Insurance

In my role as a Business Analyst II at Liberty Mutual Insurance, I conducted research to obtain financial data and market insights, collaborated with the marketing department to streamline programs, and developed marketing materials to drive sales channel motivation.

Business Analyst II

Digitas

In my role as a Marketing Associate at Digitas, I was the primary client contact for cross-channel marketing programs for GM CRM team. I managed project progress, client materials, budgets, and schedules to ensure deliverables met expectations and were delivered on time. Additionally, I supported the upper level marketing team in strategic endeavors.

Marketing Associate

NAS Recruitment Communications

In my role as Sr. Account Manager at NAS Recruitment Communications, I consistently developed and implemented comprehensive media recommendations and recruitment advertising strategies. I coordinated event sponsorships activities, led client conference calls, and proactively researched new advertising market knowledge to nurture client and media relationships.

Sr. Account Manager

The old playbook doesn’t work anymore. Marketing funnels, fixed journeys, polished perfection — they all miss the mark in a world where discovery is instant, messy, and human.

Today, people meet your brand in micro-moments. And in those flashes, they decide: Is this for me? Does this feel real? Do I care?

Here’s what I believe:
° Most products aren’t brands — they’re just noise with a logo.
° Real brands create pull — they’re felt, not just seen.
° Connection isn’t earned with polish, but with presence.

So what does modern brand building look like?
° Show up with clarity and guts.
° Make meaning, not just content.
° Speak like a human, not a headline.
° Let people feel understood before asking them to understand you.

In a world of scrolls, swipes, and skepticism — the brands that win are the ones that feel alive.

Taplio

Alysa Duval's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Alysa Duval's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Alysa Duval's Linkedin Analytics