Amaris Consulting

• Managing and coordinating an international experimentation program across 9 European countries for the most renowned eyeglasses retailer worldwide
• Lead and develop the CRO roadmap aimed at growing revenues and profits of 11 e-commerce. 
• Working closely with UX research and UX design teams to develop, gather and review clear and data-driven hypotheses in order to launch A/B, multivariate, and server-side tests (tools: ICE score and CXL framework)
• Collecting and analyzing website data through quantitative research to determine funnel leaks and optimization opportunities (tools: Google Analytics, Google Tag Manager, Adobe Analytics)
• Conducting qualitative research analysis through session recordings, website surveys, pools, and user testing to understand users' behaviors and reduce friction (tools: Hotjar, ContentSquare) 
• Align with IT team to build, monitor and report all company’s a/b tests (tools: Monetate)

Conversion Rate Optimization Specialist

ScuolaZoo

• Developed and executed the Growth Marketing Plan aimed at surging e-commerce sales of ScuolaZoo travel trips     
• Built and supervises CRM automations in order to execute growth programs such as referral campaigns, upselling strategies and abandoned-cart-email sequences (tools: Active Campaign, Zapier)
• Collected and analyzed website data through quantitative research to determine funnel leaks and optimisation opportunities (tools: Google Analytics, Google Tag Manager)
• Gathered qualitative data through session recordings, website surveys, pools and users testing in order to understand users behaviours and reduce friction (tools: Hotjar, Qualaroo)   
• Responsible for developing clear testing hypothesis and prioritisation programs in order to launch A/B, multivariate, multi-page and funnel testing (tools: PIE and CXL framework)
• In charge of designing landing pages, wireframes and lead generation forms to skyrocket conversion rate (tools: Unbounce)
• Worked closely alongside developers to build, monitor and report all company’s a/b tests (tools: Google Optimize)

CRO & Growth Executive

• Coordinated an outstanding team of 7 superpower marketing talents composed by content marketing specialists, graphic designers, videomakers and digital advertising specialists
• Executed the ScuolaZoo Viaggi marketing plan and brainstormed new and creative growth strategies in order to bring young high school students to enjoy the best holiday of their life 
• Planned, supervised and approved all the organic and paid social media content of ScuolaZoo Viaggi 
• Designed landing pages with lead generation forms and built a/b tests in order to optimize conversion rate
• Developed and executed the ScuolaZoo E-commerce Marketing plan aimed at selling branded merchandise online such as school diaries, notebooks and cheating tools to young students
• Analysed and reported on the performance of all digital and OOH marketing campaigns, gain insight and assess against goals (ROI and OKRs)
• Optimized project delivery through scrum methodology and automated procedures thanks to Google queries and scripts

Marketing Coordinator

AIGO

• Developed strategic digital marketing plans for international tourism boards (i.e. South African Tourism, Qatar Tourism Authority, Mauritius Tourism Promotion)
• Led and coordinated Google Ads, Programmatic, Native and Social Media campaigns (Facebook, Instagram, YouTube, LinkedIn)   
• Created, managed and executed B2B and B2C email campaigns
• Built Newsletter templates and landing pages with lead generation forms and automated drip marketing programs
• Reported, tracked, A/B tested and analyzed campaign performance in accordance with major KPIs (CTR, CPA, CPC, CPM)

Digital Marketing Coordinator

• Developed strategic marketing plans for both the Italian and international tourism industry (Tour operators, airlines, hotel chains and OTAs);
• Market analysis, benchmarking, targeting and brand positioning for international tourism boards and hotel companies such as South African Tourism, Qatar Tourism Authority, The Sultanate of Oman and Palladium Hotel Group.

Trade Marketing Trainee

Interconsul S.r.l.

• Developed creative writing skills thanks to the practice of brainstorming new and different language-play ideas as a result of translating advertising and marketing texts (i.e. brochures, flyers, leaflets, labels, websites, presentations, newsletters and press releases);
• Delivered liaison interpreting services for world-leading companies such as Consorzio del Parmigiano Reggiano, Academia Barilla and Cibus Connect.

Marketing & Advertising Translator

Absolute Interpreting & Translations Ltd

• Main Tasks involved the entire management of Translation Projects (i.e. deal with translators and clients from the start to completion of translations);
• Achieved the ability to work under pressure by taking interpreting booking requests from different company clients (i.e. National Health  Service, Local Authorities, Social Services Solicitors);
• Efficiency in quoting translation projects through the use of accurate source/target word counts;  
• Developed planning and organising skills thanks to the careful selection of appropriate translators/interpreters according to the type of text or the interpreting service required;
• Teamworking ability attained thanks to the cooperation with translators, interpreters and clients.

Project Manager 

Generali Italia S.p.A.

• Main duties required local market research aimed at creating newly detailed buyer personas, with special attention to foreign citizens;
• 4% increase in insurance policy sales, thanks to an intense teamwork and cooperation where language competences played a relevant role;
• Developed strong and persuasive communication skills experienced through a dedicated listening of customers' needs and concerns.

Sales Agent

More of a Marketer than a UXer, I experienced love at first sight for conversion rate optimization and I have a bee in my bonnet about user behavior and psychology.  

As a consultant, I currently develop and execute the CRO roadmap for the most renowned eyeglasses retailer worldwide in the North American market.

Data analysis, attention to detail, and user experience are my primary keywords, always flanked by a steady desire to learn and create.

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