Zylo

• Established and manage a Customer Advisory Board (CAB) to gather insights, feedback, and foster collaboration with key customers, resulting in improved product development and heightened customer satisfaction.
• Craft all customer communications, including newsletters, emails, and in-app messaging, to deliver timely and relevant information, drive engagement, and fortify customer relationships.
• Strategize and implement upsell campaigns, upsell campaigns, leading to significant revenue increases and elevating customer lifetime value through targeted initiatives.
• Lead customer engagement initiatives, such as speaking sessions, references, reviews, case studies, and podcasts, to showcase success stories and cultivate a vibrant customer community.
• Orchestrate planning and execution of the company's flagship annual event, managing all aspects from agenda development and speaker selection to attendee registration and logistics, resulting in record-breaking attendance, significant revenue growth, and reinforcing the company's industry leadership.
• Develop comprehensive event strategies aligned with company objectives and oversee Event Manager, resulting in increased brand awareness, lead generation, and customer engagement.
• Analyze event performance metrics and feedback to optimize event experiences, refine future event strategies, and demonstrate tangible ROI of event investments to key stakeholders and executives.

Director, Customer Marketing and Events

Director of Customer Marketing

Tealium

• Build meaningful relationships directly with clients, inspiring them to be a part of Tealium’s success through co-marketing opportunities, including speaking at conferences, providing referrals, testimonials and references. 
• Work closely with customer success, sales, product marketing and communications teams to identify and craft stories of our most strategic customers to support our go-to-market initiatives. 
• Create dynamic and engaging cross-sell and upsell campaigns to support expansion in our top-level accounts. 
• Lead and manage customer engagement and communication programs, such as monthly customer newsletters, in-app messaging, product announcements, and ongoing nurture campaigns.

Global Customer Marketing Lead

• Responsible for overseeing global user conferences for Tealium customers, prospects and partners in Europe, Americas, Australia and Japan. 
• Work with global teams to organize event details from beginning to end including customer speakers and content, venue selection, registration management, overall logistics and theme, marketing and messaging, outside vendors and budget while maintaining a cohesive global brand and message.

Director, User Conferences

Unbridled

• Provided full-service meeting planning to Unbridled clients including, but not limited to, timeline management, hotel contract management, pre-event planning, vendor negotiations, offsite sourcing, and on-site event implementation.
• Oversaw programs from start to finish while maintaining accurate budgets and implementing cost savings whenever possible.
• Communicated between multiple in-house and external vendors on behalf of the client to offer a seamless event experience for our clients. 
• Juggled multiple clients and events at any one time to create unique and cutting-edge attendee experiences for a multitude of different industry events.

Senior Project Manager

ChiroTouch

• Managed all company, tradeshow, training and client events, including but not limited to over 100 trade shows throughout the United States, 4 user conferences and 5 company events. 
• Oversaw Event department budget while driving positive ROI to increase sales and customer satisfaction.
• Grew relationships with continuing education providers, coaching experts, technology partners and state associations to help maximize ROI.
• Analyzed events for effectiveness and provided innovative strategies to improve ROI and maximize lead capture.

Event Marketing Manager

TRM Oncology

• Managed overall operations of all logistical components of project activities from inception to conclusion, adhering to timeline and budget limitations in accordance with the approved scope of work. Sample project types include, Community Advisory Boards, Physician Advisory Boards, Ancillary Congress Events, Steering Committees and Internal Events. 
• Partnered with Account Lead to ensure execution and implementation of all projects are in adherence to agreed internal LEAN processes.  
• Supported on development of internal logistics-related operating procedures and processes to improve efficiency, reduce redundancy and costs; and to enhance productivity, innovation, and quality.

Project Operations Manager

AirWatch by VMware

• Planned and coordinated logistics with the Connect Team for over 100 one-day events and one large annual multi-day event by overseeing venue sourcing, date selection, contracting A/V and catering, website creation, monitoring registrations, prepping speakers and staff, securing travel accommodations, maintaining contact with attendees, attending events, ensuring follow up and budgeting.
• During Spring, launched Connect Local series in five countries with four different languages in Asia by ensuring language appropriate agendas and registration, scheduling weekly calls over multiple timezones and maintaining country-specific etiquette for business meetings.  
• Utilized proficiency in Spanish to host four events in four different countries in Latin America by communicating in Spanish with attendees and speakers and coordinating all other event logistics while focusing on local customs, languages and business procedures.
• Worked as part of the cohesive NAM Events team to coordinate logistics (including travel, booth design, onsite assistance, etc.) for tradeshows and conferences throughout the United States and Latin America in an effort to represent VMware AirWatch at as many industry-relevant events as possible.

Event Coordinator, Connect Events

National Center for Science and Civic Engagement

• Designed, planned, implemented and oversaw several national and regional events hosted in different cities throughout the United States. Managed event budget and contract negotiations between vendors, including hotel partners, audio/visual companies, catering and on-site staffing. 
• Coordinated and facilitated multiple conferences for the SENCER-ISE project. Acted as point of contact for new members, the general public, and vendors. Collaborated with outside contractors to develop and maintain an online presence via social media and a (newly created) project website.

Network and Events Coordinator

• Responsible for planning of NCSCE events which included several two-day, four-day and six-day conferences in various parts of the United States. Corresponded with participants, vendors and facilitators in an effort to implement successful events ranging in 20 – 350 attendees and provide on-site supervision at meetings. 
• Facilitated NCSCE’s newest grant, Great Lakes Innovative Stewardship through Education Network (GLISTEN), assisting with the application and selection process of funded recipients, creation of the GLISTEN website and logo, and administration of all grantees’ activities after funding. 
• Assisted with the hiring and management of the office summer intern. Correspond with the NCSCE community via email, phone and bi-weekly eNews articles.

Program Assistant/Program Associate

LIFT

• Analyzed existing grants and researched potential opportunities for the development of new institutional funding strategies.
• Managed and updated donor database, maintained contact with donors throughout Close the Gap campaign.

Development Intern

Big Brothers Big Sisters of Tampa Bay

• Assisted with planning and preparation for fundraising events.
• Performed administrative tasks such as donor phone calls, thank you letters and emails.
• Attended fundraisers, coordinated tasks relating to silent auction, donor interaction and volunteer recruitment.

Fund Development Intern

Experienced Customer Marketing professional with a proven record of driving engagement and revenue growth. Skilled in establishing Customer Advisory Boards, crafting compelling customer communications, and executing targeted upsell campaigns. Proficient in orchestrating successful flagship events and user conferences, with expertise in event planning, logistics management, and budgeting. Demonstrated ability in analyzing event metrics, optimizing experiences, and showcasing ROI. Strong leadership, communication, and stakeholder management skills.

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