Expedia Group

● Recruited in due to my diverse experience in Digital Advertising, Sales Ops, and Revenue Planning
● Nurture divergent thinking by solving customer case inquiries in Salesforce
● Verify financial accountability by conducting a monthly SOX audit
● Increase daily revenue by reviewing and expediting insertion order contracts
● Execute timely and accurate billing, invoice, under-delivery, and credit memo reports 
● Partner with Legal to review foreign Non-Standard Contracts

Revenue Planning Analyst I

fluent360

● Managed media trafficking, planning, vendor research, and campaign measurement 
● Facilitated external partner meetings and prepared reporting insights for clients

Strategic Digital Media Planner (Part-Time)

TikTok

● Recruited in due to my diverse background in media strategy/buying and quick business acumen
● Increased data analysis across 12 verticals by designing a CRM dashboard 
● Analyzed forecasting, pacing, price, and performance data for a +$40M quota 
● Unlocked sales productivity insights by researching industry micro-trends 
● Collaborated with senior leadership to identify and resolve revenue bottlenecks  
● Optimized revenue reconciliation for 50+ accounts with SQL tactics 
● Trained cross-functional stakeholders to troubleshoot on strategic initiatives 
● Prioritized quick deliverables as enterprise revenue grew over +900% YoY

Sales Operations and Revenue Planning Analyst

Starcom

● Expedited insertion order details and partner relations for 50 vendors
● Innovated brand strategies on the ‘Experience Design (XD)’ team
● Pulled marketing data from MRI Clear Decisions and SRDS
● Spearheaded annual prototyping process of new publications
● Provided career and life guidance to a child through the ‘Spark Mentorship Program’
● Participated in the 2020 Cannes Young Lions media competition
● Joined the Women’s Business Resource Group under Publicis
● Mentored a new hire through the ‘Navigate Program’ to help acclimate them to life at Starcom
● Collaborated on the ‘Citizens of Starcom’ committee

Senior Associate, Media Investment and Buying

Mindshare

● Coordinated media strategy, monthly billing report, and competitive research
● Generated compelling business narratives for quarterly client presentations
● Designed and maintained budget flowcharts
● Documented creative insertions and changes
● Garnered insights through Kantar, Pathmatics, AdScope, and Excel

DSY Intern Manager for Chicago Allstars Program:

● Designed a six week curriculum highlighting the basic principles of the advertising industry
● Helped kids work with basic media programs and personal development goals
● Attended volunteer workshops surrounding the history of the Chicago All Stars organization 
● This program took place at Mindshare

Junior Associate, Media Planning and Strategy

● Studied demographic data to identify target audiences’ brand purchase requirements
● Updated and archived ROI results in Excel
● Created and maintained detailed gantt chart and pivot table
● Completed a social media campaign for a non-profit organization

Media Planning Intern

Public Relations Student Society of America (PRSSA)

● Managed the club finances- a $6,000 budget
● Took notes during executive meetings

Secretary/Treasurer

Hanapin Marketing

● Created marketing strategy centered around social and video platforms 
● Utilized Buffer and tracking links to manage company Twitter and LinkedIn accounts, daily and live            
● Executed email blast through MailChimp
● Provided AB testing for company website

Marketing Communications Intern

National Student Advertising Competition

● Developed and pitched a complete ad campaign for ‘Ocean Spray’ at the American Advertising Federation (AAF) ‘NSAC Competition’
● Identified and selected media channels that best suited the brand

Media Planner

● Shadowed the digital investment, programmatic and media planning departments

Job Shadow

Cramer-Krasselt

● Selected for the C-K Job Shadow program
● Learned about the different disciplines and functions of an advertising agency
● Shadowed with the media planning team

Seasoned business professional with 7 years of experience in revenue planning, creative writing, digital advertising, stakeholder management, data analytics, and business strategy. 

I am entrepreneurial, innovative, strategic, and intuitive.  

My side business is working as a certified personal trainer. I manage client attainment/retention, and brand myself as a fitness resource.

World Travel is a huge passion of mine. I have had the privilege to experience Iceland, Belize, England, France, The Netherlands, Greece, South Africa, Zimbabwe, Zambia, Mexico, Japan, Peru, Seattle, NYC, Charleston, Minneapolis, New Orleans, Australia and New Zealand! 

I am a spiritual person, and live my life with empathy, experiences, and wellness top of mind.

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