The Brick Coach

At The Brick Coach®, we help people centred leaders build high performing organisations. We co-create each engagement with clients to ensure they're tailored to your exact team needs. 

Overall, we work with clients in 3 distinct ways: 

1️⃣ Change consulting: going on a organisational or team transformation journey? Our timeboxed consulting engagements can help you discover where your team is today, define where your organisation needs to be tomorrow, and design the right interventions at the right time to help your team navigate that transition 

2️⃣ Workshops and trainings: think one off events like offsites or leadership retreats, or a series of training workshops designed to boost team effectiveness. Our core focus is on building connection, clarity and confidence through better communication, collaboration and creative problem solving skills

3️⃣ Leadership development and coaching: supporting your leaders to make change stick in the long run, by helping them develop the skills, mindsets and behaviours they need to be at their most effective more often - and guide their teams to achieve the same level of performance.

Everything we do is experiential, collaborative and social and deeply rooted in proven methodologies from across strategy, innovation and transformation. Often involving LEGO® Serious Play® - we even train coaches, facilitators and L&D managers to use LSP in their own practice.

Founder

amale.co

In my private practice, I offer: 

1️⃣ 1:1 coaching: I help ambitious founders and leaders who find themselves at a crossroad get unstuck and make their next move count, with clarity and confidence. I work with 1-2 new clients every quarter, by invitation only

2️⃣ Speaking engagements: I have delivered over 20 talks, panels and fireside chats in the last year alone. I speak on The Future of Leadership, The Key Ingredients to Build High Performing Teams, and Unlocking Business Growth In the Age of Uncertainty

Executive Coach & Speaker

LSE Generate

Judge & Startup Coach

GROUP OF HUMANS®

Strategy & Innovation Human

Digitas UK

Worked with the CXO on evangelising experience strategy, research and service design within the agency.

Experience & Service Design Director

Monstarlab

I headed up the Strategy and Experience teams at Monstarlab across key markets in Europe.

I hired and managed product strategists, and service, experience and product designers.

Managed key accounts and multimillion pound pitches for financial services, consumer and automotive brands.

Executive Strategy Director

Siegel+Gale

I headed up the Brand Experience practice at Siegel+Gale in EMEA. 

Siegel+Gale is a leading brand experience firm. Established in 1969, S+G has been at the heart of building some of the world's biggest brands. From the NBA, to American Express and Blue Origin, we help shape compelling brand experiences with our unique blend of fact based branding and purpose-led brand experience design. 

The team puts customers and employees at the heart of brand building, and creates compelling products, services and experience to connect with a brand's audiences at key moments of their journey.

Experience Director

Reason Ltd

Working closely with clients to uncover opportunities and managing teams to deliver meaningful products and services that delight customers and have a real impact on clients' financials and the way they operate. 

Working across fintech, wellness, retail, media, banking and other sectors to uncover new propositions and helping launch new products and services in market.

My team built fintech and insuretech startups from the ground up, helped large financial institutions embed human centred design in their practices, and transformed the customer experience at some of the largest and most exciting retailers in the market.

I looked after key strategic accounts, helped grow them exponentially and fast track the pace of clients' transformation ambitions.

Head Of Strategy

Freemavens

Led a team of analysts, researchers and strategists to develop hypotheses, define problem areas, design research methodologies, uncover insights for clients across industries from FMCG to finance, and turn those insights into meaningful recommendations for our clients.

Briefs included leveraging an FMCG client's brand to improve social inclusion across different countries, and helping a new finance start up in the UK define their niche market and go to market strategy.

Strategy Lead

Fluxx Ltd.

Ran complex innovation and service design projects, with cross functional teams of researchers, analysts, strategists and innovation experts. 

Briefs ranged from helping FTSE 100 companies be more efficient by breaking down ingrained behaviours, setting up labs and incubators to experiment with new products and services, as well as designing new digital solutions that solve for unmet customer needs.

Consultant

Let me guess:

👉 You're a driven, people-centred senior leader
👉 You’re under pressure to deliver bigger results on tighter budgets
👉 You care about your team, and want to see them engaged, empowered and performing at their best

But you’re stuck in red tape, siloes, and “this is how we’ve always done things.”
I can help you break that cycle.

I partner with complex global organisations and fast-scaling companies to unlock sustainable transformation. Despite the uncertainty and disruption around us.

Through keynotes, workshops and consulting, I equip leaders and teams with the tools, mindsets and frameworks to lead with clarity and confidence, and build experimental cultures that drive real business growth.

Drop me a message or visit 👉 www.amale.co 👈 to explore how we can work together.

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