💌Andy Mowat's Linkedin Analytics

I have spent my career building sales and marketing engines for world-beating companies 🦄 (Upwork, Box, Culture Amp and now Carta) and think deeply about how GTM motions are changing. I’ve also taken a swing at a start up with Gated where we shook outbound email to its core. I have led GTM Operations (SOPS, MOPS, CSOPS) and other functions (marketing, data…) at four unicorns. I have scaled two companies from $10 million to $100 million ARR (I enjoy getting my hands dirty) and also led at scale ($400 million ARR at Box, Carta). The go-to-market motion is evolving rapidly and I understand how to: ► Accelerate growth. I have run marketing operations at four unicorns and Demand Generation at Culture Amp. I understand how to innovate on top-of-funnel and improve conversion across the funnel. ► Leverage data to drive alignment and execution. I’ve led the migration to the modern data stack and understand how companies can restructure their GTM motions to leverage data. ► Drive efficiency. I’ve led GTM strategy and operations, transitioning from messy growth to efficient scale. ► Deliver retention and growth at scale: I have run operations for four companies with 10,000+ customers. I understand how to use data and processes to inflect retention and drive expansion. Outside of work, I advise growing SaaS companies and am also passionate about: ► Advising people on their career (returning the favor others did for me) ► Adventure travel ► Adding to my library of keanu gifs! (if you read this far you know how to customize your outreach to me;). If you didn’t read this far you don’t know that I never accept cold LinkedIn invites with no context. ► Spending time with my family