Amanjot Singh's Linkedin Analytics

Driving Consumer Insights, Marketing Effectiveness and Growth Strategies. Core responsibility entails around delivering Consumer Marketing Insights Comprehensive experience in consumer insights, market research. Core competencies are around the area of Market Research modules (Quantitative, Primary Research, Large Brand Track Studies, Syndicated, and U&A Study), and analytics concepts. Hands on experience in Retail CPG, Automotive and Media Research - Shopper Data, Nielsen Retail Data/Nielsen Store Data/HH Panel Data/Euro Panel Data, BARC/Media Data/Campaign, U&A/Brand Track, Ethnographic studies Experienced in global client servicing, stakeholders engagement across levels, P&L management, business development and team handling; including virtual team (Onsite/offshore). Worked extensively with Marketing/Brand teams on strategic briefs around - Brand growth strategies and re-launch, New Product Development, New market launch, Brand Re-positioning, Consumer acquisition strategies, Global Campaign assessment, Category Development, Multi Country Study, Portfolio optimization, Media Research and Planning. ✰ Market Measurement ✰ Strategic Planning ✰ Integrated Marketing Communications ✰ Market Intelligence ✰ New Product Development ✰ Pricing Strategy ✰ Quantitative Research ✰ Qualitative Research ✰ Customer Satisfaction ✰ Ethnography ✰ Innovation ✰ Analytics, Digital, Social ✰