LambdaTest

Develop a trusted relationship with clients and get an understanding of their needs and requirements and to provide solutions that meet their objectives to ensure a long-term relationship.
Resolving issues and problems faced by the clients to maintain trust.
Play an integral part in generating new sales for the company.
Communicating with the clients and ensuring proper feedback regarding the product that benefits the organization and customer both.

Customer Success

BusinessMojos Services (India) Pvt Ltd

Working with clients liaison, in defining and executing In-Bound and Content Marketing Strategies.  Key Responsible Area Include:

- Formulate a comprehensive digital/web plan that advances and supports the client’s Marketing agenda. This includes developing and executing a strategic road map to transform web presence into the primary marketing vehicle for brand awareness and lead generation, and to continue to extend web presence into new countries and languages.
- Analyze behavioral reports of digital/web activities to inform strategic and tactical improvements to digital/web properties and programs.
- Devise strategies to drive traffic and conversions through organic, direct, referral and social channels by devising various marketing techniques
- Define and own digital/web marketing KPIs across awareness, acquisition, usage, engagement and retention.
- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Consultant

Self Employed

Specialties: 
- Web Content strategies & writing
- Customized SEO strategies for website
- Implementation and analysis of SEO on website
- Blog Content writing & Promotion
- Social Media marketing strategies
- Product/services promotion on Social Media
- Email marketing
- Competitive analysis

Web & Content Marketing Specialist | Freelancer

Customer Success at LambdaTest

Customer focused and problem solver at LambdaTest! Working closely with tech team to resolve issues and also perform product testing along with customer success role!  While on the other hand, my passion and focus has been in the field of SaaS , Customer Success and Marketing. 

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Amanda D'cruz

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