Orbital

Social Media & Content Marketing Manager

Connectd

Shaped and delivered the company's social media strategy across LinkedIn, Instagram & TikTok resulting in the engagement rate increasing from a range of 2-4% to 8-15% as well as a 115% increase in our audience size from June 2023 to March 2025

Managed and trained two junior social media executives on social strategy, ideation, copywriting, content production and analysis whilst liaising with multiple internal stakeholders from different departments

Produced social media content (written, graphics and video) across LinkedIn, Instagram and TikTok for CEO & founder Roei Samuel, helping him reach 'Top Voice' status on LinkedIn in 2024 following a 1,254.9% increase in engagements from October 2023 to March 2025 and a 54% increase in followers. Also secured press pieces in Crunchbase UK, Entrepreneur UK and New Digital Age after securing a PR agency which I manage on a daily basis.

Cemented organic social as the second highest source of traffic to our website, driving just under 17,500 visitors monthly, which marked an 85% year-on-year increase.

Regularly analysing and documenting social content performance to inform the social content strategy, presenting a full multi-channel strategy for both brand and our founder.

Produced over 40 episodes of the founder's podcast called 'Big Risk Energy' amassing 35,000+ views in total.

Social Media Manager

Hey Honey

Responsible for content creation, ideation, copywriting, community management and reporting on the JBL UK Instagram account

Social Media Strategist

Builder.ai

Increased audience on social media increased across by 105%, with LinkedIn seeing the largest growth (34k to 150k) with an average monthly reach of 250k and an engagement rate of 5.2% from Sep 2021 to April 2023

Produced a multichannel social media strategy across Twitter, Facebook, LinkedIn and Instagram, while also using analytical tools like Google Analytics and Sprout Social to measure progress and report on content performance on a monthly basis. 

Average order value increased by 114% with organic social driving 10% of SQLs (average deal size through organic social was $34,429.11)

Radancy

Managed and delivered a wide range of projects including digital and social content social media strategies, media plans, marketing collateral for clients such as Barclays, GSK, EY and Imperial Tobacco

Recognised and took opportunities within client accounts for growing accounts and introducing new products and services that support their needs across all channels eg search, social, programmatic, audio, OOH including Radancy Career Sites and Metrics.

Gave well researched briefs and challenged the Creative team on work and ensuring brand consistency across all work.

Managed and coached a direct report (Senior Account Executive)

Worked closely with Account Director and/or Client Strategist regarding broader people management issues and commercialism of accounts, including broader agency overview.

Point of contact for team issues in the absence of either the Account Director or Client Strategist.

Aware of financial performance of clients within own portfolio in terms of costings and margin.

Ensured that concept requirements were met, both for own client accounts and those of Senior Account Executive and Account Executive.

Account Manager

Virgin Red

- Produced and delivered small to large social campaigns against the pre-agreed content strategy, on a weekly, monthly and quarterly basis, and ensured Virgin Red’s campaign key messages and actions are embodied within the content.
- Concepted and created multimedia campaign content to publish across key social channels, from Facebook to LinkedIn.
- Created campaign content plans and calendars across channels with the social team, delivering everything from small inventory launches to large awareness and engagement campaigns.
- Wrote copy which includes offers, competitions, editorial, and in-app ‘games’.
- Wrote thumb-stopping social campaign post copy and highly shareable editorial, our audience can’t help but read, with page one dominating SEO to boot.
- Partnered with the Content Manager and Head of Digital & Content and concepted more extensive campaigns and series as tentpole moments throughout the year for Virgin Red and the Virgin masterbrand.
- Developed content for digital ads and testing.
- Developed content partnerships with Virgin companies, Virgin Red partners, and external partners, alongside other team members.
- Used data insights to drive decisions in regard to content curation. 
- Staying up to date on content trends and best practices.

Social Media Executive

Virgin

- Creating and distributing compelling social content across Virgin’s
digital platforms, including new and emerging sites.
- Developing and running social campaigns and competitions, in both
conception and delivery.
- Contributing to campaign content through liaising with external contacts to commission work
- Working alongside content executives, senior social media executive
and our data analyst to make sure that paid social content is
optimised for best performance.
- Using Facebook, LinkedIn and Twitter Ads at a detailed level to execute paid social campaigns and to boost organic content
- Providing thorough reports on paid social performance through the use of Excel 
- Liaising and keeping an up to date record of social contacts in Virgin
companies around the world to create a unified, official tone of voice
and Virgin social presence. Providing Virgin companies with best
practice, relevant contacts and information – as well as aiding new
Virgin companies such as Virgin Voyages, Virgin Hyperloop One & Virgin Hotels on board the Virgin social media way.
- Content writing and editing using CMS whilst also undertaking basic video editing to produce social ready content

MyWorld

Originally known as Funder Inc, my responsibilities were:

-	Audience research using insight tools such as Facebook Audience Insights/Analytics 
-	Seeking emerging marketing channels to find new ways of innovative communication 
-	Use of CPC advertising such as Google AdWords to increase brand awareness to our target market
-	Copywriting & connecting with influencers to push our service to the relevant audience 
-	Use of social media analytics to improve quality of content and increase engagement 
-	Formulating content calendars and creating the content alongside the marketing/design team

Marketing Intern

7+ years experience of Social Media Management & Strategy within start ups & internationally recognised companies including Virgin Management, Virgin Red, Radancy and Hey Honey

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