Andrew McGuire's Linkedin Analytics

From 2004 to 2021, I helped build and scale GTM teams at Salesforce, Zendesk, Duo Security, and Armorblox — leading in sales, sales ops, and pipeline strategy roles. By 2022, I’d hit burnout. So I left to rewire how I thought about growth not just for myself, but for the next wave of companies trying to scale smarter. Since then, I’ve worked with dozens of SaaS teams as a pipeline strategist, brand architect, and go-to-market advisor. I’ve helped founders: • Build demand with content that actually converts • Create GTM systems that don’t depend on throwing humans at the problem • Reframe pipeline as a designed system, not just a sales motion Today, I lead GTM AI Strategy at Vapi.ai. Helping companies rethink how they generate pipeline using AI-native GTM systems. The shift is already happening: • Signals trigger actions • Logic decides who gets touched, when, and how • AI agents handle the edge layer: qualifying, responding, even speaking • Humans step in where nuance is needed most Voice is one of the most overlooked channels in this shift. When used well (especially for inbound) it becomes the highest-signal, trust-building surface in your funnel. I write about: • Designing GTM systems that scale without bloated headcount • Using AI (and voice) where it actually makes sense • Rethinking RevOps, GTM teams, and execution models for the next decade • What we’re building and learning at Vapi If you’re a founder or GTM leader thinking: “We need a smarter way to grow” I’m building for you. 📬 DM me if you’re exploring AI-native GTM. 👀 Or follow for regular strategy posts on pipeline, execution, and team design.