mumerz.com

• Co-founded Mumerz.com, leading a diverse team of 35 across product buying, operations, and digital marketing.  
• Successfully raised $1.2 million in pre-seed funding from prominent venture capitalists and angel investors.  
• Developed strategic initiatives to enhance operational efficiency and customer engagement, driving growth in a competitive market.

Co-Founder & Managing Partner

Toy Triangle LLC.

• Spearheaded the establishment of the E-Commerce department across UAE, KSA, Kuwait, and Egypt.  
• Formed strategic partnerships with leading online platforms like Souq/Amazon and Noon, enhancing brand visibility.  
• Developed diverse sales channels including B2B, B2C, and O2O models, driving significant revenue growth.  
• Achieved a remarkable increase in online sales, contributing to Toy Triangle LLC's position as a market leader in the toy distribution sector.

Ecommerce Director

Amazon

• Spearheaded the launch and growth of the Toys & Baby category for Souq.com (now Amazon) across UAE, KSA, and Egypt.  
• Achieved remarkable growth rates of 19x, 16x, and 12x in respective markets through strategic partnerships with global brands.  
• Developed and implemented pricing and visibility strategies, securing market leadership in the region.

Senior Regional Manager

Souq.com

Proudly built up the  Souq Toys & Baby business in the Middle East
 - Formed a strategic partnership with major MNC brands like P&G Pampers, DANONE, KCC, Philips, Duracell, Nestle, Johnsons, Mattel, Hasbro, Lego, Chicco, Disney and Nickelodeon.
- Managing a team of 15 Vendor and instock managers, and associates in UAE, KSA and Egypt 
- Enhancing content and product selection, working closely with online and offline marketing teams to ensure awareness, visibility and conversion.

Senior Regional Category Manager

Turner (Turner Broadcasting System, Inc)

• Managed Cartoon Network properties across the MENA region, enhancing brand visibility in major retail outlets.  
• Cultivated strong relationships with key retailers including Carrefour and Hamleys, driving licensing success across four major categories.  
• Spearheaded initiatives in Toys, Apparel, Foods & Promotions, and Publishing, resulting in increased market share and brand presence.

Cartoon Network Retail Business Manager, Middle East & North Africa

Mumzworld.com

Co-started up Mumzworld.com the region’s first and largest Online shopping site for EVERYTHING mother, Baby and Child, launched in October 2011

Business Develpoment Manager

Middle East Retail Group

• Spearheaded the opening of Hamleys' first flagship store in the Middle East, spanning 33,000 sqft.  
• Sourced over 7,000 products across five major categories, enhancing product diversity and customer engagement.  
• Negotiated favorable trading terms with 40+ local vendors, resulting in a robust P&L and strong vendor relationships.  
• Achieved a 24% budget overachievement with the exclusive launch of Ben10 Alien Force during Christmas 2009.

HAMLEYS Buying and Merchandising Director

Toys"R"Us

• Managed regional buying for 10 mega stores across UAE, Qatar, Bahrain, Oman, Kuwait, and Egypt.  
• Managed a team of 4 buyers, enhancing collaboration and efficiency in procurement processes.  
• Drove merchandising strategies for key product groups, contributing to 50% of total business revenue.  
• Achieved record net profitability for Toys"R"Us, setting a new benchmark in company history.

TOYS R US - Senior Buyer at Al-Futtaim

E-Commerce & Retail Commercial Executive with more than 20 years of professional experience across UAE, KSA and Egypt | Ex-Souq/Amazon DXB | Ex-TRU/Hamleys

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