Razorfish ANZ

Associate Analytics Director

Reporting to the senior analytics director, at Razorfish I am in charge of the following:
- Managing end to end Google Analytics Implementation
- Designing solution designs for clients
- Website tagging using Google Tag Manager - Both client and server sides 
- Data visualization using Data Studio
- Generating actionable insights using different reports in Google Analytics
- Implementing advertising pixels 
- Conducting audit on websites for 3rd party cookies and providing tailored solutions 
- Conducting GA4 and Google Tag Manager Audit 
- Cookie consent banner implementation and integration with analytics and advertising tags

Analytics Manager

Incubeta

Reporting to the principal consultant, at Incubeta I am in charge of the
following:
- Google Analytics and Google Tag Manager Audit
- End to end Google Analytics implementation
- Designing measurement plan and solution design
- Consent management implementation via Google Tag Manager
- Website tagging using Google Tag Manager
- Data visualization using Data Studio
- Generating actionable insights using different reports in Google Analytics
- Working with media and SEO teams to drive projects for clients using Google
Analytics data
- Troubleshooting Google Analytics and Google Tag Manager configurations

Digital Analytics Consultant

Reporting to the senior analytics director, at Razorfish I am in charge of the following:
- GA4 migration from universal analytics
- End to end Google Analytics Implementation
- Designing measurement plan and solution design for clients
- Website tagging using Google Tag Manager
- Data visualization using Data Studio
- Generating actionable insights using different reports in Google Analytics
- Working with media and SEO teams to drive projects for clients using Google Analytics data

Mindvalley

Reporting directly to the head of analytics, at Mindvalley I was in charge of the following:
- GA4 configuration and migration from universal analytics
- Overseeing the correct use of UTM parameters across marketing teams for better attribution
- Developing ecommerce data model for GA4 implementation across the website 
- Maintaining the data integrity and quality across Google Analytics properties 
-  Website tagging using Google Tag Manager (GTM) for e-commerce and other event tracking
- Data visualization using Data Studio
- Generating actionable insights using different reports in Google Analytics 
- Implementing various marketing tags across the website using GTM
- Training stakeholders (Colleagues from different teams) on how to use and interpret GA reports (Both GA4 and UA)

Web Analytics Specialist 

Kasatria Technologies

Reporting directly to the head of analytics, as the team lead, I was in charge of the following:
- Planning and managing analytics projects for regional clients across various verticals 
- Developing data models to capture useful data points for websites and mobile apps
- Creating developer guides for websites and apps
- Google Analytics (GA) configuration (GA4 and universal analytics)
- GA4 migration from universal analytics 
- Website tagging using Google Tag Manager (GTM) for e-commerce and other event tracking
- Data visualization using Data Studio and Looker
- Generating actionable insights using different reports in Google Analytics 
- Troubleshooting dashboards, GA and GTM configurations
- Training clients on how to use and interpret GA reports (Both GA4 and UA)
- Planning and executing proof of concepts (POCs). ie: Using complex GA audience segments in different add campaigns to show the effectiveness of first-party data in driving consideration for conversion

 Digital Analytics Consultant - Team Lead

Artefact

At Artefact I was responsible for:
- Google Analytics (GA) configuration
- Website tagging using Google Tag Manager (GTM) for e-commerce and other event tracking
- Data visualization using Data Studio
- Generating actionable insights using different reports in Google Analytics 
- Troubleshooting dashboards, GA and GTM configurations

Analytics Consultant - Internship

My love and passion for data and digital marketing have brought me a long way from an accounting and finance background to the web analytics field. As a web analytics specialist, my main focus is to use first-party data to help organizations make informed decisions and to drive incremental uplifts by optimizing digital marketing initiatives.

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