Amanpreet K.'s Linkedin Analytics

I am passionate about supporting the growth of individuals and companies across diverse settings, whether in a yoga studio, on a conference call or at a farmers' market. I always embrace opportunities to participate and contribute. Areas I enjoy working in: Email Marketing, Marketing Data Analytics, Direct Mail and Marketing Operations. As an experienced marketing analyst, I specialize in developing and executing strategies that drive customer engagement and retention. With over 15 years of experience in direct and digital marketing for both start-ups and large organizations, across both for-profit and nonprofit sectors, I have a proven track record of delivering impactful results. I enjoy digging deep to understand complex challenges, using creative problem-solving to build tailored solutions. My comprehensive knowledge of customer journeys in both B2B and B2C environments allows me to help teams develop effective programs that foster customer acquisition and customer retention. Additionally, I have experience working in regulated industries, including, healthcare and finance, and am well-versed in compliance language and understanding. Technical Skills: SQL, Python (Beginner) Alteryx, Tableau, Microsoft Power BI, Omniture, Microstrategy Email Platforms: Bronto, Mailchimp, Cordial, Salesforce Marketing Cloud Web and Digital Analytics: Ads, Google Tag Manager, Google Analytics, Search Console Salesforce.com - Reporting, Workflows CRM - Salesforce, HubSpot Automation - Pardot, Monday, Salesforce Marketing Cloud, Marketo Specialties: Search Engine Marketing Predictive Analytics Customer Data Warehouse Quantitative & Qualitative Analysis Team Building Customer Segmentation & Analysis Customer Insight & Customer Profiling Direct Marketing: Direct Mail, Email Marketing, Web Marketing Customer Acquisition & Retention Strategic Planning New Market/Market Extension Research Data Analysis/Integrity Revenue Growth CRM selection/implementation Vendor Selection and Relationship Management Key Decision Making Problem Prioritization/Solution PPC campaigns (planning through execution) Web tracking