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Seasoned Leader Bringing Entrepreneurial Drive and Commercial Acumen Hello, I'm Amy! With over 20 years of experience building high-performing teams and driving business growth, I bring an approachable leadership style rooted in authenticity and mutual respect. As a working mum navigating the joys and challenges of raising two children, I've developed a multifaceted perspective and keen ability to balance strategic thinking with on-the-ground execution. My career has spanned diverse roles from sales and marketing to operations, management and commercial strategy. After honing my skills at SME and enterprise companies, I embraced startups, taking Northcoders PLC through an AIM listing as CCO. Most recently, I co-created Basecamp (Formerly The Fearless Academy) securing over £3 million in contracts in our first operating year. Though I skipped the university route, valuing real-world skills experience instead of further education, I never stopped learning. From optimising day-to-day operations to shaping high-level strategy at board level, I'm comfortable crossing boundaries to drive growth. My approach is personable yet focused on empowering teams through transparency. In short, I bring an entrepreneurial spirit, natural business acumen and adaptable leadership style refined by my varied roles and ventures. Let's chat!
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Just how far behind are we? The burning question from businesses I work with/meet. 🔥 Last week, I was in a room of business leaders, AI strategists and disruptors at an incredible roundtable hosted by the insanely smart Chris Ashley and Josh Cole Bolland. It was Chatham House rules so I can’t spill the specifics but the unfiltered reality is this.... Most businesses have dabbled with ChatGPT and some basic automation tools - and that's OK! (and also very dependant on Industry...) The UK is flirting with AI but we’re miles behind on Agentic AI, of course tech companies are winning the race here but what about the rest? AI is NOT just a tech project, it’s a business transformation. If AI isn’t a top level conversation in your boardroom then you’re already playing catch-up. Leaders need to be setting AI adoption transformation policies now, not in 12 months when the gap is even wider.... Culture eats AI for breakfast. The best tech in the world won’t fix a risk averse, slow-moving business. If you don’t have a culture that encourages AI experimentation, fails fast and learns faster, AI won’t save you. Workforce transformation, not workforce loss. The AI fear narrative? it's valid but also outdated. AI isn’t about replacing jobs but it WILL reshape them. We'd all talked ourselved out of a job within the first half an hour, by the second hour we were back in business 😅 🤣 The smartest companies are already investing in upskilling AI fluency across all teams. AI isn’t waiting for us. The UK’s biggest problem isn’t AI access, it’s AI adoption. Companies need a roadmap, not a reaction. The businesses that move now will lead. The ones that wait? They’ll be playing catch-up for years. So, how far behind are we? How far behind are you? Far enough that if you’re not taking action, you’re already losing. Excellent, though provoking discussions, looking forward to the next one! Alex Demetrious-Seymour Jenna Dore Graham Withe Greg Edge Joanna Thirkettle
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