Amelia Rickard's Linkedin Analytics

Commercially minded, well-rounded marketer with 8+ years of experience of creating marketing strategies, and hands-on execution. Customer-focused, and passionate about using full-funnel digital marketing strategies to drive revenue. Structured project manager and natural leader with who can empower teams to deliver on business goals. What drives me: Fuelled by a passion for digital marketing and a relentless pursuit of growth, I thrive in fast-paced environments where my contributions can make a tangible impact. My experience from the startup world has instilled in me a deep appreciation for the power of agility and adaptability, qualities I bring to every project and team I engage with. The prospect of leveraging marketing strategies to drive growth in the ever-evolving marketing landscape excites me, propelling me to continually seek out new challenges and opportunities. What sets me apart: - Strategic view and strong commercial acumen: My diverse background spans both agencies and in-house roles across a spectrum of corporate settings, startups, and freelance ventures. This breadth of experience has given me sharp commercial eye, a holistic view and an understanding of how activities contribute to business goals. - Broad marketing experience: From inception to execution, I possess a comprehensive skill set encompassing all facets of end-to-end marketing campaigns. Whether it's conducting customer research, devising full-funnel strategies, or orchestrating multi-channel content distribution, I bring a meticulous approach to every phase of the marketing lifecycle. My proficiency in performance marketing underscores the importance I place on optimising content distribution for maximum impact. - Customer-centric approach: As a Growth Marketing Manager at Care to Translate, I've witnessed firsthand the transformative power of customer-centricity. Through extensive market research and nuanced customer insights, I've tailored messaging and value propositions to resonate with diverse verticals, empowering sales, product, and content teams to deliver tailored solutions. My unwavering dedication to understanding and exceeding customer expectations drives me to continually refine and elevate my marketing activities.