Amélie Maréchal's Linkedin Analytics

Freelance Expert in E-Commerce & Digital Transformation – Driving Performance & Growth for SMEs & Mid-Sized Companies (B2B & B2C) 💡 Need strategic guidance or hands-on support for your digital projects? I help you challenge, structure, and prioritize your initiatives to accelerate your digital transformation and maximize performance. 📌 My Expertise With 17 years of experience—several of which were spent leading and optimizing e-commerce and digital projects within companies—I bring a pragmatic, results-driven approach. I turn your digital strategy into a concrete, effective, and measurable action plan. 📈 Goal: Make digital a sustainable and profitable growth driver for your business. ➡️ Tailored, à la carte services – from one-off missions to full-scale support: I work closely with your teams to develop solutions adapted to your structure, objectives, and budget. From strategy to execution, my approach is guided by efficiency, action, and pragmatism. 🔌 “Plug & Play” – Fully operational from day one, with a strategic vision and strong field expertise. 👉 Where I Make a Difference I help transform your ambitions into real, actionable solutions: ✅ Structuring your digital transformation – workshops, tool audits, and clear roadmap definition. ✅ Creating an optimized digital customer experience, aligned with your audience, sales cycles, and business complexities. ✅ End-to-end project management, ensuring each step delivers real value and meets business objectives. 📌 My Experience Project Leadership (PO/PM/Operational PMO) ▪️ Managed 15+ e-commerce launches & redesigns (Shopify Plus, Magento/Adobe, SFCC) for startups, SMEs & mid-sized companies—from A to Z. ▪️ Supported RFPs & vendor selection processes. ▪️ Defined & implemented digital & e-commerce strategies while optimizing existing setups. ▪️ Handled project budgets ranging from €150K to €2M. ▪️ Wore three hats (PO/PM/Operational PMO) with a holistic project vision and strong adaptability. E-Commerce Leadership & Management ▪️ Managed annual revenue between €5M and €35M. ▪️ Oversaw marketing & acquisition budgets up to €3.5M. ▪️ Led multidisciplinary teams of 15+ people. ▪️ Omnichannel & international expertise: CRM integration, in-store sales tablet solutions, SEO & data optimization. 🎯 I support executive teams & leadership boards in structuring their growth, generating more leads, and increasing revenue. Let’s connect and discuss how I can help accelerate your digital success! 🚀