Amy Merritt's Linkedin Analytics

Results-oriented, data-driven marketer experienced in leading high-performing marketing teams in fast paced B2C and B2B environments. Demonstrated ability to drive marketing strategy, generate demand and pipeline, develop effective marketing campaigns, drive conversion and engagement, improve brand awareness, launch new product offerings, and lead and collaborate cross-functionally. Specialties: Marketing strategy, demand generation, digital marketing, account-based marketing (ABM/ABX), integrated marketing, user acquisition & engagement, conversion optimization, lifecycle marketing, customer retention, marketing analytics, online advertising, paid & organic social, B2B marketing, consumer/DTC, SaaS, product marketing, email marketing, performance marketing, CRM, marketing operations, budget management, team leadership, sales/marketing alignment, cross-team collaboration.