Unito

Senior Product Marketing Manager

Procurify

Procurify is the Intelligent Spend Management company. We’re on a mission to give all organizations unprecedented visibility and control over their business spend. By bringing more spend under management in one procure-to-pay solution, our customers capture unified spend data that can be harnessed to realize millions of dollars in time and cost savings.

Highlights:

Refined unique value proposition and completely overhauled the web copy on www.procurify.com to better align with a mid-market audience.

Launched two major drivers of Marketing Accepted Leads (MALs): the annual Buyer’s Guide to Spend Management, built to support due diligence during P2P software evaluation; and the inaugural Procurement Benchmark Report, a data-backed asset leveraging $20B+ in anonymized spend data to help finance leaders benchmark and improve performance.

Empowered sales teams by planning and creating brochures, sales decks, event presentations, blog posts, comparison pages, and beyond.

Edited and published new customer case studies, and optimized past customer stories to lead with the value offered by Procurify.

Supported the launch of key features and integrations with messaging and positioning documents, battle cards, internal briefs, web and social media copy, and more.

Manager, Content Marketing

Sama

Sama is the high-quality training data provider for accurate machine learning models, trusted by the world’s most ambitious organizations (by the likes of Google, Microsoft, Ford, IBM, Volkswagen, Walmart, LinkedIn, eBay, GM, and others). Sama is the first AI company to receive B Corp Certification, and MIT has validated the lasting impacts of our annotator training programs with a Randomized Control Trial study.

Highlights:

In a year, increased the number of customer-facing case studies for Sama from 2 to 8 (including launching one video case study).

Worked cross-functionally with internal subject matter experts (from Product, Engineering, UX, and Impact teams) to create high-impact content that resonates with our personas.

Wrote nurture tracks, landing page copy, gated content, and beyond to support our demand generation function.

Empowered sales teams by planning and creating brochures, sales decks, event presentations, blog posts, web copy, and beyond.

Developed holistic GTM campaigns for our focus industries (Transportation & Navigation, Consumer & Media, Retail & E-Commerce, and Robotics & Manufacturing), providing content for every stage of the funnel.

Learned a whole lot about AI and had fun doing it.

Content Marketing Manager

ServiceNow Research

Element AI was a Canadian artificial intelligence company that specialized in developing AI solutions and software tools for businesses. It was founded in 2016 by Yoshua Bengio, a prominent figure in the field of deep learning and a recipient of the Turing Award.

Element AI aimed to provide companies with the expertise and technology necessary to integrate AI into their operations. The company offered a range of AI-related services, including consulting, training, and the development of customized AI solutions. Their solutions covered various industries such as finance, healthcare, manufacturing, and transportation. Element AI was acquired by ServiceNow in January 2021.

Highlights:

Managed campaign to launch the AI Element Podcast: Developed strategy and editorial angle, worked with producer to interview guests and edit episodes, worked with design team to articulate branding strategy and with digital team to articulate an effective distribution strategy.

Planned and executed various industry-specific marketing plans, with campaigns tailored to awareness and lead generation business goals.

Created product marketing materials to empower our sales teams: demos, brochures, sales decks, training sessions and videos, and other collateral catered to specific requests. 

Worked closely with technical and research teams to understand product features/benefits and package them in an accessible manner that resonates with our target personas. 

Wrote and edited conversion-centric web copy for elementai.com and several product and campaign pages. 

Served as Marketing Manager for Government Relations and Corporate Development teams, arming them with marketing collateral to help tell our story to prospects. 

Contributed to marketing strategy for the team (high-level strategy, quarterly plans, progress reports) and product demos/storytelling for investor meetings (created decks and edited videos). Worked with team leads to improve processes and standardize briefs/kick-offs.

Marketing Manager

Unbounce

Creating and curating content to help marketers be better at their jobs; working with internal and external subject matter experts to help them do the same. 

Managing the editorial calendar and editing articles. 

Managing the execution of content marketing campaigns and ensuring that all collaborators are on deadline and work is up to quality standards. 

Running experiments, retrospectives and daily Improvement Kata sessions to continuously optimize inefficient processes.

Lead Editor

Blog Editor

Mirasee

Setup of payment processing, landing pages and split tests for the company's campaigns, as well as setup and management of internal autoresponder sequences, email broadcasts and automation rules.

WordPress website development for clients, and configuration of email autoresponders and optimized landing page design.

Providing technical support to clients (Wordpress, HTML, CSS, email automation, CMS, e-commerce, and search engine optimization).

Technology Lead

iget.it

Writing and editing of posts for iGet.it blog, curated online store offering exclusive deals for members, with special emphasis on design and luxury goods.

Content Marketer

Experienced strategist specialized in content marketing for SaaS, technology, and AI.

Need content that converts?

I am a results-driven, strategic, and creative marketer who specializes in content for every stage of the funnel: case studies, blog posts, podcasts, whitepapers, ebooks, videos, sales decks, emails, brochures, and beyond. I take pride in putting the same degree of care into a quarterly marketing plan (strategy) as I do into a single piece of content (execution). I work cross-functionally to pull in the subject matter experts required to create exceptional content to fuel a GTM strategy.

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