Magentrix (Partner Management & Customer Management)

Drive full-cycle sales of Magentrix’s PRM and Customer Success solutions to mid-market and enterprise clients. I lead strategic discovery, deliver technical demos, navigate multi-stakeholder sales processes, and manage deals from first touch to close within a 30–90-day sales cycle.

- Consistently exceed quota in a high-velocity SaaS environment, contributing to net-new ARR growth and pipeline expansion  
- Own end-to-end deal execution, from cold/warm engagement and discovery to negotiation and closing  
- Lead technical product demos and proof-of-concept trials, aligning capabilities with specific business needs and IT infrastructure  
- Navigate complex sales cycles involving Channel leaders, IT Directors, Procurement, and C-suite executives  
- Utilize frameworks like BANT and MEDDIC to qualify, forecast, and accelerate deals through the pipeline  
- Collaborate cross-functionally with Marketing, Product, and Customer Success to ensure seamless onboarding and long-term customer satisfaction

Account Executive

Stepped into a strategic outbound role focused on scaling pipeline growth, optimizing BDR performance, and expanding on proven prospecting strategies. Served as a bridge between top-of-funnel engagement and revenue generation by managing outreach processes, qualifying leads, and supporting the sales team with high-quality opportunities.

- Increased meetings booked by 94% and pipeline growth by 70% YoY through targeted outreach to C-suite executives and data-driven messaging.
- Drove 27,000+ touchpoints in a single year, setting a 223% increase in outreach and establishing new team benchmarks through continuous optimization of cadences and A/B testing.
- Leveraged SQL to analyze sales and marketing data, improving lead qualification and refining our Ideal Customer Profile (ICP).
- Partnered with the VP of Sales to enhance outreach strategies, leading to 25% higher response rates and a 30% increase in conversion rates.
- Led tailored product demos, showcasing Magentrix’s value and impact on prospects, resulting in stronger pipeline conversion.
- Collaborated with Sales, Marketing, and Product teams to relay prospect feedback, improve lead flow, and enhance product offerings.

Business Development Manager

Pioneered the Business Development function at Magentrix, building scalable outbound and inbound sales processes from the ground up. Led tool implementation, created the BDR playbook, and played a critical role in early pipeline growth through strategic outreach and discovery.

- Built and scaled the BDR playbook from scratch—refining ICPs, developing outreach cadences, and establishing lead qualification workflows.
- Integrated Salesloft, ZoomInfo, Seamless.ai, and Loyee.ai with Salesforce to streamline prospecting, engagement, and performance tracking.
- Designed and executed multi-channel campaigns across cold calls, emails, and LinkedIn—consistently leading in outreach volume, meetings booked, and conversion.
- Leveraged SQL to analyze outbound engagement data, track campaign performance, and uncover trends across sales activity—improving targeting and prioritization of high-intent accounts.
- Qualified inbound leads from the self-serve funnel, conducted discovery calls with key stakeholders, and passed fully scoped opportunities to AEs.
- Mentored and onboarded new BDRs, sharing best practices and contributing to the foundation of a growing sales team.
- Piloted AI tools and automation for intelligent prospecting and content personalization at scale.
- Acted as a feedback loop between Sales, Marketing, and Product, helping fine-tune positioning, messaging, and overall go-to-market strategy.

Founding BDR

Active Ummah Basketball League

I'm excited to coach the Bucks, a talented group of kids aged 10-13, helping them develop not just basketball skills but teamwork, sportsmanship, and a love for the game. My focus is on fostering a positive, fun environment where each player can grow and reach their full potential. Through structured training, game strategy, and mentorship, I aim to build both athletic ability and character in these young athletes. I lead the team by emphasizing the importance of collaboration and communication on and off the court. Hosting optional practices, running drills, and creating plays, I ensure that each player understands their role in the team’s success, fostering a sense of unity and collective achievement.

Finished the season as the runner-up in an exciting finals match!

Youth Basketball Coach

The Orion Group Inc.

Promoted to lead a portfolio of high-value clients, driving account growth, renewals, and strategic upselling while serving as the main point of contact for ongoing engagement and satisfaction.

- Expanded revenue within key accounts through upselling, cross-selling, and deepening client partnerships.  
- Acted as a trusted advisor to clients, ensuring retention, satisfaction, and consistent repeat business.  
- Negotiated contract renewals and service agreements to secure long-term, high-value engagements.  
- Delivered quarterly business reviews (QBRs) and strategic insights through performance data analysis.  
- Collaborated cross-functionally with sales, recruitment, and leadership to align service delivery with evolving client needs.

Key Account Manager

Oversaw full-cycle recruitment and business development efforts, with a focus on the construction, engineering, and property management sectors. Balanced sourcing top talent with managing client accounts and driving new business growth.

- Led end-to-end recruitment: sourcing, interviews, offers, and post-placement follow-ups.  
- Built and maintained strong candidate pipelines across multiple channels including LinkedIn, internal databases, and job boards.  
- Managed client accounts, developed new business opportunities, and provided market consulting on hiring trends.  
- Supervised a small recruitment team and supported internal hiring, onboarding, and mentorship initiatives.  
- Improved workflows and internal systems to boost operational efficiency across recruiting and sales processes.

Senior Talent Acquisition & Business Development

The Grid Entertainment Centre

Led business development initiatives and data-driven decision-making to grow revenue, enhance event operations, and build community presence.

- Launched targeted B2B outreach campaigns, increasing corporate event bookings and regional brand visibility.  
- Forged strategic partnerships with venues and vendors to expand offerings and boost client engagement.  
- Utilized Excel and basic SQL to analyze client data and event metrics, optimizing sales strategy and forecasting.  
- Identified revenue opportunities through behavioral trends and booking patterns, directly driving business growth.  
- Gathered and interpreted customer feedback to enhance service delivery and client satisfaction.  
- Represented the brand at expos and community events to raise awareness and strengthen local partnerships.

Business Development Manager / Business Analyst

IMS Group

Focused on business development, lead generation, and client acquisition across multiple sectors. Drove top-of-funnel activity through high-volume cold calling, email outreach, and consultative sales efforts.

- Managed a 360 sales desk, identifying hiring needs and presenting tailored recruitment solutions to businesses.  
- Generated and qualified leads daily, building a strong pipeline through outbound strategies and relationship-building.  
- Specialized in industries like Construction, IT, and Corporate Services, Medical Technology adapting outreach to resonate with sector-specific challenges.  
- Delivered insights on market trends and recruitment strategies, positioning IMS as a trusted partner.

Sales Consultant

360insights.com

Promoted into this role after successfully leading the Volume Rebate Channel Operations team. Tasked with hiring my own replacement and building out the new team, successfully completing my first internal requisition shortly after being onboarded.

- Led full-cycle recruitment for sales and go-to-market roles (BDRs, AEs, CSMs) across Canada, the U.S., and the U.K. within a high-growth SaaS environment.  
- Managed 20+ active requisitions at a time, aligning hiring efforts with department growth plans and company objectives.  
- Partnered cross-functionally with 25+ internal teams (Sales, Ops, IT, RevOps, etc.) to ensure talent aligned with team culture and technical needs.  
- Spearheaded a candidate experience initiative, launching a survey that achieved an 80% response rate and led to measurable improvements in the interview process.  
- Advocated for the 360insights employer brand, contributing to a 70%+ employee satisfaction rating and increased referral activity.  
- Proactively sourced and pipelined passive talent via LinkedIn, internal databases, career fairs, and community outreach.  
- Led the ‘Newcomers to Canada’ hiring program, partnering with municipalities to support immigrants in finding their first Canadian job.  
- Trained and mentored new People & Culture team members, streamlining onboarding and ensuring process consistency.

Talent Acquisition Specialist

Promoted into this newly created role shortly after joining 360, based on strong performance managing high-priority Volume Rebate (VR) clients. Entrusted to exclusively support and optimize strategic VR programs across a $200M+ portfolio.

- Acted as the SME for Volume Rebate programs, overseeing 10+ strategic channel clients and ensuring seamless platform administration, program accuracy, and client satisfaction.  
-Led UAT testing within test environments and collaborated with Product to deploy enhancements into production environments.  
- Created and maintained Confluence documentation for process updates, program changes, and internal team knowledge sharing.  
- Owned onboarding and training for new team members on VR processes, tools, and best practices.  
- Partnered with Professional Services via Jira to report, track, and resolve platform bugs or client issues—following up consistently to ensure timely resolution.  
- Conducted weekly client calls to review program performance, discuss optimizations, and maintain high-touch relationships.  
- Worked alongside Customer Success Managers to ensure platform stability and a positive user experience for all channel clients.  
- Delivered a 20% improvement in operational efficiency by streamlining VR workflows and automating manual tasks.

Channel Operations Specialist

Managed a portfolio of 20+ channel clients, providing tailored support, resolving complex claims, and improving operational performance.

- Oversaw day-to-day channel sales operations for a diverse book of 20+ clients, ensuring consistent success and satisfaction.  
- Resolved claim disputes using 360’s proprietary platform—achieving a 75%+ success rate and improving turnaround time.  
- Partnered cross-functionally with internal teams to troubleshoot client issues and enhance delivery of sales programs.  
- Delivered insights and solutions tailored to each client’s business needs, driving retention and account stability.  
- Identified process gaps and collaborated on improvements to streamline client workflows and enhance platform usability.

Channel Sales Professional

Shoppers Drug Mart

Served as a versatile team member supporting daily retail operations while driving sales and enhancing customer experience in a high-traffic retail environment.

- Customer Experience: Delivered exceptional service by assisting customers with product selection, inquiries, and issue resolution.  
- Inventory & Purchasing: Managed stock levels by monitoring inventory, placing orders, and ensuring timely restocking of high-demand items.  
- Sales Optimization: Executed in-store merchandising strategies and product placements to increase sales and boost product visibility.

Sales Representative / Merchandiser

Abilities Centre

Supported the Director of Operations in executing full-cycle recruitment and HR initiatives across departments including marketing, sales, and customer service for a dynamic non-profit organization focused on community inclusion and research.

- Full-Cycle Recruitment: Led high-volume hiring efforts for entry-level and student roles, successfully filling 100% of open positions.  
- HR Project Implementation: Designed and launched an internal employee engagement survey, resulting in a 68% increase in overall staff participation and feedback.  
- Cross-Functional Collaboration: Coordinated with multiple department leads to ensure seamless onboarding and talent alignment with organizational goals.

HR/Talent Acquisition

I’m an outbound SaaS sales professional who consistently shoots my shot—whether through cold calls, emails, or LinkedIn outreach. I connect with diverse prospects and turn conversations into qualified opportunities.

My strength lies in building strong pipelines, leveraging AI and technology to optimize outreach, and executing with focus and consistency. I’m comfortable communicating complex solutions clearly to both technical teams and executive decision-makers.

Basketball plays a big role in how I approach my work — I follow the NBA closely and apply that same strategic mindset to sales: creating space, reading the field, and taking the right shot at the right time.

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