GLP Distributions

Business development, distribution management for pharmaceutical grade peptides and medical aesthetics products in the Western United States.

Sales Manager - Western United States

Amescreative

Establish a digital strategy for manufacturers, service organizations, and digital agencies. Discover new markets and perform audience development. Website strategy and content. Campaign execution for content marketing, SEM, SEO, social media marketing, email, online video, paid media, and sales enablement. Establish clear performance metrics and put quantitative data collection systems in place to track and maximize ROI.

Fractional Marketing Director

ButterCMS 🧈

Lead the marketing function at a B2B SaaS. Spearhead new marketing channel discovery and testing. Own content strategy and an editorial calendar of blogs, ebooks, case studies and video content. Give feedback to editors, content creators, animators and videographers. Project management and promotion of an event calendar of 8 conferences and 8 virtual events. Create and host a podcast that drives consistent leads and traffic. Coordinate with international parent and sister companies to build team skills and optimize strategic communication. Develop co-marketing partnerships including webinars, content marketing and strategic events. Partner with Sales to hit 20% revenue growth goals. Launch review generation initiatives in collaboration with the Client Success department. Lead customer-driven marketing campaigns to reduce churn and increase product usage, retention and expansion. Exceed Enterprise demand generation targets. Partner with the GTM team for yearly planning and to implement the parent company’s tech stack. Create alignment and feedback loops with other departments. Oversee a public relations agency for media relations and to book earned articles.

Marketing Director

Active Digital

Create the marketing function at a startup digital transformation agency. Strategic development of a comprehensive content strategy at a startup digital transformation agency. Direct event marketing, and PR. Formulate outbound and inbound marketing automation workflows. Direct market research and white paper creation for lead magnets. Lead a webinar series and lead management to increase pipeline.  Meet regularly with executive, business development, content and technical teams for alignment and operations. Design full funnel LinkedIn campaigns & automated nurture workflows. Support executive initiatives and give executive briefings.

Director of Marketing

Check City

Lead the marketing function at a financial services organization with 63 regional stores. Focus on generating and sharing our 5-star reviews to differentiate Check City and increase market share. Direct the marketing team and agencies across content creation, SEO, SEM, email, social media, and regional marketing strategies for TV and radio to build brand awareness. Create a data-driven marketing culture of A/B testing. Own the redesign of the Check City website with a focus on SEO and mobile experience. Organize web content by buyer journey. Direct outbound marketing such as TV ads, and social media ads. Integrate a database of 1.5 million with Hubspot & Google Analytics to increase customer engagement. Find and maintain new profitable advertising channels.

Senior Digital Marketing Director

Zangerine

Build the marcomm function at a B2B SaaS startup. Lead customer & market research to find the best value proposition for our vertical market. Lead product marketing to improve the customer journey. UX mapping for the prospect lifecycles in Hubspot. Conduct primary market research and surveys to find the ICP and map personas. Create a content marketing strategy with videos, articles and podcasts. Test advertising channels and messages to increase sales. Relationship building with vendors, agencies and strategic partners. Select and implement the marketing tech stack. Host a podcast to build thought leadership. Increase PLG leads by 163%, and sales by 400%.

Head of Marketing & Communications

KPI Healthcare

Founder of a marketing department at a B2B medical device distributor. Forge a marketing plan with a focus on expanding global markets where costs and competition were lower. Refresh the KPI brand and create region-specific content for a large product portfolio. Expand markets in APAC, EMEA, and LATAM. Develop regional demand generation plans to find independent partners. Create enablement materials and coach global field marketing teams. Create new lead generation channels and optimize channel and digital sales funnels. Implement BI and analytics for reporting, a CRM, and marketing automation, email marketing, e-commerce, SEO, PPC, and Social media lead generation engines. Direct product, brand, and training videos. Head international event planning, manage a large events budget, track ROI and do post event analysis. Scale the marketing department by hiring and mentoring cross-functional teams in a high growth environment. Manage all websites and localizations.

If you sell to businesses, I can help you scale up your success.

I create content with real human value. I specialize in video, podcasts and SEO optimized text meant for humans first. I love demystifying complex technical messages and connecting people!

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Ready to grow your LinkedIn presence?

Jonathan Ames, MBA's Linkedin Analytics