Archdiocese of Denver

• Led marketing strategy that drove record results for the archdiocese’s main campaign, raising over US$12 million — the highest ever — and contributed to total fundraising exceeding US$15 million in 2024.
• Managed multi-channel campaigns (digital, email, social, direct mail, print) that boosted donor engagement and conversion.
• Spearheaded HubSpot CRM rollout, optimizing digital marketing strategies and driving a 56% increase in ROI.
• Directed website redesign, SEO, and content to elevate brand and online giving.

Marketing Director

FlameBrand

Marketing & brand strategy, focusing on small and medium-sized businesses and independent service providers.

• Delivered marketing strategies for 20+ companies, achieving up to 3x sales growth in 12 months.
• Repositioned Fanatiz.com (sports streaming), laying groundwork to double U.S. subscribers.
• Created new brand strategy for a real estate developer, driving +40% YoY revenue.
• Guided brand and growth strategy for a headhunting firm, helping achieve +30% YoY growth.
• Advised clients on website optimization, email and social media strategies.

Brand and Marketing Consultant

UmaSnacks

Online healthy snacks startup.

• Built go-to-market plan, ecommerce, and digital campaigns, driving rapid subscriber growth.
• Developed product line, packaging, and brand identity; secured government funding (top 2% of applicants).

Co-Founder and Director of Marketing

Digital BOND

Leading digital marketing agency with offices in Spain and Chile.

• Led digital strategies for Coca-Cola, Danone, telecoms, and financial clients, managing a team of 2 to strengthen loyalty and engagement.
• Created thought leadership content for clients and agency teams.

Director of Strategy

• Led development of annual digital report for Sprite Chile resulting in a consulting project and several new assignments for the agency.
• Led annual review of social media practices for leading FMCG and retail brands, identifying best practices and providing the foundation for future digital strategies.

Senior Manager of Analytics and Insights

London Business School

• Awarded the Vodafone Group Foundation Scholarship for academic excellence (covering 50% of MBA tuition).
• During the MBA, I focused on Marketing Management and Entrepreneurship. I was ranked top 10% of class 2009-2010.
• Member of the Marketing Club Committee and led the team in charge of organizing the club's annual flagship event.

Selected for the Peer Leadership Programme to provide recruitment advice and feedback to students in the London Business School community.

MBA 2011 student at London Business School

Unilever

• Worked on the final stage development and launch of an innovative online personal coaching service (£1M project).

New Business Unit (Corporate Entrepreneurship) (MBA Intern)

The Coca-Cola Company

• Worked on the development of a new visual identity strategy for Schweppes, resulting in a style guide used for development of future brand elements.

Brand Marketing and Product Innovation (MBA Intern)

Landor

• Worked on new food and apparel brand strategies for a key retail client. 
• Prepared client presentations and carried out extensive competitive research.

Brand Strategy (MBA Intern)

Emiliana Organic Vineyards

Emiliana Vineyards is part of the Concha y Toro group and the largest global organic winery with sales in 50 countries.

• Led a team of 3 people overseeing both brand management and tourism, and regularly interacted with key clients from the US and European markets.
• Created a new brand strategy that significantly enhanced the brand's image.
• Led development of a new organic brand for the young adult segment in Europe and US.
• Oversaw packaging supply needs and price strategy to support sales goals.
• Led organization and execution of Prince Charles' visit to the vineyard, resulting in significant press coverage.

• Led the launch of a premium brand in the US that beat sales forecasts and increased sales of organic wines by 25% within a year.
• Created a new logo that reflected core brand equity and was registered globally.

Brand Manager Premium Wines

L'Oréal

• Managed Biotherm's facial skincare, male skincare, and makeup lines, representing 70% of brand's sales.

Senior Product Manager, Biotherm Male Skincare + Facial Skincare + Makeup

• Increased Biotherm's male skincare sales by 30% during 2006, while the overall brand grew 6%.
• Developed and implemented an innovative strategy for consisting of new point of sales and promotion tactics, later used internationally as a global best practice.

Junior Product Manager, Biotherm Male Skincare

Marketing and branding leader with 15+ years of experience driving growth for consumer, lifestyle, and mission-driven organizations across Chile and the US. Expert in integrated marketing, digital, and campaigns that exceed sales targets. Proven record transforming brands, launching products, and driving revenue from startups to global corporations. MBA from London Business School (Dean’s List, Vodafone Scholar). Bilingual in English and Spanish.

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