SaaS Alerts

VP of Marketing

Addigy

Senior Director, Marketing

Director, Demand Generation

SoftServe

Associate Director, Global Campaigns

ConnectWise

• Lead a team of seven to develop and execute on marketing plans to meet product and sales goals
• Assume primary marketing budget investment responsibility, make decisions on the effective marketing mix, and work toward explicit goals, chief among them are KPIs centered on pipeline creation
• Provide executive level briefings on how our individual products are being supported throughout the marketing chain and report on outcomes achieved
• Maintain relationships with key product and sales leadership to ensure relevance of campaign development to both groups

Director, Global Campaigns

• Lead a team of seven to achieve the goals of Market Development in support of the North America sales team, including Land, Expand, Account Management, and Distribution
• Collaborate with the Solutions Marketing and Digital Marketing teams to develop the marketing strategy to support the sales goals for the Land and Expand sales teams
• Work with other members of the Marketing Leadership Team and the Revenue Leadership Team to ensure sales and marketing stay aligned and the goals of each continue to be met
• Mentor younger members of the team on marketing best practices, internal processes, and more to enable them to best perform their job functions
• Provide reporting to sales leadership on campaign performance and overall marketing efforts

Director, Market Development 

• Helped reshape and solidify the relationship between Sales and Marketing 
• Managed the day-to-day priorities of the three-person Market Development New Sales team 
• Provide marketing support to four North America new sales teams, the revenue enablement team, sales engineering team, and Community tradeshow team
• Developed quarterly and annual plans and budget for supported sales and community teams
• Developed campaigns and marketing tactics to move prospects further down the sales funnel 
• Reported on campaign performance and overall marketing lead gen efforts to sales leadership

Senior Manager, Market Development

• Managed day-to-day workload of the three-person partner marketing team, including setting priorities and working with sales leadership to ensure the needs of the Account Management team were met
• Mapped the partner experience from beginning to end and developed a plan for remarketing tracks that would ultimately lead to increased sales of our third-party solutions, add-ons, services, and core products, while improving partner retention and engagement

Senior Manager, Partner Marketing

• Part of the team that onboarded and integrated ScreenConnect into the ConnectWise family of products
• Developed initial budget for ScreenConnect marketing efforts
• Launched the ScreenConnect cloud product
• Worked with lead gen team on paid search efforts and reporting
• Created a series of automated emails to send post-trial to keep trial users engaged

Senior Marketing Manager

• Key member of the marketing team responsible for building the LabTech brand
• Achieved month over month, quarter over quarter, and year over year lead and net new company growth 
• Created and maintained assets for lead generation efforts and sales enablement, including eBooks, webinars, best practices articles, case studies, motion graphics videos, testimonial videos, 5-minute sell sheets, flyers, datasheets, and more
• Managed the marketing needs and deliverables for LabTech product launches
• Turned technical jargon from product management into compelling marketing messaging
• Planned and launched the LabTech Software blog

Marketing Manager

Hicks Advertising Group, Inc.

• Established and maintained long-term relationships with clients by providing exceptional service and performing value-added services
• Developed strategic marketing plans and proposals in response to RFPs for potential clients, including researching and gathering industry-specific data, comprehensive situation and target market analysis, and development of promotional strategy
• Developed and implemented advertising campaigns, media plans and events for agency's largest client, including creating concepts for advertisements, brochures, flyers and other marketing materials; preparing quotes; and coordinating with clients, graphics artists, vendors and media outlets to execute plans
• Executed copywriting, proofreading and editing of material for press releases, broadcast media, advertisements, brochures, flyers and other marketing materials

Account Executive

Office Manager

Marketing leader with over 12 years of experience in the managed service provider (MSP) industry, specializing in demand generation and pipeline creation for SaaS technology solutions. Thrives in high-energy, fast-paced growth environments. Effective at bridging the sales and marketing gap and building collaborative relationships with sales leadership. Developed marketing strategies that contributed to consistent year-over-year revenue growth, resulting in a private equity purchase in two previous roles.

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