Amanpreet K.'s Linkedin Analytics

I love supporting the growth of individuals and companies and communities. An opportunity to participate shows up in a yoga room or a conference call with a business owner or at farmers market. I am always grateful and I embrace it. I am a solid marketing analytics leader experienced in developing and executing marketing strategies that drive customer engagement and retention. I have 15+ years of experience in direct and digital marketing for start-ups and large organizations in for-profit and nonprofit fields. I love diving deep into understanding challenges before building solutions using my creative expertise. With knowledge of customer journeys in B2B and B2C segments, my analysis skills have helped teams develop strong programs increasing customer retention. Experience in regulated markets (health care and finance). Well versed in compliance language and understanding. Specialties: Search Engine Marketing Predictive Analytics Customer Data Warehouse Quantitative & Qualitative Analysis Team Building Customer Segmentation & Analysis Customer Insight & Customer Profiling Direct Marketing: Direct Mail, Email Marketing, Web Marketing Customer Acquisition & Retention Strategic Planning New Market/Market Extension Research Data Analysis/Integrity Revenue Growth CRM selection/implementation Vendor Selection and Relationship Management Key Decision Making Problem Prioritization/Solution PPC campaigns (planning through execution) Web tracking Technical Skills: SQL, Python (Beginner) Alteryx, Tableau, Microsoft Power BI, Omniture, Microstrategy Email Platforms: Bronto, Mailchimp, Cordial, Salesforce Marketing Cloud Google Products: Ads, Google Tag Manager, Google Analytics, Search Console Salesforce.com - Reporting, Workflows CRM - Salesforce, HubSpot Automation - Pardot, Monday, Salesforce Marketing Cloud, Marketo (in-training)