Emcure Pharmaceuticals Limited

•	Formulating strategic plans, promotional activities, conducting brand meetings & marketing
operations thereby achieving brand objectives.
•	Conducting competitor analysis by keeping abreast of market trends & competitor to achieve
the market share metrics.
•	Preparing quarterly sales forecasts for brands, ensure maintenance of sufficient product
inventory.
•	Preparing marketing & sales plans for promoting various pharma products in accordance with
macro plans of company.
•	Conceptualizing and implementing sales promotional activities as a part of brand building &
market development effort.
•	Regularly communicating with the sales team on the level of implementation of various
campaigns/activities.
•	Identify and launch the new products/SKUs for the growth of the division and company.

Group Product Manager

B Braun Medical India Pvt. Ltd.

•	Formulated marketing and selling strategies and activities for the effective brand promotion.
•	Building strong marketing programs to drive engagement with the target audience -
Consumers / HCPs. Execute with help of cross functional teams. Tracking and measuring the impact of the marketing programs.
•	Responsible for the topline, market share and brand profitability for key brands in the portfolio.
•	Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns and brand communication to build brands and therapies in the division.
•	Managing Professional Marketing Expenses - Efficiently and effectively allocating brand marketing expenses across initiatives to drive brand objectives.

Product Manager

The Himalaya Drug Company

- Developed and implemented the marketing plan for the assigned brands.
- Formulated marketing and selling strategies and activities for the effective brand promotion.
- Monitored the sales achievement for the brand portfolio in association with the sales team.
- Regularly conducted meeting and field travel with both the internal (field managers) and external stakeholders (customer and consumers) with the objective to develop cordial relationship and to obtain market and competitor information.
- Launched a division Pharma Key Accounts in the domestic market catering to the retailers/chemists.
- Launched new brands in multiple therapy areas.

Senior Product Manager

- Successfully managed marketing pan India for the allocated anti-hypertensive brand portfolio.
- Prepared and implemented the marketing plan for the brands in gynecology portfolio.
- Conducted critical analysis for the brand and competitive products in collaboration with internal and external partners (market analysis, sales data analysis, market research).
- Formulated marketing and selling strategies and activities for the effective brand promotion.
- Developed brand positioning concepts and brand messages in collaboration with marketing manager.
- Regularly meet customers at the marketplace (India Domestic market) for brand promotion, gaining insight on newer therapies and molecules in the field of Cardiology & Gynecology.
- Executed many customer centric symposia’s like Master Class, Converge, CSI Conference, APICON and other National & Regional conferences.

Alembic Pharmaceuticals Limited

- Formulated and implemented marketing plan for the diabetes brand portfolio pan India.
- Formulated marketing and selling strategies and activities for the effective brand promotion.
- Analyze brand performance with the help of internal stakeholders and market data and take actions.
- Design promotional support & ensure its reach on time to field force for proper implementation of activities & campaigns.
- Conduct Campaign briefing meetings every quarter to ensure in-detailed communication of brand plans & strategies.
- Joint Field work with field force to understand the preferences of doctors and market requirements. Guide the Sales Executives in terms of Product-Indication-Specialty focus & in chamber performance.

Glenmark Pharmaceuticals

- Developed and executed annual marketing plan with focus on revenue generation for the designated cardiac brand portfolio.
- Developed and monitored brand communication and tactical campaigns.
- Liaised with external stakeholders for on time execution of the brand promotion campaigns and deliverables.
- Monitored the sales achievement for the brand portfolio in association with the sales team.
- Conducted critical analysis for the brand and competitive products in collaboration with internal and external partners (market analysis, sales data analysis, market research, Product and market SWOT).
- Regularly conducted meeting and field travel with both the internal (field managers) and external stakeholders (customer and consumers) with the objective to develop cordial relationship and to obtain market and competitor information.
- Conducted annual and quarterly budgeting activity in association with the finance team.
- Prepared the quarterly and annual forecast, handled sales stock inventory in association with the supply team and the sales team.
- Identified new market opportunities by analysis of the IMS data, primary research and secondary research through external and internal stakeholders.
- Organized & managed many customer centric symposia’s like Exiomm, I CAD & CV spectrum.

Product Executive

- Regularly participated in customer development and engagement projects (Cardiologists, Diabetologists, Consulting Physicians) in Mumbai to gather impactful data over a period of 24 days every month.
- Promoting brands in specialty of Anti-hypertensives, Anti-diabetics, Anti-coagulants. 
- Executed competitor and customer behavior primary research in association with field sales managers.
- Submitted research reports to the team for application in developing marketing plans.
- Conducted secondary research using IMS sales data and stockiest data to forecast sales trend of the competitor’s brands.

Marketing Trainee

Dynamic, result oriented professional with 12+ years of experience in product management, business development and project management in pharmaceutical industry. Proficient in strategic product marketing, new product launches, market research and data analysis, project follow up and gap analysis with strong business acumen. Aptitude for delivering effective deadline oriented business solutions in fast paced and continuously fluctuating environment through critical thinking, thoughtful decision – making and negotiation skill. Effective communication and presentation skills in English (oral & written).

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