Amie Finlayson's Linkedin Analytics

👋 Kia ora, I’m Amie. With 10+ years experience in communications and marketing, I specialise in making complex concepts clear, relatable, and actionable. 💻 Technical Communicator | 🔐 Security Advocate | 🎨 Visual Storyteller My skills span across content creation, strategic / crisis communications, and building educational programs that resonate with diverse audiences. 🔹 Leading initiatives that build a security-first culture and drive measurable improvements in awareness and compliance. 🔹 Simplifying complex security topics for technical and non-technical audiences through clear, actionable messages and engaging comms. 🔹 Producing impactful content – videos, infographics, articles, and training materials – to educate and engage staff. 🔹 Applying expertise in IT, cyber, and disruptive technologies (such as AI) to ensure security policies are understood and followed. In my newest role at Auckland Council, I lead security awareness initiatives, empowering kaimahi (staff) to confidently navigate security risks and integrate best practices into their everyday work. Previously, as Marketing & Partnerships Manager at Onwardly, I created award-winning content and resources to raise the cyber resilience of SMEs and MSPs. I care a whole lot about making security accessible to everyone – and championing diversity in tech / cyber. I'm especially interested in understanding human behaviour and how this relates to security culture and awareness. My goal is to simplify complex topics, drive meaningful change, and make security and privacy a shared responsibility for all. Reach out if you're interested in a chat! ☕