praella

Great Place to Work-Certified™ (2022 + 2023)
#34 Fortune Best Places to Work (2022) in Chicago 
2022 Webby Award Winner (People's Choice) 
2023 Webby Runner Up for Best UX (People's Choice) 
Shopify Plus Partner Agency

Praella is where beauty & brains of commerce emerge. At Praella, the focus is not on the subjective beauty of design or on compulsive, complicated functionality. Every project stems from collecting, formulating, and generating data that is then utilized to create beautiful and smart user experiences. 

The purpose is simple - to create and influence eloquent results and user experience for digital brands. The engagement with brands does not end at launch, rather it continues through proactive and supplemental activities that lead to results.

Strategic partnerships with ecommerce and digital leaders like Shopify, Recharge, Trade Gecko and many other have been astronomical to the success of digital brands within the portfolio. Leveraging partnerships and expertise, we construct beautiful digital experiences that result in better user experience, engagement, conversion, and retention.

CEO and Co-Founder

Commerce Roundtable

Investor & Advisor

ASOM

ASOM Pod the video-first e-commerce podcast that offers four different unique perspectives: A(gency) S(aaS) O(perator) M(arketer). ASOM Pod provides a holistic view of general business and ecommerce by sharing four perspectives from tips, learnings, failures, and wins of the hosts and those in their community.

Hosts of the Show:
- Jimmy Kim
- JohnRoman
- Bryan MacDonald
- Amer Grozdanic

Co Host

International Academy of Digital Arts and Sciences

Executive Member

The Webby Awards

Academy Member and Judge

AlphaSights

Actively working with AlphaSights as an Advisor to their clients on all things eCommerce: platforms, ERPs, subscriptions, digital strategy and transformation.

eCommerce Advisor

HulkApps

CEO (Exited)

EMPIST (Formerly Digerati Group)

Digerati Group is a global business technology providers that utilizes the most cost-effective technology-driven solutions for - focusing on spectrum of IT services that range from Managed Services and Cloud to BDR and Consulting.

Digerati Group recently acquired a global marketing and development firm Lumia Agency (now Digerati Digital), to expand their digital scope of work. Now Digerati Digital specializes in marketing, design, development, business intelligence, and overall growth of clients. Marketing efforts helped companies like Gramovox raise more than $1.5 million via Kickstarter and helping accelerate growth of brands like MVMt Watches and many others. Lumia generated over $100 million in sales for clients.

Through Digerati Digital, Digerati Groups also provides web and mobile application development to maximizes business efficiencies for growing and established organizations.

VP Digital Services

Digerati Group helps small to mid-sized businesses utilize the most cost-effective technology-driven solutions for their business technology, ensuring their computer data is always available and highly recoverable, and most importantly ensuring their network and computer systems are performing at the highest levels possible, even if their business has aged equipment, limited budgetary constraints or lacks a clearly defined plan of how you would like to expand their current operations. Digerati Group walks their clients through the simple planning steps to success, and less computer downtime.

Digerati Group recently acquired Lumia Agency to expand their digital scope of work. Lumia Agency was a web development and managed marketing company. Lumia’s marketing efforts helped companies like Gramovox raise more than $1.5 million via Kickstarter. Lumia generated over $25 million in sales for clients.

VP of Marketing

Lumia Marketing Agency

Co-founded an ecommerce agency specializing in web development and growth. Collaborated and supported brands like MVMT Watches, Argo Tea, Gramovox, William Painter and helped their growth via strategy, development, optimization, email, and social. 

Lumia was acquired by the Digerati Group, now Empist, in 2016.

Co-Founder / CMO / Head of Digital Services (Exited)

Optyn

Optyn makes email marketing easy. Our goal is to help business grow. We are able to do so because we have created an easy-to-use tool. With our pre-generated email marketing campaigns, it takes a business owner 2 minutes to send out an email campaign to their customer base. With this business owners do not have to spend 30 minutes to an hour creating a campaign. Now you have the ability and freedom not just to work for your business, but to work on your business. 

Optyn's tools do not just allow you to engage your current customers, but to engage prospects and create them into new, loyal customers. It is a tool that works great as a B2C email marketing platform, but also a B2B email marketing platform.

Successful Exit: 2015

Chief Marketing Officer (Exited)

With over six years at Praella, an ecommerce agency, our mission is clear: to merge the beauty and intelligence of commerce into powerful digital experiences. As CEO & Co-Founder, I've led our team to earn recognition such as Great Place to Work-Certified™ and a top spot on Fortune's Best Places to Work in Chicago. Our values resonate through our work, ensuring we consistently create and influence eloquent results and user experiences that align with our clients' visions. Our diverse perspectives foster a culture of innovation that has positioned us as a Shopify Plus Partner Agency.

Our work doesn't stop at launch; we continue engaging with ecommerce brands to enhance their digital presence proactively. As part of the leadership at the International Academy of Digital Arts and Sciences, I apply my expertise in strategy, social media marketing, and new business development to judge at The Webby Awards, furthering the field's standards for excellence. This role complements my commitment at Praella, where we leverage data to craft award-winning user experiences that drive success for our clients.

On stage at Commerce Roundtable, Nick Shackelford interviews Gary Vaynerchuk. 

Gary dropping nuggets as always. 

Super packed event in San Diego.

Amer Grozdanic

Co-Founder and CEO @ Praella, Co-Host of @ ASOM Pod, Ecommerce and SaaS Investor, and Co-Founder of HulkApps (Exited)

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