dopay

Performance and Lifecycle Manager

Paymob

Performance Marketing Manager 

Usedo | يوزدو

Growth Product Manager

Storytel

CRM & Growth Manager 

Unilever

- Building high-level analytics reports helping business & marketing teams take the right decisions using product analytics tools like (Google Analytics, Adobe Analytics, and Power BI)
- Partnering the business from the IT side in several business functions - Ensure that IT Agenda is in line & supporting business strategy
- Serve as the main point of contact on all IT-related matters for the office assigned

Sr. Digital Marketing Analyst - MENA 

ElCoach

Growth Hacker - Egypt&KSA
ElCoach is an on-demand fitness app that aims to meet the ever-growing need to lead a healthier lifestyle through guided & customized physical exercising and nutrition. 

I was helping Elcoach grow its subscriber base and generating more revenue and it was a lifetime experience.

My responsibilities for this role were:
- Create A\B testing experiments across all the funnel stages to increase conversions (by 5%)
- Conducting customer interviews and summaries of their needs and what features would help increase their retention and lifetime value.
- High-level product analytics reporting to optimize in-app user's journey and use data for making the right decision.
- Working closely with the Board Members to build a product roadmap based on data and customer research.
- Working closely with the CPO in features planning and writing user stories.
- Performing competitive analysis and research for all related apps.

⁘ Achievements ⁘
1️⃣ Reducing Churn Rate from 25% to 20%.
2️⃣ Increase conversion rate by 5% growth MOM

Wssel

WSSEL is a leading B2C delivery mobile app in Saudi Arabia that helps its users order food, groceries, and medical supplies to their doorsteps.

I was leading Wessel’s performance marketing activities by leading a team of performance marketers, creatives, and content creators to maximize our ROI.

My responsibilities for this position was:
- User funnel owner (AARRR)
- Plan, execute, manage, analyze performance marketing for user acquisition campaigns across channels including (Facebook, Twitter, Snapchat, Google, and Programmatic) and retargeting to increase App installs, conversions, and engagement.
- CRM (Email, SMS, and Push notification using “Firebase, CleverTap”)
- ASO to maintain app stores ranking and monetization
- CVM (Retention and Revenue)
- High-level reports and data visualization (Tableau, Google Analytics)
- Prioritize, experiment, and A\B test across all channels.
- Responsible for setting digital marketing KPI's.
- Identify potential opportunities for expansion.
- Content planning

⁘ Achievements ⁘
1️⃣ +40% Growth in monthly orders with the same marketing budget by optimizing performance marketing campaign across all channels, personalizing the user flow, and testing creatives 
2️⃣ +60% in organic acquisition across (App stores and Social media) by A/B test app store descriptions, reply to all the users with negative feedback to retain them again, increase the engagement on the highest performing one.
3️⃣ Decrease churn rate from 35% to 27% in 3 months by increase in-app engagement, and creating loyalty programs

Performance Marketing Lead

Parent

Parent is a SAAS product for childcare centers and Pre-schools help in organizing daily tasks, class management, and reports to and from parents.

My responsibilities were:
- Plan, execute, manage, analyze user acquisition campaigns across channels including (Facebook, Twitter, and Google) and retargeting to increase App installs conversions and engagement
- CRM (Email, SMS, and Push notification) using intercom. 
- ASO to maintain app stores ranking and monetization.
- High-level reports and data visualization using google analytics and app radar
- Set up analytics implementation and reporting dashboards using Facebook pixel, google analytics, firebase, and google tag manager.
- Prioritize, experiment, and A\B test across all channels.
- Responsible for setting digital marketing KPI's.
- Identify potential opportunities for expansion.
- Performing competitive analysis and research.
- SEO planning and execution.

⁘ Achievements ⁘
1️⃣ Decrease CAC by 20% by optimizing performance marketing budget to get the maximum ROI and A/B testing landing pages.
2️⃣ Increase organic traffic by 36% using SEO, and content writing 
3️⃣ Maintain ASO rankings across hard competition for 3 months by A/B testing descriptions and maintain positive feedback.

Sr. Growth Marketer

Andalusia Group for Medical Services

Andalusia of the leading regional players in the healthcare provision space with 3 hospitals in Egypt and 5 in Saudi Arabia. 

In this role I was responsible for:
- Plan, execute, manage, and analyze user acquisition campaigns across channels including social media, Google, and retargeting for Egypt, Gulf, and North Africa.
- Set up analytics implementation and reporting dashboards using Facebook pixel, google analytics and google tag manager.
- Lead and manage conversion rate optimization across the funnel and other teams(Digital, customer service stage, and hospitals)
- Prioritize, experiment, and A\B test ad copies, visuals, and content marketing across all channels.
- Responsible for setting marketing KPI's such as (leads, CAC, and engagement metrics)
- Identify potential opportunities for expansion.
- Content planning 
- Performing competitive analysis and research for new projects.

⁘ Achievements ⁘
1️⃣ +20% revenue increase by optimizing performance marketing budget across the high-performing channels, testing different ad copies and visuals, and maintaining high-quality customer service.
2️⃣ Decrease Cost Per Lead by 20% using Facebook ads optimization (retargeting and engagement)
3️⃣ 70% increase in organic acquisition using content marketing doctors network.

Sr. Digital Marketing Specialist 

Insanyah Technology

Insanyah is a digital payment gateway that helps NGO's collecting donations and provides high-level reports for donors about their donations.

In this role I was responsible for:
- Leading the conversion process across all different teams (content, design, CS, and CRM)
- Set up analytics implementation and reporting dashboards using google analytics and google tag manager.
- Performing competitive analysis and research for projects.
-Optimizing various digital marketing channels to build a customer base and grow the business.
-Creating and executing marketing strategies that may involve Demand & lead generation, performance marketing, SEM, Partnerships, A/B Testing & CRO.
-Segmenting users/visitors according to website visits, session duration, events on-site, and use case for better retargeting messaging
- Responsible for setting marketing KPI's (website traffic, CAC, performance marketing budget)
-Working closely with the board members & engineering teams to build viral, relevant, and stable product experience.
- Content planning

⁘ Achievements ⁘
1️⃣ +20% organic traffic increase in one month using SEO techniques and content marketing
2️⃣ 35% increase in the monthly subscription by optimizing performance marketing budget and targeting.
3️⃣ Building high performing marketing team (setting KPI’s, building a healthy environment, and learning targets)
4️⃣ 40% sales increase with the same marketing budget for our clients by A/B testing different marketing channels, optimizing performance marketing budget, and testing new targeting methods.

Senior Digital Marketing Specialist

Reforge Alumni | Growth Manager | Mobile App Expert | Performance Marketing | Growth Product Manager | Marketplace Growth | Fintech | Media Buyer

Growth-focused Performance Marketing Manager with 8+ years of experience driving digital acquisition, retention strategies, and growth loops across diverse sectors—including FinTech, tourism, IT, F&B, online marketplaces, and E-commerce.

Currently expanding my scope into Growth Product Management, building on a solid foundation in data analytics, customer journey optimization, user interviews, product strategy and feature building. Over the years, I’ve led high-impact digital initiatives, managed $300K–$2M in performance budgets, delivered hundreds of successful campaigns, and overseen cross-functional projects that generated significant ROI.

My core skills sit at the intersection of marketing and product, covering:
* Growth & Performance Strategy
* Product Experimentation & A/B Testing
* Conversion Rate Optimization (CRO)
* Data Analytics & User Insights
* Marketing Automation (CleverTap, WebEngage, Customer.io, Intercom, Braze)
* Mobile Marketing & ASO
* Early-stage Product Development & GTM Strategy

I thrive in fast-paced, collaborative teams that value curiosity, creativity, and innovation. Passionate about emerging tech and evolving consumer behavior, I’m currently open to Growth Product Manager opportunities where I can help bridge the gap between product, marketing, and user value.

Let’s connect if you're building something exciting.

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